Emma Ross didn’t leave because she was failing. She left while earning £140,000 a year.
After dropping out of university, Emma built her career in banking before moving into commercial finance at HSBC. Within three years she increased her income from £34,000 to £140,000, generating £500,000 net income for the company in her final year. Walking away from that security wasn’t easy.
In this episode of Success or Excuses, James Fleming sits down with Emma Ross, founder of Ross Commercial Finance, to explore what it really takes to start again from zero. Emma shares the financial realities of brokering, knowing there could be a six to nine month income gap, and carrying significant family responsibility while making the leap.
Emma speaks openly about the pressure of building a business just two years old. From working 6am to 2am and never leaving emails unanswered, to managing anxiety and the physical toll of stress. She reflects on being the only woman in the room in a male-dominated industry, early criticism about looking “unprofessional”, and how she’s learned to turn that into confidence.
James brings his own experience into the discussion, drawing parallels around hiring, letting go of control, working alongside your spouse, and the realities people don’t see behind visible success.
Together, they unpack growth, standards, awards, marriage, ambition, and the desire to build a team strong enough to eventually work a more sustainable shift.
Key moments include: ✔️ Dropping out of university and starting in banking ✔️ Moving into commercial finance at HSBC ✔️ Increasing income from £34,000 to £140,000 ✔️ Generating £500,000 net income for her employer ✔️ The decision to start Ross Commercial Finance ✔️ Expecting a six to nine month income gap ✔️ Working 6am to 2am and never leaving emails unanswered ✔️ Anxiety, staying busy, and the impact on health ✔️ Hiring struggles and learning to let go of control ✔️ Building a team of five within two years ✔️ Being the only woman at industry events ✔️ Early criticism about appearance and professionalism ✔️ Winning Best Scottish Broker, Best Commercial Mortgage Broker, Best Bridging Broker, and Highly Commended for Northern Ireland ✔️ Being nominated for awards by lenders ✔️ Working alongside her husband Marty ✔️ Launching a finance and football podcast ✔️ The goal of building a team big enough to work a “normal shift” ✔️ Emma’s top three pieces of advice: find a mentor, build a strong network, and trust your own abilities
Follow James Fleming:
LinkedIn → https://www.linkedin.com/in/jamesflemingtpwtd/ Instagram → https://www.instagram.com/successorexcusespodcast YouTube → https://www.youtube.com/@SuccessorExcusesPodcast
Website → https://thepowerwithintraining.com/
Follow Emma Ross:
Podcast → https://open.spotify.com/show/3Zv9V5zUzMCDuykaaouvTL?si=5516ec3e3c224848 LinkedIn → https://www.linkedin.com/in/emma-ross-78ab5677/ Instagram → https://www.instagram.com/emma_ross_commercial_finance Company LinkedIn → https://www.linkedin.com/company/ross-commercial-finance/ Website→ https://rosscommercialfinance.com/
Timestamps [00:00] James introduces Emma Ross [00:00:50] Emma’s background and early career [00:01:30] The decision to leave and start her own business [00:03:00] Financial realities and income gaps in brokering [00:04:00] Work ethic, long hours, and pressure [00:06:00] Anxiety and health impact [00:07:00] Hiring challenges and letting go of control [00:11:30] Women in a male-dominated industry [00:15:20] Award wins and recognition from lenders [00:18:18] Working with Marty and balancing marriage and business [00:27:00] Vision for growth and working a normal shift [00:29:16] Emma’s top three pieces of advice [00:31:00] James closes the episode