🇮🇹 This week we are joined on The StartDown Podcast by the Godfather of Instagram, Tony Pec! 🤌🏼

We talked about one of my favorite topics – stressing about likes, views, and followers. It’s not about having a million followers; it's about the impact and connection you have with the followers you do have.  

Think about it: 72 likes might seem small on a screen, but imagine those 72 people in a room engaged with what you have to say. That's a powerful audience. These are individuals you can connect with on a deeper level. Engage with their content, understand their interests, and reach out. This personal touch could turn a simple like into a business opportunity, a conversation, or even a lifelong customer. 

It's a shift from quantity to quality, from broadcasting to meaningful conversations. It's about creating value for every single person that chooses to engage with your content. 

 Next time you see 'only' 72 likes, remember: those are 72 potential relationships, 72 opportunities to make an impact, and 72 chances to grow your business authentically. In the realm of social media, the true currency is not in the number of followers but in the relationships, you build with them. Don't just count your followers; make your followers count. 

Key messages from the podcast notes:

🇮🇹 Tony Pack introduces himself as the co-founder of Forbes-accredited marketing agency One on Media, helping businesses and brands grow their online presence through effective social media strategies.

🇮🇹 Social media connections can lead to valuable relationships and opportunities in business.

🇮🇹 Instagram has become a powerful tool for connecting with people, and Tony Pack emphasizes the importance of being highly active on social media for businesses.

🇮🇹 Tony Pack highlights the affordability of advertising on social media platforms, making it a cost-effective way to reach global or local demographics.

🇮🇹 Tony Pack's background is in mechanical engineering, but he transitioned into social media marketing as he realized his passion for being around people.

🇮🇹 Tony Pack shares how he accidentally entered the social media world by creating Instagram accounts for various niches and growing a substantial following.

🇮🇹 The term "Godfather of Instagram" was coined when someone saw Tony in a cigar lounge, smoking a cigar, and wearing a tracksuit reminiscent of the Godfather.

🇮🇹 Tony Pack's journey in social media marketing led him to become Forbes accredited, speak at events nationwide, and help over 1,000 businesses generate millions of dollars through social media.

🇮🇹 Social media is a critical opportunity for new businesses to gain market share, even with limited budgets, and it's essential for established brands to stay competitive in the next decade.

 https://www.instagram.com/tonypec_/

More episodes: https://mikeficara.com/start-down-podcast/

Instagram: https://www.instagram.com/mikeficara/

Facebook: https://www.facebook.com/mikeficara

LinkedIn: https://www.linkedin.com/in/mikeficara

YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg

Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/

Host: Mike Ficara- https://mikeficara.com/

Content Manager: Charlene Gillego

🇮🇹 Tune in to our latest episode where Mike Ficara and special guest Nicholas Curattalo dive deep into the world of entrepreneurship, leadership, and balancing life's priorities. 

Highlights:

1️⃣ Growth & Networking: Relive the memorable moments from Grant Cardone's 10x conference in 2019 with Mike and Jose Flores. 🤝

2️⃣ Entrepreneurial Journey: Nicholas shares his inspiring transition from mortgage banking to logistics, emphasizing perseverance and self-reliance. 💼

3️⃣ Parenthood & Career: A candid discussion on the challenges of parenting, being a role model, and prioritizing family over business. 👨‍👧‍👦

4️⃣ Leadership & Parenting: Discover how parenting influences leadership styles and the importance of understanding individual needs in a team. 👩‍💼

5️⃣ Business Growth: Insights on the delicate balance of work and family life, knowing when to persevere or pivot, and the essence of delegation for scalability. 📈

6️⃣ Equity & Vision: Mike stresses the significance of having a clear vision in business, even amidst setbacks and partnership challenges. 🔍

7️⃣ COVID-19 & Entrepreneurship: Delve into the changing landscape of business success measurement and the unique challenges posed by the pandemic. 🌐

8️⃣ Communication & Logistics: Explore effective communication methods in business and the slow technological evolution in logistics. 📞

9️⃣ Work-Life Balance: Reflect on the journey of adapting to remote work and the tension between personal and professional growth. 💻

🔟 Sports Analysis: A special segment on the New York Yankees, NFL teams, and predictions for the Super Bowl. 🏈

🔗 Don't miss this episode packed with insights and relatable experiences. Listen now and connect with our guests on LinkedIn for more on entrepreneurship and logistics!


Nicolas IG: https://www.instagram.com/nofilternickycee/

More episodes: https://mikeficara.com/start-down-podcast/

Instagram: https://www.instagram.com/mikeficara/

Facebook: https://www.facebook.com/mikeficara

LinkedIn: https://www.linkedin.com/in/mikeficara

YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg

Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/

Host: Mike Ficara- https://mikeficara.com/

Content Manager: Charlene Gillego

• Homeownership, mortgages, and local expertise in South Florida. 0:43
  • Nathan Connor grew up in Broward County, Florida, and now helps families find homes as a loan officer.
• Misconceptions about affording a home. 4:44
  • Discuss misconceptions about affording a home, including the impact of social media on perceptions.
• Importance of mortgage professionals vs. DIY. 8:09
  • Nathan shares an example of how a mortgage professional can help a client avoid potential issues with AI-generated documents, such as unexpected deposits.
• Childhood experiences and career path. 12:32
  • Nathan credits their entrepreneurial spirit to their father's sales background and their own curiosity about what they could achieve if they worked harder and took more risks.
• Restaurant industry experience and self-discipline. 17:34
  • Nathan highlights the importance of family dinners and gatherings in Latin culture, and how Anthony's Coal fire Pizza did a great job of creating a similar atmosphere in their restaurant.
• Career changes and entrepreneurship. 28:50
  • Nathan reflects on their entrepreneurial journey, mentioning signs they've received and the importance of enjoying the grind.
• Marketing strategies and social media utilization. 35:58
  • Nathan emphasizes the importance of social media in business, viewing it as a tool for education and entertainment rather than just a marketing tactic.
• Sales strategies and social media use. 38:58
  • Nathan and Mike Ficara discuss the importance of building relationships and being authentic on social media, with Nathan suggesting that men and women both dislike small talk and crave deeper connections.
• Anxiety, connections, and authenticity in the digital age. 43:08
  • Nathan recommends the loan officer podcast and the book "The Psychology of Money" for the audience.

Nathan's LinkedIn: https://www.linkedin.com/in/nathan-connor-2870147b/

More episodes: https://mikeficara.com/start-down-podcast/

Instagram: https://www.instagram.com/mikeficara/

Facebook: https://www.facebook.com/mikeficara

LinkedIn: https://www.linkedin.com/in/mikeficara

YouTube: https://www.youtube.com/channel/UCOQfxH5L_hNOC-O5hXMxRkg

Get my book for only $0.99 with the promo code PODCAST- https://mike-ficara.myshopify.com/

Host: Mike Ficara- https://mikeficara.com/

Content Manager: Charlene Gillego