In this episode, I welcome Emma Huschka to The Table—paid traffic strategist, creative data nerd, and the guiding force behind Fiddle Leaf Marketing. Emma’s known for cutting straight through the confusion and helping small businesses finally see actual results from their ad spend, using simple language. If you’ve ever wondered whether paid ads are worth it for your business, she’s the pro you want in your corner and today she's here with some answers.

Listen if:

• Tired of burning cash on “let’s just try it” ad strategies

• Craving less jargon, more clarity on paid ads

• Need real, right-now answers for streamlining ad spend

Key Takeaways:

• Diagnose if now is the time: Step-by-step prompts to figure out if the foundation is set (and what to tighten first if not).

• “Don’t outspend the funnel”: Dani and Emma break down starter budgets vs. scaling sensibly—what the gurus never say.

• Read results like a pro: Emma’s “red flag” data moments (plus, the one number most folks hype that actually means zip).

  
  

About Emma:
Emma Huschka is a paid traffic strategist with a knack for translating analytics into simple, human moves for business owners. She’s built campaigns that actually help small brands punch above their weight, and specializes in helping service pros turn digital ads into real, consistent results—without the overwhelm or useless guru-speak.

Questions Covered & Timestamps:

03:42 - When is it the right time to start using paid ads?

09:17 - Should ads always be running — or just sometimes?

15:21 - Is it better to run ads to a paid offer or something free?

22:44 - What type of creative works best right now?

34:59 - How much do I really need to spend for ads to work?

40:16 - How do I know if I’m getting a good ROI from my ads?

44:38 - What are some big changes that have/are happening in the paid space that people should know?

Need help nailing down your audience and message? Reach out to Dani at Mise en Plan and work through those critical prep steps before you ever spend a dollar.

Or, if you’re ready to build your custom paid ads plan, book a consult with Emma at Fiddle Leaf Marketing

Links:

• • Emma Huschka, Fiddle Leaf Marketing
  • Paid Ads 101: 3 Truths Every Small Business Needs to Hear

  
  

  Want the dish on her dish?

  Send me a note @miseenplan on IG and we'll be happy to share her recipe for spinach dip!

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“You can’t feel the water heating up when you’re the one in the pot.”

Tired of working harder just to keep up? This episode reveals how to spot when your old marketing playbook is actually slowing you down—and what to do next.

Listen If:
You’re pushing through with more effort, but seeing fewer results and suspect your message or strategy might be out of sync with where the market (or you!) is headed.

What I'm Covering in This Episode:
This episode dives into why the old “if it ain’t broke, don’t fix it” mantra doesn’t hold up in today’s shifting market landscape.

Dani Henneberger of Mise en Plan unpacks the subtle, early signs that your marketing might be falling out of sync before it becomes a crisis.

You’ll hear why it’s so easy to miss these changes when you’re deep in your own business, how external and internal shifts (think evolving clients, changing platforms, and even your own growth) can quietly sabotage results, and why a regular reality check—and a fresh perspective—are the smartest ways to stay ahead.

Key Takeaways:

• Don’t wait for a crisis. Look for subtle early warning signs: misaligned leads, thinning margins, or that “itch” your website doesn’t match who you are now.

• Stop going it alone: Even seasoned founders can miss shifts when deep in the day-to-day. Outside eyes = clarity, quickly.

• Build regular “alignment check-ins” to stress-test your message, offers, and audience every 6–12 months—before the water boils over.
  

Next Step:
Curious what you’re missing (or sensing it’s time for a reset)? Book a Free Strategy Consultation and let’s spot your next shift—together.

Learn more about VIP Days here.

In this episode of The Table, we explore the power of social proof—how reviews and testimonials can be your most valuable marketing asset. While many entrepreneurs gather reviews, they often underestimate the impact these can have on building trust and influencing buying decisions. We dive into the psychology behind why social proof works, common pitfalls, and how to leverage your existing client feedback strategically to attract and convert your ideal audience.

This episode is designed specifically for experienced service-based entrepreneurs who are looking to step beyond the basics of marketing. If you want to evolve your messaging, amplify your impact, and unlock new growth in your business, this conversation will provide actionable insights and practical tactics to use your social proof like a pro.

In this episode, we walk through how to:

• Understand the deep psychology behind social proof and why it impacts buying decisions.
• Identify common mistakes entrepreneurs make around collecting and using reviews.
• Learn legal guidelines and automation tools for gathering testimonials effectively.
• Discover creative ways to showcase social proof across your marketing channels to build confidence and momentum.

Resources Mentioned:

• Social proof legal guidelines
• My authentic testimonials request template for inspiration (I mean, hey feel free to leave me some feedback there, too!)
• Blog: From Browsers to Buyers: How Customer Reviews Boost Conversions
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Thanks for pulling up a chair with me today. See you next time—I’ll make sure to save you a seat.