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The Selling Edge

The Selling Edge

By: Futuri Media
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About this listen

The Selling Edge: Close Bigger Deals Faster is your go-to show for mastering complex, high-stakes sales. We cover what sellers really need: spending less time in CRMs and more time with clients, pitching smarter with data that sells, ramping new reps quickly, and winning deals in categories you’ve never touched before. If you want strategies that build confidence, sharpen your story, and help you win new business faster — this podcast is for you.Futuri Media Economics Marketing Marketing & Sales
Episodes
  • More Selling, Less Clicking
    Mar 11 2026

    What does productivity really look like for account executives?


    In this episode of The Selling Edge, Dan Prudhomme talks with Denver7 Account Executive Leah Drost about the reality of managing a sales day filled with prospecting, client conversations, internal systems, and constant distractions. Leah shares how she protects time for revenue-generating work using strategies like time blocking and the 1-3-5 method, and why administrative tasks and extra system steps often slow sellers down.


    They also explore how AI tools are helping AEs move faster on research, proposals, and creative ideas—giving sellers more time to focus on what matters most: building relationships and closing business.


    If you want to spend more time selling and less time clicking, this episode offers practical insights from the front lines of sales.

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    29 mins
  • It's the Partnerships, Not the Paperwork
    Feb 11 2026

    In this episode of The Selling Edge, host Kathy Eagle is joined by Julie Monafo, General Manager of Summit Media Richmond, to explore why strong relationships—not processes or paperwork—are still the true driver of long-term sales success. Drawing on more than 35 years in radio and media, Julie shares how to build rapport quickly, earn trust through follow-through, and adapt your communication style to different decision makers.


    From picking up the phone instead of hiding behind email to using transparency and speed as competitive advantages, this conversation is a masterclass in moving from vendor to valued partner. If you want clients to remember how you made them feel—and keep coming back because of it—this episode delivers practical, timeless insight you can apply immediately.

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    24 mins
  • Clarity is the New Credibility
    Jan 14 2026

    In this episode of The Selling Edge, host Dan Prudhomme sits down with Kinney O’Connor, sales and marketing specialist at Sinclair, to unpack why clarity—not complexity—is what truly builds credibility with today’s buyers. Drawing from his background in financial services, digital advertising, and broadcast media, Kinney explains how over-preparing, over-explaining, and relying on jargon can actually erode trust and slow decisions.


    You’ll learn how to simplify complex ideas, ask better discovery questions, tell stronger stories, and show up with confidence, calm, and focus in every client conversation. If you want to look smarter in front of customers, close deals faster, and become a trusted advisor instead of a walking data dump, this episode will reshape how you sell.

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    22 mins
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