Ever opened your content calendar, sighed dramatically, and closed the tab? Same. For solopreneurs and small business owners, marketing often becomes the thing we push to the bottom of our to-do list. But what if there was a better way?

In this episode of The System for Everything, I sat down with Tayler Cusick Hollman, marketing consultant turned founder of Enji, to talk about the emotional and practical realities of DIY marketing. We dug into why we avoid it, how to fix it, and how to build a plan that doesn’t make you want to scream.

In this episode:

• Why we ghost our marketing—and how to stop
• The mantra every overwhelmed marketer needs to hear
• Why “consistent” doesn’t mean “constant” when it comes to content

Connect with Tayler:

• Enji
• instagram.com/enji_co
• instagram.com/taylrd_designs

Ever wish your team just got each other? What if the secret to a balanced, high-performing crew was hiding in plain sight—like in their temperament?

In this episode of the System for Everything podcast, I talk with Ashley Ebert, a powerhouse in the wedding industry and the founder of The Abundance Group. After scaling her own wedding planning company into a multi-market million-dollar business, she now helps entrepreneurs do the same—by leading with empathy, not ego.

Ashley introduced me to a centuries-old but surprisingly modern leadership tool: the team temperament model. And once she laid it out? It was like I could finally see why some hires worked out beautifully and others... didn’t.

Connect with Ashley:

theabundance.group

instagram.com/theabundancegroup

Hot tip for maintaining adult friendships: Move to different cities, never ask who texted last, and consider a blood pact. That’s more or less the system Lauren and I have followed for 17 years—and it’s worked. Today, we’re breaking down how.

In this episode of The System for Everything, I’m joined by one of my longest-standing friendships: Lauren Smart. She's a journalism professor, an arts writer, and someone who's had a front-row seat to my entire adult life. We became friends at 22, and somehow—through new jobs, new cities, a lot of karaoke, and one of us (me) developing a codependent relationship with Google Calendar—we’ve stayed maintained a friendship for nearly two decades.

We unpack what it really takes to maintain friendships through your 20s, 30s, and beyond, including:

• The secret to surviving "Boyfriend Island" seasons
• Why meme-sharing and sending that “Hi!” text really matter
• What makes a friendship worth the effort as you grow older