Laura talks about having strategic enemies in branding and marketing, unnecessary re-branding, staying focused, her latest book, "The Strategic Enemy", and much more!

Laura Ries is a globally recognized positioning strategist and bestselling author. Since 2022, she continues her father's positioning legacy as Chairwoman of RIES. The firm where she has helped Fortune 500s and ambitious startups win through bold, focused brand positioning for over 30 years.

Jake talks about understanding the psychological aspects behind decision-making, the STRATA model, his latest book, and much more!

Jake Stahl is a dynamic professional business sales author, speaker, and trainer dedicated to empowering individuals and teams through effective communication to achieve exceptional sales success using neurostrategy.

Robert discusses the challenges faced by business owners in scaling their agencies, emphasizing the need for specialization and shedding unnecessary services, adapting to market conditions, and much more!

Robert Patin's journey into the agency world has been far from traditional. Starting with a passion for commercial photography, he quickly realized his true calling lay in finance and strategy. Trading the camera for spreadsheets, he developed his expertise in finance at small CPA firms before rising to head of finance at a creative agency. It was here that Robert discovered a troubling pattern: many agencies were mired in unnecessary complexity, bogged down by administrative demands that stifled both creativity and growth.