Pull up a chair as Dani chats with PR powerhouse Sarah Ramsey of Pitch PR about how service-based entrepreneurs and founders can harness public relations—no gatekeepers, no prerequisites required. Sarah gets real about the myths of PR, why you’re probably already doing it (surprise!), and simple, strategic ways to build name recognition and trust, whether you’re just starting out or scaling up. Expect insightful frameworks, actionable tips, and a fresh boost of permission to boldly own your expertise.

• PR isn’t reserved for “big names”—every entrepreneur benefits from visibility strategies that feel authentic and sustainable.​

• Sarah demystifies the difference between marketing, PR, and brand—and how their overlap fuels audience trust and growth.​

• Why local, niche, or industry-specific media coverage almost always beats chasing national features (especially early on).​

• Hot take: Attending events, commenting online, and connecting with your audience is already PR.​

• Pay-to-play vs. organic coverage—how to decide what actually moves the needle for your client base.​

• Permission: “Nobody needs to grant you permission to do PR”—practically, emotionally, and tactically.​

• When to DIY, when to get expert support, and the real value of outside perspective and media training.​

Sarah Ramsey is the founder of Pitch PR, where she helps authors, thought leaders, and entrepreneurs build lasting name recognition and engaged audiences. With over 15 years in newsrooms and extensive communications leadership for government and nonprofits, she specializes in turning bright ideas—and the people behind them—into household names. Sarah’s approach is practical, authentic, and relentlessly supportive, making PR accessible for businesses at any stage.​

• Website: www.sarahramsey.com

• Instagram: @PRPinchHitter

• Email: sarah@sarahramsey.com

Timestamped Segments

01:25 “What exactly IS PR, anyway?” ​

05:10PR vs. Marketing: What’s the difference? ​

10:41 Who actually needs PR (hint: it’s you) ​

13:15 Local vs. National Coverage: What matters most ​

18:59 Pay-to-play media—worth it? ​

23:38 How to start building your own PR strategy ​

29:42 “Is your story newsworthy?” Deciding what to pitch ​

37:17 DIY PR vs. bringing in a pro ​

44:17 Media training as a game-changer for founders ​

45:33 How to reach Sarah and next steps

Feeling inspired to own your visibility? Share your favorite insight from the episode and tag @MiseenPlan and @PRPinchHitter!

Plus... don't forget to hit follow and subscribe so you never miss an episode

Ready to ditch boring headshots and finally feel at ease in front of the camera? Join host Dani Henneberger and guest Vicki Diesing of VSD Photography as they unpack why brand photography matters way beyond aesthetics, and how it fuels authentic confidence and connection for founders and service-based businesses.

In This Episode:

Chapters

• 00:00:01 Introduction to Brand Photography
• 00:00:58 Meet Vicki from VSD Photography
• 00:04:56 The Value of Professional Images
• 00:09:27 Tips for Building Comfort in Front of the Camera
• 00:11:38 Preparing for a Brand Shoot
• 00:17:42 Using Brand Photos Effectively

More Topics:

• Why brand photography is an investment in both strategy and self-worth, not just a pretty website​

• DIY vs. professional images: which ones actually build trust and make your brand feel “real”​

• How to prep for a photo shoot, without overwhelm or “JCPenney flashbacks”​​

• Outfit, makeup, and prop tips to keep it personal (not cookie cutter)​​

• The confidence gap and behind-the-scenes methods Vicki uses to help clients relax, show their real personality, and truly love their images​

• Creative ways to leverage your images across your website, socials, and offers for maximum client connection​

• Audit your current brand images: do they match the YOU that clients meet in person?​

• Use the flat lay and prop tips to inject more warmth and personality into your content this quarter​

• • Connect with VSD Photography (Alexandria/DC area, and travels) for an experience that actually makes you feel “seen”, not just snapped​

  
  

  Links:

  • Website: www.VSDphotography.com
• • Instagram: @VSDphotography
• • LinkedIn: Vicki Diesing
• • Connect with Dani: Mise en Plan

  
  

  Hit subscribe so you don't miss an episode!

In this episode, I welcome Emma Huschka to The Table—paid traffic strategist, creative data nerd, and the guiding force behind Fiddle Leaf Marketing. Emma’s known for cutting straight through the confusion and helping small businesses finally see actual results from their ad spend, using simple language. If you’ve ever wondered whether paid ads are worth it for your business, she’s the pro you want in your corner and today she's here with some answers.

Listen if:

• Tired of burning cash on “let’s just try it” ad strategies

• Craving less jargon, more clarity on paid ads

• Need real, right-now answers for streamlining ad spend

Key Takeaways:

• Diagnose if now is the time: Step-by-step prompts to figure out if the foundation is set (and what to tighten first if not).

• “Don’t outspend the funnel”: Dani and Emma break down starter budgets vs. scaling sensibly—what the gurus never say.

• Read results like a pro: Emma’s “red flag” data moments (plus, the one number most folks hype that actually means zip).

  
  

About Emma:
Emma Huschka is a paid traffic strategist with a knack for translating analytics into simple, human moves for business owners. She’s built campaigns that actually help small brands punch above their weight, and specializes in helping service pros turn digital ads into real, consistent results—without the overwhelm or useless guru-speak.

Questions Covered & Timestamps:

03:42 - When is it the right time to start using paid ads?

09:17 - Should ads always be running — or just sometimes?

15:21 - Is it better to run ads to a paid offer or something free?

22:44 - What type of creative works best right now?

34:59 - How much do I really need to spend for ads to work?

40:16 - How do I know if I’m getting a good ROI from my ads?

44:38 - What are some big changes that have/are happening in the paid space that people should know?

Need help nailing down your audience and message? Reach out to Dani at Mise en Plan and work through those critical prep steps before you ever spend a dollar.

Or, if you’re ready to build your custom paid ads plan, book a consult with Emma at Fiddle Leaf Marketing

Links:

• • Emma Huschka, Fiddle Leaf Marketing
  • Paid Ads 101: 3 Truths Every Small Business Needs to Hear

  
  

  Want the dish on her dish?

  Send me a note @miseenplan on IG and we'll be happy to share her recipe for spinach dip!

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