• Ep#15 How to Reinvent Your Creative Career
    Nov 23 2024

    We speak to Ben Greengrass from Stampede Creative in New York about his journey when it came to having to reboot and reinvent his creative career.

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    1 hr and 5 mins
  • EP#14 What it takes to be a strategist with Andrew Bailey
    Oct 9 2024

    WAM speak to Andrew Bailey about journey becoming a strategist.

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    53 mins
  • Ep#13 Why design education is failing creatives with James Martin aka Made By James
    Aug 31 2024

    James Martin aka Made By James joins WAM to discuss the current state of the education for design and creatives and why it's falling short in terms of shaping successful futures. We speak about the positives and negatives of social media and what up and coming creatives should be focusing their efforts on to get known and get work.

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    1 hr
  • Ep#12 The Power of Behavioural Science with Rory Sutherland
    Aug 31 2024

    Rory Sutherland talks about man leggings, tea shops, electric cars and more There's a lot here about the power of behavioural science and how we can all leverage it when it comes to marketing and branding.


    In this video, Rory Sutherland dives into the weird way our brains work when it comes to marketing and branding. Learn about the fascinating world of behavioral science from a leading expert in the field!

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    1 hr and 14 mins
  • Ep#11 - What keeps consumers buying? With Oana Leonte
    Aug 4 2024

    In this episode we dig into why some products and companies forge strong bonds with their customers and build audiences and communities. Can this be achieved by companies of all sizes?

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    1 hr and 2 mins
  • Ep#10 Writing, Designing and Launching a Book with Eddie Shleyner
    Aug 4 2024

    Based on one of the copywriting industry’s most unique and celebrated newsletters, VeryGoodCopy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive “micro-lessons” on: THINKING and WRITING like a copywriter. In this episode of the Watercooler Brand Talks, WAM talks to Eddie about the ups and downs of writing the book, the lessons learned and what we can expect.

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    1 hr and 10 mins
  • Ep#9 The Future of Purpose-Driven Branding with David Aaker
    Jul 15 2024

    Watch the pre-live conversation with David Aaker and 3 brand strategists, about the future of purpose-driven branding. We discuss the impact of social programs on brand equity and how to make your purpose obvious to all of those people you engage with. David Aaker is the vice chairman of Prophet, a growth and transformation firm anchored in purpose. He is also widely recognised as 'The Father of Modern Branding.'

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    53 mins
  • Ep#8 How To Sell Brand Strategy
    Jul 1 2024

    In this previously live recording, we dig into the art of selling brand strategy with guests and brand architects, Sean Masters and Marc Gutman. This episode is a must-watch for brand strategists looking to overcome the challenges of selling their services. Discover the common hurdles brand strategists face when trying to sell their services. As a brand strategist, you know the importance of a solid brand, but selling that concept can be a tough nut to crack. This episode provides you with the tools and knowledge to effectively sell your brand strategy services, ensuring you can demonstrate their value and secure more clients. Sean Masters and Marc Gutman bring years of experience and discuss what needs to be done.

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    1 hr