In this episode of The Stash Cast, Logan Freeman shares how he’s redefining the way commercial real estate deals get done. With over $400M in transactions, Logan is not just a broker—he’s a marketer, operator, and elite performer. He breaks down his innovative “Spotlight Strategy” for launching deals like product campaigns, using omnichannel marketing, AI tools, and transparency to generate maximum exposure and drive results.

We also dig into how Logan manages a diverse portfolio of multifamily, retail, industrial, and boutique short-term rentals, why he believes the CRE thaw is finally here, and how he designs his days around $10,000/hour tasks, cold plunges, and asymmetrical bets.

This is a masterclass in modern brokerage, mindset, and maximizing efficiency in both life and business.

Key takeaways:

* How to launch a CRE deal like a tech product

* The role of AI and data in cutting through information overload

* Managing STRs at scale without sacrificing guest experience

* Tracking high-leverage KPIs for CRE success

* Building daily systems to win long-term

In this episode of The Stash Cast, we sit down with Wyatt, founder of Apsis Labs, a dev shop built for startup founders navigating the early stages of building their product.

Wyatt shares the story of how Apsis Labs started from a simple idea between friends and grew into a trusted partner for startups in PropTech, HealthTech, and regulated industries. We dig into:

* Why non-technical founders often waste time and money on the wrong tech

* The limitations of AI tools and offshore development

* What makes a great product partner in the early stages

* How long-term relationships and founder-fit drive better outcomes

Whether you’re building your first MVP or figuring out product-market fit, this episode will give you clarity on how to launch the right way—with the right people.

🔗 Learn more about Apsis Labs: https://www.apsislabs.com🎧 More episodes at: https://www.thestashcast.com

Vidar Hokstad is a Norwegian technologist, entrepreneur, and DevOps consultant with over 30 years of hands-on startup experience. From launching one of Norway’s first internet service providers at 19 to building tablet computers years before the iPad, Vidar has been at the forefront of tech innovation — and has the scars to prove it.

In this candid conversation, Vidar shares hard-earned lessons from bootstrapping companies, enduring legal battles, navigating venture capital, scaling too early, and getting diluted to near zero. We also explore the myths around “8-figure exits,” why founders often miss the bigger picture, and why he’s now focused on building leaner, more resilient startups.

Vidar offers a rare inside look at the transition from founder to funder, the evolving role of AI in engineering, and how DevOps and automation are transforming how tech businesses scale. Whether you’re launching your first startup or leading your fifth, this episode is full of real insights for the long game.

What happens when the systems meant to save you… fail you?

After serving in the U.S. Navy, Rob Greene came home with invisible wounds—and no clear path to healing. When the VA told him to “fill out a form and wait 8 months,” Rob took an unconventional route: he sold everything, left the Western world, and set off to rebuild his life—mentally, physically, and spiritually.

From building an eco-village in the jungles of the Philippines with Indigenous tribes…To studying yoga with Hindu monks in India…To getting his ego shattered by a Shaolin master in China…To joining spearfishermen during the pandemic and mastering breath control…Rob’s story is equal parts wild, humbling, and deeply human.

But this episode isn’t just about adventure—it’s a raw exploration of PTSD, trauma, emotional intelligence, and how leaders make better decisions when they heal the parts of themselves they’ve been taught to hide.

Rob now shares these lessons through his platform Unfiltered Wisdom, helping founders, leaders, and high performers turn emotional injury into strength.

What if the secret to stabilizing your multifamily property wasn’t your capital stack or CapEx—but your leasing team?

In this episode of The Stash Cast, Peter Roisman, serial entrepreneur and co-founder of Rev Leasing, takes us on a journey from golf courses and sports agencies to PropTech innovation. We dive deep into the real drivers of NOI, the myths of self-leasing properties, and why leasing professionals are the most underappreciated asset in real estate.

Peter shares how Rev Leasing evolved from a boots-on-the-ground staffing company into a cutting-edge training and assessment platform built to transform underperforming leasing teams into revenue-generating powerhouses.

We cover:

* Why leasing professionals are the “tip of the spear”

* The three Ps of leasing success: Person, Process, and Property

* Why turnover kills revenue—and how to fix it

* The biggest myths about leasing in the age of AI

* Tactical ways operators and brokers can unlock more value

* Peter’s entrepreneurial lessons from failure, mentorship, and CrossFit

If you own, operate, manage, or broker multifamily assets, this one’s a must-listen.

🌐 Learn more: revleasing.com

In this episode of The Stash Cast, Ethan Hochberg, co-founder of Marketing Guys, breaks down how he and his partner went from tweeting about AI for fun to building a full-blown growth agency for tech brands — all powered by content, community, and grit.

We talk about:

* How Ethan built a 200M+ view content engine on Twitter/X

* The myth of "hacking the algorithm" and why distribution beats content

* Turning inbound traction into a real business (and real revenue)

* Why small teams are more dangerous than big orgs

* How to sell services without spamming

* What most AI founders miss about marketing

* The future of work, automation, and how AI could humble America

* Why the best-performing content often looks like you're not trying to sell

Whether you're in AI, content, or just building from scratch — Ethan’s story is a masterclass in starting lean, staying curious, and playing the long game.

In this episode of The StashCast, Joseph—co-founder of Allio Capital—joins the show to break down the evolution of investing from Wall Street to the living room. Joseph shares how his experience navigating financial institutions, geopolitical shocks, and macroeconomic cycles led him to build Allio Capital: a macro-investing platform designed to empower retail investors with institutional-grade tools.

We talk about:

* What macro investing actually is (and why it matters now more than ever)

* The difference between speculation and real investment strategy

* How retail investors are being gamified by trading apps

* The rise (and limits) of AI in wealth management

* A sobering but insightful forecast of global economics, de-dollarization, and America’s role in the next era of power

* What it takes mentally and emotionally to launch a startup in uncertain times

From building against the backdrop of a declining empire to rethinking the future of financial advice, this conversation goes deep on money, mindset, and modern markets.

In one of the most vulnerable and powerful episodes of The Stash Cast, I sit down again with Dr. John A. King — speaker, poet, trauma recovery expert, and founder of the Phoenix Collective — to explore what it truly means to rebuild a life from the ashes.

Dr. King shares how he survived childhood trafficking, reconnected with his Indigenous Australian roots in his 60s, and found the courage to embrace his identity as a writer and mentor. We dive into the power of inner alignment, redefining masculinity, and how to pursue your “next hill” with purpose after loss, reinvention, and years of silence.

This episode is a masterclass in grit, healing, and the discipline to show up when no one’s watching.