Episodes

  • Know Your Worth and Stand Your Ground | GRIT Speech

    Know Your Worth and Stand Your Ground | GRIT Speech
    Sep 17 2025
    Welcome to another impactful episode, where Keith delivers high-energy insights on entrepreneurship, grit, dealing with setbacks, and the power of faith in business. In this episode, Keith shares raw and relatable stories from his own life and landscaping business, offering listeners actionable takeaways and honest lessons. "No matter what you're going through or how a customer treats you, it's never, ever, ever admissible or okay to have negative energy with the next customer." - Keith Kalfas Episode Highlights: [00:00:03] - [00:01:57] | Finding Grit through Hard Times Keith opens the episode reflecting on recent challenges and the importance of grit—that deep inner strength that keeps you moving forward even when discouraged. He highlights the significance of showing up and explains why prioritizing God transformed his approach to life and work. [00:01:57] - [00:04:06] | Launchpreneur Academy & Pushing Through Setbacks Keith celebrates the sixth year of Launchpreneur Academy and underscores the powerful conversations that happen when like-minded entrepreneurs gather. He details the process of scaling his business, implementing systems, hiring a team, and constantly seeking self-improvement. Ad Break: Jobber (Starts at [00:02:45]) Are you tired of juggling multiple hats in your business? With Jobber's AI-powered CRM, you can manage billing, invoicing, reviews, and collect tips—all seamlessly. Try a free 2-week trial and get a huge discount using getjobber.com/kalfas. [00:04:45] - [00:14:25] | Lessons from the Field: Professionalism, Pricing & Handling Disrespect Keith recounts a pivotal client interaction, stressing the power of professionalism, value selling, and never underpricing your work. He transparently discusses the emotional impact of being disrespected by a potential client—and the intense self-control needed not to react emotionally. [00:14:25] - [00:22:18] | Personal Backstory: Rising Above Adversity Keith shares deeply personal stories about his upbringing, struggles with housing insecurity, family loss, and overcoming negative self-talk. He connects these life experiences to developing true grit and the resilience needed to thrive as an entrepreneur. [00:22:18] - [00:32:12] | Bouncing Back: Closing High-Ticket Jobs with Confidence After a setback, Keith shows how to mentally reset and pursue new opportunities with renewed energy. He breaks down a successful $19,500 landscaping job, outlining his quoting process, client communication strategy, and the value of clear, itemized proposals. Ad Break: Footbridge Media ([00:28:09]) Want more clients? Footbridge Media builds high-converting websites and boosts your Google rankings. Visit footbridgemedia.com/keith. [00:32:12] - [00:39:24] | Navigating Project Curveballs & Payment Challenges Keith discusses how unexpected challenges can arise even in well-planned projects. Hear how he handled project delays, difficult payment situations, and communicated with clients to resolve disputes and secure final payments. Ad Break: Equip Expo ([00:34:39]) Join the biggest green industry event in America, Oct 21–24 in Louisville, KY. Save 50% with promo code KEITH50 or visit https://plus.mcievents.com/equipexpo2025?RefId=KEITH50 [00:39:24] - [00:43:38] | Integrity, Gratitude, and The Power of Comparison Keith closes with stories about standing up for yourself, reconciling with clients, and extending kindness even after conflict. He offers practical advice: Honor God regardless of circumstances Avoid negative self-talk Never compare your journey to others—focus on tending your 'own grass' for real fulfillment Key Takeaways Honor God First - Placing God at the forefront of your life can bring powerful change, guidance, and renewed energy during challenging times. Set High Standards - Hold yourself and your business to high, professional standards with systems, processes, and a strong reputation. Don’t Underprice Yourself - Stay firm on your pricing and do not let customers pressure you into lowering your value or disrespecting your expertise. Rediscover Your Grit - Find your motivation and determination when you feel lost or discouraged, and remember your "old self" that crushed it. Control Your Emotions - Even in the face of disrespect, maintain composure, professionalism, and do not let one bad customer poison your mindset. Connect with Keith Kalfas: Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Sponsors & Promo Links: Jobber: getjobber.com/kalfas — Free 2-week trial & exclusive discount Footbridge Media: footbridgemedia.com/keith — Website & marketing support Equip Expo: Use promo code KEITH50 or visit https://plus.mcievents.com/equipexpo2025?RefId=KEITH50 for 50% off Join the Untrapped Alliance private group: https://...
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    44 mins
  • Shop tour and the plan to crack $1M with Brian's Lawn Maintenance

    Shop tour and the plan to crack $1M with Brian's Lawn Maintenance
    Sep 13 2025
    In this episode, Keith drops by Brian Fullerton’s shop (yes, after a literal mulch fire 🤯) to dig into how Brian’s Lawn Maintenance is systematizing for scale. Brian breaks down the jump from $427k to a rolling $550k and why the team is on track to crack $1M — with an eye toward a $10–$20M BHAG at 15–20% profit. He shares the mindset shift from residential to commercial work, the blade-sharpening science that actually drives quality, and the shop organization moves (lever rack + pallet racking) that keep the crew humming. Brian also opens up about cash flow, financing, and the language of business he wishes he’d learned sooner, plus the advice he gives new operators about delivering on promises and building trust. “Build the system so the system can build the business.” – Brian Fullerton Topics Covered: From $427k to $1M+: Rolling 12 numbers, what’s working, and why 300k→$1M is the hardest jump. Commercial vs. Residential: Bidding strategy, margins, and “one shot” first impressions. Nerdy but profitable: Why a true 90° blade edge matters more than marketing gimmicks. Shop that sells: Lever rack + painted pallet racking for vertical storage, culture, and speed. Money lessons: Cash flow, leverage, banking conversations, and qualifying for growth capital. Keep your word: Deliver first visits perfectly; relationships compound revenue. Snow = scale: Q3–Q4 push to grow the snow division as the revenue accelerator. BHAG: Building toward $10–$20M without losing authenticity or team pride. Real-world impact: A listener salvaging $100k in accounts using Brian’s pricing play. Gear moment: The Bobcat L28 (wrapped and ready) moving mountains of mulch. Key Takeaways Build the System That Builds the Business: Scaling from $300k to $1M+ isn’t about working harder—it’s about creating systems that run smoothly without you. When the system builds the business, growth becomes inevitable. Trust Is Earned on Day One: Your first impression with a new client sets the tone for the entire relationship. Promise big, deliver bigger, and prove reliability from the very first visit. Speak Finance, Unlock Growth: Knowing the language of business—cash flow, leverage, EBITDA—turns lender “no’s” into capital fuel. Master finance early, and you’ll accelerate past plateaus. Connect with Brian Fullerton Instagram: https://www.instagram.com/brianslawnmaintenance/?hl=en Facebook: https://www.facebook.com/brianslawnmaintenanceYT/?view_public_for=551659395235621 TikTok: https://www.tiktok.com/@brianslawnmaintenanceyt?is_from_webapp=1&sender_device=pc Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP The Untrapped Alliance: https://www.keithkalfas.com/alliance
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    39 mins
  • How I Went FULL-TIME Landscaping Business | WARNING ⚠️ Life Changing Video

    How I Went FULL-TIME Landscaping Business | WARNING ⚠️ Life Changing Video
    Sep 7 2025
    In today’s episode, Keith Kalfas opens up about how he started his landscaping business with no money, no car, and a mountain of debt—offering raw, actionable advice for anyone ready to escape a dead-end job and take control of their future. With motivational insights and no-nonsense truths, this is a deeply personal look at entrepreneurship, survival, and the drive to transform your life against the odds. "Nothing's going to change unless you change it." – Keith Kalfas Episode Highlights: [00:00:01] Equip Expo Promo Keith shares details on the Equip Expo, the biggest green industry event in America, taking place in Louisville, Kentucky (Oct 21–24). Listeners can save 50% on tickets with promo code KEITH50. [00:00:38] How to Start a Landscaping Business With No Money Keith introduces the core topic—starting a landscaping business from scratch. He talks directly to those stuck in dead-end jobs and struggling to take the leap into entrepreneurship, addressing common fears about money, equipment, and providing for a family. [00:02:09] Keith’s Personal Story: From Rock Bottom to Six Figures Keith shares his own journey, revealing the desperation that drove him: job loss, debt collectors, eviction notices, and the terrifying uncertainty he faced with no startup money or resources. [00:04:58] The Turning Point: Getting Off the Ground Driven by imminent eviction and overwhelming debt, Keith describes the gritty first steps he took—posting Craigslist ads, knocking on doors, handing out homemade business cards, and pulling weeds for cash. He transparently shares the realities of using his wife’s car and borrowed equipment just to get started. [00:06:30] Bootstrapping and Beating the Odds Keith recounts pulling his life together: borrowing a truck, working countless hours, fighting discouragement, and doing everything necessary—even poorly paid jobs—to survive and build his business from nothing. [00:08:02] Hitting the Breakthrough: Quitting to Go All In Keith reaches his breaking point, describing the day he finally quit his job after replacing his income with landscaping work—then pouring himself into his business, putting in 90–100 hour weeks. He talks about the emotional and financial risks, but also the payoff: freedom and self-respect. Key Takeaways Starting With Nothing Is Possible: Keith’s story proves you can start a business with zero money, no vehicle, and even bad credit—persistence and hustle are key. Let Go of Excuses: The only way out of being stuck is to take uncomfortable, consistent action—even if it means humble beginnings. Leverage Relentless Hustle: Overcome obstacles by working harder and longer—90 to 100 hours a week if needed to break through. Accept Humble Beginnings: Start small—even if it means hauling weeds in someone else’s old pickup. Humility is part of the journey. Claim Your Freedom: True freedom comes from betting on yourself and taking massive, sometimes scary, action toward your own vision. Connect with Keith Kalfas: Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources & Sponsor Links Equip Expo: https://plus.mcievents.com/equipexpo2025?RefId=KEITH50— 50% off tickets with code KEITH50 Footbridge Media: footbridgemedia.com/keith Jobber (Exclusive free trial + discount): getjobber.com/kalfas
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    9 mins
  • 12 Secrets Revealed Behind His Remote Million $ Empire with DJ Carroll

    12 Secrets Revealed Behind His Remote Million $ Empire with DJ Carroll
    Aug 31 2025
    In this episode, Keith travels to Kentucky to interview Coach Carroll, a successful entrepreneur running two seven-figure businesses remotely. Coach Carroll shares insights on his tech and blue-collar companies, his real estate ventures, and leveraging AI for efficiency. The conversation covers his background, significant achievements, and the organizational strategies he created to keep his team aligned. He emphasizes the importance of investing in mentorship and knowledge for business success. The episode also touches on his biggest failures, the importance of helping others, and his long-term goals, including a nine-figure tech company exit. “Pay to get ahead. Stop negotiating the price of your success. Hire the mentor, hire the coach, buy the course, go to the event—pay for the knowledge others already have so you can make quantum leaps in your business.” – DJ Carroll Topics Covered: Overview of His Businesses Revenue & Business Breakdown From Lawn Care to AI: The Origin Story Organizational Strategy: Heading Adjustments Books That Shaped His Success Running Global Operations from the Command Center Advice for Entrepreneurs Starting Out Future Goals, Big Vision & Lessons from Failure Fulfillment Through Helping Others & Where to Find Him Q&A and Final Thoughts Key Takeaways Pay to Shortcut the Struggle: Don’t waste years trying to reinvent the wheel. The fastest way to level up in business is to invest in mentors, courses, and events that give you access to proven strategies. Knowledge is one of the few assets that appreciates instantly and pays you back for a lifetime. Keep the Team Aligned: Success isn’t just about building systems—it’s about keeping people in sync. Monthly “Heading Adjustments” give employees space to share challenges, measure satisfaction, and realign with core values. This proactive approach prevents small frustrations from snowballing into resignations and builds a stronger, more engaged culture. Turn Setbacks Into Strategy: Every failure carries the seeds of a better system. Losing a business venture taught Coach Carroll the irreplaceable value of having the right CPAs, lawyers, and advisors. Instead of letting breakdowns end the game, treat them as tuition fees for your entrepreneurial education—fuel to grow smarter and stronger. Connect with DJ Carroll Instagram: https://www.instagram.com/dj_carroll/ LinkedIn: https://www.linkedin.com/in/dj-carroll-65589b21/ Website: http://www.coachcarroll.com/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP The Untrapped Alliance: https://www.keithkalfas.com/alliance
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    19 mins
  • How to Get More Landscaping Customers Fast!

    How to Get More Landscaping Customers Fast!
    Aug 25 2025
    In this episode, Keith dives deep into the tried-and-true marketing strategies that will help you grow your lawn care or landscaping business, get more clients, and build a full schedule. Keith shares his own journey from being stuck in a dead-end job to building a successful business and offers actionable steps you can take today to achieve similar results. "There's so much work out there that it's overwhelming, truthfully. And they're looking out and they're looking for somebody who's reliable, somebody who's dependable, somebody that they can have a long-term relationship with. They're begging to write you a check." - Keith Kalfas Episode Highlights 1. Overcoming Self-Limiting Beliefs ([00:01:32] - [00:02:43]) Keith tackles the mental barriers that can hold you back and emphasizes that growing your client base is fully within your control. Learn why prospects are actively looking for reliable contractors and how to position yourself to meet that demand. 2. Powerful Marketing Tactics ([00:03:12] - [00:06:07]) Keith provides a comprehensive rundown on: Getting a professional logo and branding materials. Utilizing business cards, magnets, and bandit signs to increase local visibility. Leveraging online platforms like Craigslist, Facebook, and top local directories (Yelp, Google My Business, Angi, and more) for maximum exposure. Building a simple website via Squarespace, Wix, or even Google My Business, and linking all your social profiles to create a strong digital footprint. Importance of backlinks, local citations, and word-of-mouth reviews. 3. Snowball Effect of Consistent Marketing ([00:06:07] - [00:07:14]) Keith explains how small, consistent marketing actions create a snowball effect, resulting in overwhelming client demand within a year. Tips for collecting positive online reviews and generating referral business. 4. Embracing Change & Modeling Success ([00:09:11] - [00:11:22]) Personal anecdotes about taking the leap from comfort zones, learning from industry leaders, and “modeling” what’s working for successful businesses. The importance of presenting a professional image online—even if it’s just you and a truck! 5. Must-Have Tools & Resources Brief sponsor spots about tools like Footbridge Media for websites, and Jobber for business management and AI-powered customer service. Exclusive offers for listeners: Free 2-week Jobber trial with exclusive discount (link: getjobber.com/kalfas) Free PDF: “The 7 Steps to Marketing Your Business Online”—just text ‘untrapped’ to 31996. If you're interested in joining or want to see if you qualify to become a member of a "focus group" where real progress is made, visit Untrapped Alliance for more information. Key Takeaways Overcoming Limiting Beliefs Recognize and break through the mental barriers holding you back from growing your business and achieving success. Understanding Market Demand Realize the abundance of potential clients needing reliable landscaping and lawn care services in your area. Crafting Effective Business Materials Invest in professional logos, business cards, and signage to establish credibility and boost brand visibility. Maximizing Local Advertising Utilize bandit signs, truck magnets, local print shops, and flyers to target neighborhoods you want to serve. Leveraging Online Platforms Create or enhance business profiles on social media, Google My Business, Yelp, and other authority sites for more exposure. Building a Simple Website Launch a basic website quickly using platforms like Squarespace, Wix, or even Google My Business for increased legitimacy. Generating Backlinks for Growth Link social media and directory profiles back to your site to boost search rankings and credibility online. Harnessing Positive Reviews Request well-worded reviews from customers on Google or Facebook to build trust and encourage referrals. Learning from Industry Peers Model the successful strategies used by other professionals in your industry to accelerate your own business growth. Connect with Keith Kalfas: Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources Mentioned 99designs Fiverr Upwork Squarespace Wix Weebly Google My Business http://footbridgemedia.com/keith http://getjobber.com/kalfas
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    12 mins
  • "Know Your Worth" Talk By Keith Kalfas

    "Know Your Worth" Talk By Keith Kalfas
    Aug 18 2025

    In this energetic and motivational episode, Keith Kalfas takes the stage to deliver a powerful message around knowing your worth as an entrepreneur—especially in the landscaping and home service industries.

    Keith shares personal stories from his early days in business, discussing mistakes, learning pivotal lessons, and how failing to recognize your own value can lead to burnout and unprofitable work. He describes his transition from working for low rates to confidently pricing and running a healthier, more profitable operation.

    Key practical takeaways include setting business boundaries (like hours of operation), defining your minimum pricing, and the crucial “30% rule” for taxes. Keith also discusses the importance of route density, staying within a set service area, and raising standards both in client and team selections.

    The episode concludes with encouragement for entrepreneurs to realize their worth, take control, and not let life dictate their trajectory. Keith draws from personal struggles, urging listeners to take decisive action in demanding fair compensation and building a resilient business.

    “You are the boss of your business. You're the boss! So start acting like the boss.” – Keith Kalfas

    Key Topics Discussed

    • Keith’s Story: Learning his value by undercharging, overcoming fear, and working for a high-profile client.

    • Hours of Operation: Setting boundaries to support work-life balance and avoid burnout.

    • The 30% Rule: Putting aside 30% of gross income for taxes to stay compliant and secure.

    • Raising Prices and Minimums: Why and how to confidently raise prices, and the importance of establishing minimum charges.

    • Service Area Strategy: The importance of route density and not overextending your operational radius.

    • Hiring and Team Building: Not hiring out of desperation and aiming for high standards in staff selection.

    • Marketing & Systems: The need to learn marketing and constantly generate leads, with tips on using tools like Jobber and Profit First principles for better financial health.

    • Mindset & Self-worth: Overcoming a scarcity mindset, letting go of your past self, and becoming the ‘boss’ in your business.

    Key Takeaways

    • Know Your Worth

      • Understand and value your skills; don’t undersell yourself, even when you feel desperate or inexperienced.

    • Set Business Boundaries

      • Implement clear hours of operation to prevent burnout and maintain a healthier work-life balance for yourself and your team.

    • Embrace the 30% Rule

      • Always set aside 30% of your gross income for taxes to ensure financial stability and avoid tax-time panic.

    • Stand Firm on Pricing

      • Don’t let clients undervalue your work; confidently communicate your prices and be prepared to walk away if necessary.

    • Always Know Your Numbers

      • Regularly track financials and review performance. Data-driven decisions help you scale and sustain your business.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/

    Facebook: https://www.facebook.com/thelandscapingemployeetrap

    Website: https://www.keithkalfas.com/resources

    Youtube: https://www.youtube.com/@keith-kalfas

    Resources & Mentions

    Jobber CRM Software

    Profit First by Mike Michalowicz (book recommendation)

    Clarity App (for financial overview)

    footbridgemedia.com/keith
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    28 mins
  • 12 Employees, $2 Million Revenue with Chase Gallagher

    12 Employees, $2 Million Revenue with Chase Gallagher
    Aug 14 2025
    In this episode of the Untrapped Podcast, host Keith Kalfas sits down with Chase Gallagher, a young entrepreneur who has achieved substantial success in the landscaping industry. At 24, Chase has grown his business to generate $2 million in revenue with 12 employees. They discuss how Chase got started, the importance of social media in his business, and key strategies for growth and customer retention. Chase shares his experiences and challenges, including early struggles, hiring strategies, and the importance of taking action to overcome fears. The episode is a treasure trove of actionable insights for aspiring business owners looking to scale their ventures. “The services you focus on shape your bottom line. If you chase only the big, flashy projects, you might tie up time and cash flow. But when you double down on high-margin, fast-turnaround work, you create steady revenue that keeps the whole business moving forward.” – Chase Gallagher Topics Covered: Chase Gallagher's Beginnings Early Business Ventures Expanding Services and Design Work Challenges and Learning Experiences Equipment and Property Investments Business Growth and Management Facing Business Fears Overcoming Event Planning Challenges Trusting Your Intuition Taking Action and Eliminating Excuses The Power of Social Media for Business The Untrapped Podcast and Personal Growth Q&A and Final Thoughts Key Takeaways Grow One Service at a Time: Master a single service before adding the next. This controlled growth builds skill, reputation, and confidence—without stretching resources too thin. Profit Lives in the Overlooked Jobs: High-margin work like drainage projects often beats flashier jobs in profitability. Focus on services with low material costs, quick turnarounds, and high demand. Fast Communication Wins Clients: Being the first to respond—and doing it consistently—builds trust, sets you apart from competitors, and closes more high-value projects. Connect with Chase Instagram: https://www.instagram.com/chase_gallagher_/ Youtube: https://www.youtube.com/@Chasegallagher LinkedIn: https://www.linkedin.com/in/chase-gallagher-309036177/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP The Untrapped Alliance: https://www.keithkalfas.com/alliance
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    1 hr and 13 mins
  • Do You Need to ReBrand Your Business? with Chris Beltran

    Do You Need to ReBrand Your Business? with Chris Beltran
    Aug 5 2025
    In this episode of the Untrapped Podcast, Keith Kalfas chats with Chris Beltran, the Brand Transformist from California, about how strong, consistent branding can take your service business—from landscaping to window cleaning—to the next level. Chris shares insights from working with industry pros like Brian Fullerton and Paul Jameson, and they reveal details about a free workshop on August 6th to help you create a brand style guide and attract dream clients. If you’re ready to stand out and charge what you’re worth, this episode’s for you. “Your branding really sets the expectations of your customer’s experience. So if they feel that your brand is cheap, inconsistent, or sloppy, they’re going to assume that’s how working with you will feel too.” – Chris Beltran Topics Covered: Why branding is more than just a logo—it’s about perception and trust How consistent, professional branding impacts sales and client confidence The difference between looking professional vs. looking intentional Chris Beltran’s AIM Method: Audience alignment, Intentional imagery, and Messaging The importance of a brand style guide (and how it saves time + money) Real-life branding wins: Rebrands for Brian Fullerton, Paul Jameson, and Keith himself When (and why) to rebrand your business How branding creates subconscious emotional impact Common mistakes like “Canva-hacking” your brand and using generic logos Branding stats that prove its ROI (e.g., 33% revenue boost from consistency) The power of cohesive branding across business cards, websites, uniforms, and trucks Details on the free Brand Advantage Workshop happening August 6th Key Takeaways Branding Sets the Tone Before You Even Speak: Your website, logo, and truck wrap are doing the talking before you do. If your brand feels cheap or inconsistent, clients will assume your service is too—no matter how good you actually are. Consistency Builds Trust (and Referrals): Being visually consistent across your business cards, social media, shirts, and site isn’t just about looking good—it makes you memorable and referable. Consistency signals professionalism and builds instant credibility. Your Brand Should Reflect Your Value—Not Undercut It: If your service is premium but your branding looks DIY, you’re sending mixed signals. A cohesive, intentional brand tells clients, “Yes, I’m worth the price”—and makes it easier to charge what you’re really worth. Connect with Chris Instagram: https://www.instagram.com/itschrisbeltran/ Pinterest: https://www.pinterest.com/itschrisbeltran/ Website: https://chrisbeltran.mykajabi.com/ Brand Advantage Workshop: https://chrisbeltran.mykajabi.com/brand-advantage-keith Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP The Untrapped Alliance: https://www.keithkalfas.com/alliance
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    50 mins