In this episode with Chris and Chris, I talk about overcoming doubt, building irrational confidence, and using fear setting to make hard decisions less scary. We unpack lessons from chaotic early business seasons, anxiety filled moments, and the mindset shift toward extreme ownership that changed everything for me.

We also cover leverage through hiring, auditing your time, focusing on sales and marketing, raising resilient kids, and why success means watering every garden in your life not just business.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

Jamie and I talked about why struggle is not something to avoid but something to embrace. We got into parenting, confidence, health, balance, and why giving yourself permission matters more than waiting for approval. We discussed what a good life actually looks like, how pressure shapes better people, and why playing the long game across generations is more meaningful than chasing status or shortcuts. This episode is about values, responsibility, and becoming someone your kids can be proud of.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

Nick Aufenkamp and I dug into the real reasons most entrepreneurs end up overwhelmed, broke, or miserable. We talked about delegation, generational wealth, and why the "boring" businesses often lead to the most freedom. I shared how I built leverage through international hiring, what I look for when choosing a game worth playing, and why long-term stress and sacrifice only make sense if you're chasing the right outcome. This is one of the most honest conversations I've had about work, family, and building a business that actually improves your life.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

Trevor and I talked through how I build real businesses by choosing better odds instead of chasing hype. I shared how I started from zero, tested demand with simple tactics, and why boring proven ideas beat trying to be the one in a thousand startup.

We also covered pricing, firing bad customers, using data over ego, and why business never gets easier, you just get stronger. From building companies to raising kids who can handle discomfort, this episode is about doing hard things and winning because of it.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

Mikk and I sat down to talk about what it really means to build a business that supports the life you want instead of trapping you in a cycle of stress and burnout. I walked him through the lessons I've learned from operating service companies, investing in real estate, and hiring globally to lower overhead. We got into how I've used boring, simple businesses to build leverage, why momentum is the most dangerous drug in entrepreneurship, and how I protect my time so I can focus on what matters. We also talked about content, writing the book, and the pressure that comes with growing a holdco while staying grounded. This episode is about discipline, delayed gratification, and building a system that gives you real freedom.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

Matt and I talked about the kind of businesses that actually build wealth and why most people overlook them chasing trends that never pay off. I shared my story from Storage Squad to Somewhere and broke down how trading time for money is still the best place to start. We talked about the real odds of success, what Silicon Valley gets wrong, how to think about leverage, and when to finally hire so you can get back to doing high-value work. This one's about clarity, execution, and doing what actually works in the real world

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

Cody and I dug into the real side of entrepreneurship, what it actually takes to build wealth without chasing shiny ideas. I shared why I walked away from the tech startup fantasy and leaned into simple businesses that solve real problems. We talked through the ten minute drill, how I evaluate opportunity in any town, and why people waste years building businesses with zero demand. I broke down why your first business is about reps and skill acquisition, not money, and how boring work like tree removal or survey work can set you up for financial freedom faster than chasing passive income. This is a full breakdown of how to think like an operator, what the real wealthy people actually do, and why momentum is everything.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

This is the full conversation I had with James Laidlaw about how he walked away from a high-paying commission job and built InHome Golf from scratch. We broke down how he scaled a golf simulator business during COVID, reinvested everything back into growth, and navigated the chaos that comes with explosive customer demand.

Here's a photo of my simulator setup that James's company installed for me.
https://x.com/sweatystartup/status/2011208892353851779

& Here's 22 other things that have that materially improved my quality of life:
https://x.com/sweatystartup/status/2012556557674791016?s=20

If you want to reach out to James, email him at James@inhomegolf.com

If you've ever thought about leaving your job or building a business of your own, this episode shows you what it actually looks like behind the scenes.

Big thanks to James for joining the show.
Check out InHome Golf here. I highly recommend them:
https://inhomegolf.com/

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03