In this episode, Francisco and Megan explore how the marketing landscape is rapidly changing, and what that means for veterinary professionals. They discuss how client search behaviour is shifting, why blogs are making a comeback, and how answering simple questions on your website can boost your visibility with both AI tools and search engines.
They also touch on building online authority, the rising influence of Google reviews and Reddit, and what you need to know about Meta flagging AI-generated content.

Learn more about Francisco Maia: https://www.k9ptacademy.com/
Get the Marketing Chat GPT Prompts here: https://onlinepethealth.com/prompts
Get the Chat GPT Tone and Voice Extraction Assistance here: www.onlinepethealth.com/GPT
Learn more about Paw Prosper's special offer: https://pawprosper.com/OPH
Learn more about Paw Prosper: https://pawprosper.com/
To learn about Onlinepethealth, watch a free webinar, or join any of our Facebook groups, click here: https://onlinepethealth.com/podcast

In this episode, Megan and Ané dive into ethical social media content creation for Vetrehabbers. They unpack copyright essentials, explore current social media trends, and examine the rise of edutainment. They also discuss how to create content that is both engaging and compliant, offering practical ways to elevate professionalism in your social media strategy without losing your unique voice.

Download Free Ethical Posting Guidelines PDF: https://onlinepethealth.com/ethicalLearn more about Paw Prosper's special offer: https://pawprosper.com/OPH
Learn more about Paw Prosper: https://pawprosper.com/
To learn about Onlinepethealth, watch a free webinar, or join any of our Facebook groups, click here: https://onlinepethealth.com/podcast

Does taping direction actually matter—or have we been assuming it does? In this Research Refresh, we dig into human-based studies to explore whether applying kinesiology tape from origin to insertion (or vice versa) truly facilitates or inhibits muscle function. We challenge long-held teachings about anchors, recoil, and muscle activation, and ask the big question: if the evidence in people is unclear, can we confidently apply the same assumptions to dogs and horses?

Learn more about Paw Prosper's special offer: https://pawprosper.com/OPH
Learn more about Paw Prosper: https://pawprosper.com/
To learn about Onlinepethealth, watch a free webinar, or join any of our Facebook groups, click here: https://onlinepethealth.com/podcast