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The Selling Edge

The Selling Edge

By: Futuri Media
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About this listen

The Selling Edge: Close Bigger Deals Faster is your go-to show for mastering complex, high-stakes sales. We cover what sellers really need: spending less time in CRMs and more time with clients, pitching smarter with data that sells, ramping new reps quickly, and winning deals in categories you’ve never touched before. If you want strategies that build confidence, sharpen your story, and help you win new business faster — this podcast is for you.Futuri Media Economics Marketing Marketing & Sales
Episodes
  • The Sellers Who Use AI Are the Ones Who Win
    Dec 10 2025

    In this episode of The Selling Edge, host Trish Craig sits down with Theresa “TK” Timm, Executive Vice President of Sales for Midwest Family, who is leading one of the most ambitious AI-driven transformations in local media. TK shares how her teams are using AI to open more doors, craft smarter outreach, deliver research in seconds, build spec spots on the spot, and now even produce full streaming video concepts in under 30 minutes. The result? Faster proposals, more confident sellers, and clients who can finally see what’s possible.


    If you want a front-row look at how AI is reshaping modern selling, and why the sellers who embrace it are the ones who win, this conversation is packed with real examples, practical insights, and a powerful vision for the future.

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    27 mins
  • The Discipline of New Business
    Nov 12 2025

    In this episode of The Selling Edge, host Kathy Eagle sits down with veteran sales leader Allen Willis, whose 47-year career in radio and media has made him a master of the new business game. From phone book cold calls to AI-powered insights, Allen shares how prospecting has evolved, and why discipline, curiosity, and consistency still win the day. He reveals how he keeps his sales funnel full no matter the market, why blocking time for new business is non-negotiable, and how to turn insights and ideas into lasting partnerships. A must-listen for anyone serious about building a pipeline that never runs dry.

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    29 mins
  • Do What You Do Best, and Leave the Rest
    Oct 8 2025

    In this episode of The Selling Edge, host Dan Prudhomme talks with sales pro Mike McEvilly from FOX 13 (KSTU) about how to spend less time building pitch decks and more time selling. Mike shares how he broke free from time-consuming tasks, uses smart templates, and leverages tools like TopLine to walk into meetings more confident and prepared. If you’re looking for practical ways to delegate, streamline your process, and win more deals, this conversation is packed with insights you can put to work right away.

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    26 mins
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