📌 In this episode of the Two Stunads Podcast, we sit down with Shanna Martin — 25-year bookkeeping pro, small-business finance expert, World Series of Poker finisher, and owner of four Card My Yard franchises — for a conversation about money, mindset, and building joy into business.
With Chicago roots, Irish grit, and a love for spreadsheets, Shanna shares how she turned chaos into clarity for dozens of companies — and how she built a side hustle into 27 thriving territories.
💡 In This Episode
✅ How referrals and high standards create instant trust
✅ Cash-flow clarity: P&L, Balance Sheet, and real-time reporting
✅ Reserves 101 — keep 1–2 months of overhead ready
✅ Theme-day workflow that keeps 50+ clients on track
✅ Finding leaks and negotiating bills like a pro
✅ Accrual vs. Cash, The Augusta Clause (note: talk to your CPA)
✅ Staffing loyalty & why culture beats paychecks
✅ Her WSOP run — 6,638 entries → Top 278 finish
✅ From Card My Yard to financial freedom — spreading joy and profit
Her motto: “Let me be great at my thing so you can be great at yours.”
🧾 Connect with Shanna Martin
📧 Email — shanna@sagebridgefc.com
🌐 Website — https://sagebridgefc.com
📲 TikTok & Instagram — @shannamartin1011
📘 Facebook — @shannammartin1011
🔗 Linktree — https://linktr.ee/shannamartin1011
🎓 Know Your Sheet Course — https://bit.ly/sagebridgefckys
💰 Use code 2STUNADS at checkout for 10% off!
🪧 Card My Yard — https://www.cardmyyard.com/
⚠️ Disclaimer: Nothing here is tax advice. Always consult your CPA or tax professional.
🎧 Hosted by Dr. Drew Voelsch & Paolo Cosentino — The Two Stunads
Entrepreneurs. Business owners. Real talk about sales, mindset & money.
👉 Connect with us:
YouTube — https://www.youtube.com/@twostunadspodcast
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Facebook — https://www.facebook.com/twostunadspodcast
TikTok — https://www.tiktok.com/@twostunadspodcast
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#Entrepreneurship #Bookkeeping #Finance #WomenInBusiness #Franchise #CardMyYard #SmallBusiness #Chicago #WSOP #TwoStunadsPodcast