Xavier Sanchez, the Commercial Director of Liga MX club Monterrey, joins the podcast to discuss his club's strategy in the U.S. market.

Discover how Monterrey has thousands of fans in the USA including some who have little connection to Mexico but have developed a deep passion for the Rayados. Learn how the club connects with these fans throughout the season.

Xavier also gives his thoughts in Leagues Cup, Concacaf Champions Cup and the Club World Cup and how international competition helps boost his club's profile internationally.

This week's guest is Olek Loewenstein is President of Global Sports at TelevisaUnivision, the world's leading Spanish-language media company.

In our conversation, Olek talks about how his company approach soccer coverage and content for the Hispanic market; the changing habits of the viewer; the modern fan's loyalties and where non-Hispanic brands can get it wrong.

Plus some early insights into how the Club World Cup performed among Spanish language viewers.

In our first Soccer Business 'News Focus' episode Jonathan Tannenwald, soccer correspondent with the Philadelphia Inquirer, joins Simon to discuss the opening week of the Club World Cup from a business point of view.

We look at attendances, ticket-prices, marketing and the cultural impact of the tournament.