From Zero to 200 Million Views: Ethan Hochberg on Scaling Content, AI Marketing, and Staying Scrappy
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From Zero to 200 Million Views: Ethan Hochberg on Scaling Content, AI Marketing, and Staying Scrappy
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About this listen
In this episode of The Stash Cast, Ethan Hochberg, co-founder of Marketing Guys, breaks down how he and his partner went from tweeting about AI for fun to building a full-blown growth agency for tech brands — all powered by content, community, and grit.
We talk about:
* How Ethan built a 200M+ view content engine on Twitter/X
* The myth of "hacking the algorithm" and why distribution beats content
* Turning inbound traction into a real business (and real revenue)
* Why small teams are more dangerous than big orgs
* How to sell services without spamming
* What most AI founders miss about marketing
* The future of work, automation, and how AI could humble America
* Why the best-performing content often looks like you're not trying to sell
Whether you're in AI, content, or just building from scratch — Ethan’s story is a masterclass in starting lean, staying curious, and playing the long game.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe