Scott Townsend welcomes back familiar guest Ben Townsend for a deep dive into why "a well-defined problem is half the solution" and how this principle applies across business and personal scenarios.

• Understanding customer needs beyond their stated requirements is essential for effective problem-solving
• In software development, where engineers cost $130-$250/hour, misunderstanding problems leads to wasted time and resources
• The "tree swing" example demonstrates how communication breakdowns between customers and solution providers create ineffective outcomes
• Problem definition requires asking deeper questions about what customers are truly trying to accomplish
• The mountain peak analogy: solving initial problems reveals new challenges that weren't previously visible
• Abraham Lincoln's wisdom about spending four hours sharpening an axe before chopping illustrates the value of preparation
• Detective work in solving problems resembles murder mysteries - requiring close observation and questioning assumptions
• Real-world application example of planning a home water softening system by understanding the complete problem first

Email scott@scotttownsendinfo.com to share your experiences with defining problems before jumping to solutions.

Support the show

► Subscribe to The Scott Townsend Show YouTube channel --- https://bit.ly/3iV8sOT

The Scott Townsend Show Merchandise https://teespring.com/stores/tsts-2

Resources and Links
--------------------------------------------
My contact info:
LinkedIn https://bit.ly/2ZZ4qwe
Twitter https://bit.ly/3enLDQa
Facebook https://bit.ly/2Od4ItO
Instagram https://bit.ly/2ClncWl
Send me a text: 918-397-0327

Executive Producer: Ben Townsend
Creative Consultant: Matthew Blue Townsend

Shot with a 1080P Webcam with Microphone, https://amzn.to/32gfgAu

Samson Technologies Q2U USB/XLR Dynamic Microphone Recording and Podcasting Pack
https://amzn.to/3TIbACe

Voice Actor: Britney McCullough
Logo by Angie Jordan https://blog.angiejordan.com/contact/
Theme Song by Androzguitar https://www.fiverr.com/inbox/androzguitar

Diving into HG Wells' 1897 classic "The Invisible Man," Scott explores how the novel uses invisibility as a device to illuminate human nature. This short but profound book examines what happens when accountability disappears and reveals who we truly are when no one is watching.

• First-time reading of the 162-page classic "The Invisible Man" by HG Wells
• Brief overview of Wells' other influential works including Time Machine and War of the Worlds
• Discussion of Griffin, the scientist who discovers invisibility but uses it selfishly
• Exploration of the book's central irony: invisibility actually exposes who people really are
• Reflection on what our choice of superpowers might reveal about our character
• Consideration of how classic science fiction examines human nature rather than just futuristic concepts
• Appreciation for how Wells' 125-year-old stories still resonate with modern readers

Email scott@scotttownsendinfo.com to share what superpower you would choose and why. If you'd choose invisibility, what would you do with it?

Support the show

► Subscribe to The Scott Townsend Show YouTube channel --- https://bit.ly/3iV8sOT

The Scott Townsend Show Merchandise https://teespring.com/stores/tsts-2

Resources and Links
--------------------------------------------
My contact info:
LinkedIn https://bit.ly/2ZZ4qwe
Twitter https://bit.ly/3enLDQa
Facebook https://bit.ly/2Od4ItO
Instagram https://bit.ly/2ClncWl
Send me a text: 918-397-0327

Executive Producer: Ben Townsend
Creative Consultant: Matthew Blue Townsend

Shot with a 1080P Webcam with Microphone, https://amzn.to/32gfgAu

Samson Technologies Q2U USB/XLR Dynamic Microphone Recording and Podcasting Pack
https://amzn.to/3TIbACe

Voice Actor: Britney McCullough
Logo by Angie Jordan https://blog.angiejordan.com/contact/
Theme Song by Androzguitar https://www.fiverr.com/inbox/androzguitar

A preview of next week's exploration of the Net Promoter Score (NPS), the single-question metric that helps businesses predict growth through customer loyalty. We'll uncover who created it, why it's widely used, and how different companies implement this powerful tool.

• Net Promoter Score revolves around one question about customers' likelihood to recommend
• Various companies use different names for NPS (ESQI at Enterprise, LTR elsewhere)
• The metric provides a quick snapshot of whether a business is heading toward growth
• Next week's full episode will explain who created NPS and why it's become so important
• Understanding NPS helps businesses gain valuable customer loyalty insights

Come back next Wednesday for our complete breakdown of the Net Promoter Score and discover why this simple metric has transformed how businesses measure customer satisfaction.

Support the show

► Subscribe to The Scott Townsend Show YouTube channel --- https://bit.ly/3iV8sOT

The Scott Townsend Show Merchandise https://teespring.com/stores/tsts-2

Resources and Links
--------------------------------------------
My contact info:
LinkedIn https://bit.ly/2ZZ4qwe
Twitter https://bit.ly/3enLDQa
Facebook https://bit.ly/2Od4ItO
Instagram https://bit.ly/2ClncWl
Send me a text: 918-397-0327

Executive Producer: Ben Townsend
Creative Consultant: Matthew Blue Townsend

Shot with a 1080P Webcam with Microphone, https://amzn.to/32gfgAu

Samson Technologies Q2U USB/XLR Dynamic Microphone Recording and Podcasting Pack
https://amzn.to/3TIbACe

Voice Actor: Britney McCullough
Logo by Angie Jordan https://blog.angiejordan.com/contact/
Theme Song by Androzguitar https://www.fiverr.com/inbox/androzguitar