Xavier Sanchez, the Commercial Director of Liga MX club Monterrey, joins the podcast to discuss his club's strategy in the U.S. market.

Discover how Monterrey has thousands of fans in the USA including some who have little connection to Mexico but have developed a deep passion for the Rayados. Learn how the club connects with these fans throughout the season.

Xavier also gives his thoughts in Leagues Cup, Concacaf Champions Cup and the Club World Cup and how international competition helps boost his club's profile internationally.

This week's guest is Olek Loewenstein is President of Global Sports at TelevisaUnivision, the world's leading Spanish-language media company.

In our conversation, Olek talks about how his company approach soccer coverage and content for the Hispanic market; the changing habits of the viewer; the modern fan's loyalties and where non-Hispanic brands can get it wrong.

Plus some early insights into how the Club World Cup performed among Spanish language viewers.

In our first Soccer Business 'News Focus' episode Jonathan Tannenwald, soccer correspondent with the Philadelphia Inquirer, joins Simon to discuss the opening week of the Club World Cup from a business point of view.

We look at attendances, ticket-prices, marketing and the cultural impact of the tournament.

Multi Club Ownership (MCO) is in the news because of the situation involving Crystal Palace and Lyon who are both owned by American John Textor. UEFA is currently evaluating how to proceed given that both clubs qualified for the Europa League for next season and regulations forbid two teams with the same owner from playing in the same competition.

Brian Anderson of Sheppard Mullin in Los Angeles has deep knowledge of MCO set-ups and he joins the podcast to go over the issues. Brian also digs into the pros and cons of MCO in general and we look at how the model might work better for the women's game.

Leading expert on streaming Dan Rayburn brings his sharp analysis to dissect the MLS deal with Apple - is it working and will it last the full 10 years? In this wide-ranging, deep dive we also look at soccer on ESPN+, Paramount+ and ask whether the fans of the game are being well served and what the future may be for soccer streaming in the USA?

MLS is 30 years old - how did it go from an idea after the 1994 World Cup to become the 30-team league it is today?

Norm O'Reilly, co-author of a new book 'The Rise of Major League Soccer - Building a Global Giant' joins Simon to examine the growth of the league through difficult early years to the recent boom in valuations and the arrival of Lionel Messi.

Where does MLS go from here? Can it really become a top three league in the world?

Canadian Soccer Business, which handles the commercial rights for the Canadian men and women's teams, along with the Canadian Premier League and runs the One Soccer broadcast platform have appointed James Johnson, the CEO of Football Australia, as their new chief executive.

Fresh of the announcement of his appointment, James talked to Simon Evans and The Soccer Business Podcast about his vision for the future of Canada's main soccer properties.

Dave Checketts is a sports business titan. He has served in C-suite roles or been an owner of the Utah Jazz, New York Knicks, New York Rangers, New York Liberty, Madison Square Garden (MSG), Legends Hospitality and the St. Louis Blues. Checketts founded MLS's Real Salt Lake.

He has extensive experience in private equity sports investment and is a director of Premier League club Burnley. He recently launched a $1.2 billion fund with the Eccles Family called the Cynosure | Checketts Sports Capital Fund.