Curious about the real challenges behind Ghana's fast-growing podcast scene?

On this snippet from the Africa Podcast Day 2026 Panel chat on X, Adrian pulls back the curtain on what it really takes to keep a podcast going in Ghana:

-Discover why, despite a flourishing creative spirit and more shows than ever before, most podcasters still struggle to make their work sustainable. .

-From financial hurdles and the high cost of production to the hunt for sponsors and brand partnerships, Adrianshares why passion and ingenuity are essential for any creator hoping to succeed in this emerging industry.

If you’re wondering what the future holds for Ghanaian podcasts and what separates the consistent few from the rest, this is a snippet you won’t want to miss 😊

Full episode: https://player.captivate.fm/episode/d60168b5-04d8-4abe-b122-17b747da3d52/

📱 OUR SOCIALS AND WEBSITE

Website: https://thesoundofaccra.com

YouTube: https://www.youtube.com/@thesoundofaccrapodcast

Instagram: https://www.instagram.com/thesoundofaccra/

TikTok: https://www.tiktok.com/@thesoundofaccra

Twitter: https://twitter.com/thesoundofaccra

Facebook: https://web.facebook.com/thesoundofaccra

Linkedin: https://gh.linkedin.com/company/the-sound-of-accra

📧 CONTACT

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linekdin: https://www.linkedin.com/in/danielsadrian/

✉️ Email: adrian[at]thesoundofaccra.com

🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388

Want to create and edit your own your podcast? We recommend Descript: https://descript.cello.so/Q8VoDhgOhCG

Supercharge your media with AI thanks to Castmagic: https://www.castmagic.io/?via=adrian-daniels

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Africa Podcast Day 2026: The State of Podcasting in Ghana

Took place on February 12th 2026 on Africa Podcast Day which featured Adrian Daniels of The Sound of Accra Podcast.

📱 OUR SOCIALS AND WEBSITE

Website: https://thesoundofaccra.com

YouTube: https://www.youtube.com/@thesoundofaccrapodcast

Instagram: https://www.instagram.com/thesoundofaccra/

TikTok: https://www.tiktok.com/@thesoundofaccra

Twitter: https://twitter.com/thesoundofaccra

Facebook: https://web.facebook.com/thesoundofaccra

Linkedin: https://gh.linkedin.com/company/the-sound-of-accra

📧 CONTACT

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linekdin: https://www.linkedin.com/in/danielsadrian/

✉️ Email: adrian[at]thesoundofaccra.com

🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388

Want to create and edit your own your podcast? We recommend Descript: https://descript.cello.so/Q8VoDhgOhCG

In this solo episode, Adrian tackles a trending debate on Ghana Twitter:

Should entrepreneurship be taught in Ghanaian schools?

Drawing from six years of interviews with founders and business leaders, Adrian explores how most entrepreneurs in Ghana learn through real-world experience, not formal education. He shares stories of guests who’ve battled challenges without classroom guidance and discusses the movement to integrate entrepreneurship into the National Ghana Education curriculum.

The episode covers:

1. How practical business education could empower students and help close the unemployment gap and better equip future Ghanaian founders
2. Entrepreneurship education in Ghana: Why now?
3. Lessons from past founder interviews
4. Formal vs. informal learning - where Ghana’s schools fall short
5. The call for national curriculum reform
6. Real stories of founders navigating business in Ghana without school support
7. How practical entrepreneurship education could transform lives and the economy

📱 OUR SOCIALS AND WEBSITE

Website: https://thesoundofaccra.com

YouTube: https://www.youtube.com/@thesoundofaccrapodcast

Instagram: https://www.instagram.com/thesoundofaccra/

TikTok: https://www.tiktok.com/@thesoundofaccra

Twitter: https://twitter.com/thesoundofaccra

Facebook: https://web.facebook.com/thesoundofaccra

Linkedin: https://gh.linkedin.com/company/the-sound-of-accra

📧 CONTACT

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linekdin: https://www.linkedin.com/in/danielsadrian/

✉️ Email: adrian[at]thesoundofaccra.com

🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388

Want to create and edit your own your podcast? We recommend Descript:

In this heartfelt solo episode, Ghanaian Podcast Host Adrian candidly explains his four-month absence and shares the personal reflections that led him to hit pause on the show.

He discusses the challenges of sustaining the podcast, why it never fully matched his original vision, and regrets about not being more intentional. Despite nearly walking away, Ghanaian Podcast Host affirms his commitment to continue, but with a new direction and reduced frequency - fewer guests, deeper solo episodes, and a focus on impact over routine output.

He invites listeners to actively shape the future of the show with feedback, teasing new projects and a renewed mission to spread global Ghanaian excellence. With honesty and clarity, he leaves listeners with a powerful message:

"Sometimes stepping away isn't quitting, it's choosing to return with clarity."

Visit: www.thesoundofaccra.com

A clip from the final episode of season 7 of The Sound of Accra Podcast featuring Mike G Donkor.

📌OFFERS

TRY WORKSPACE GLOBAL FOR FREE FOR 7 DAYS: https://bit.ly/3Frl14A

FREE 15 MINUTE CALL WITH ADRIAN: https://bit.ly/3ZuVZrP

SIGN UP TO OUR FREE NEWSLETTER: https://thesoundofaccra.com/newsletter

Workspace Global has an ambitious goal: to empower 100,000 startups and hire 25,000 creatives by 2030, using the power of AI, Africa’s creative talent, and strategic partnerships. Find out how they plan to make it happen, based on Sydney Sam's insights from the Sound of Accra podcast:

Enjoy the short clip.

EPISODE SHOW NOTES: https://thesoundofaccra.com/sydney

📱 OUR SOCIALS AND WEBSITE

Website: https://thesoundofaccra.com

Instagram: https://www.instagram.com/thesoundofaccra/

TikTok: https://www.tiktok.com/@thesoundofaccra

Twitter: https://twitter.com/thesoundofaccra

Facebook: https://web.facebook.com/thesoundofaccra

Linkedin: https://gh.linkedin.com/company/the-sound-of-accra

📧 CONTACT

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linkedin

✉️ Email: adrian[at]thesoundofaccra.com

🔗 CONNECT WITH SYDNEY SCOTT SAM

📱Instagram: https://www.instagram.com/sydneyscottsam/

👥 Linkedin: https://www.linkedin.com/in/sydney-scott-sam/

🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

🎧 LISTEN ON YOUR FAVOURITE PODCAST PLATFORM

https://the-sound-of-accra-podcast.captivate.fm/listen

Want to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388