Craig interviews Stephen Bailey, Chief Marketing Officer of iconic Vancouver-based footwear brand John Fluevog. They discuss the evolution and unique positioning of John Fluevog Shoes within the footwear industry. Bailey reflects on his 20 years with the Vancouver-based company, emphasizing its dedication to creating “unique soles for unique souls.” He describes how the brand’s independent spirit and medium size allows for a personalized connection with customers, which is central to its retail strategy. Bailey also discusses Fluevog’s choice to manage its retail distribution through 24 stores globally, after a shift away from wholesale due to the desire to control brand presentation.

They discussion shifts to the significant impact of the pandemic on retail strategies, where John Fluevog Shoes quickly adapted to changing consumer behaviours and increased its focus on direct-to-consumer sales. This shift included enhancing the online shopping experience and integrating store-based fulfillment to maintain inventory efficiency and customer engagement. Bailey points out the importance of in-store experience in creating lasting customer relationships, sharing anecdotes that demonstrate the brand’s commitment to exceptional service and community building among “Fluevogers.”

They then discuss John Fluevog’s approach to collaborations and innovations in the footwear industry. Bailey highlights partnerships with iconic designers and how these collaborations reflect the brand’s authentic approach to fashion. Looking to the future, he speculates on the trends including customization and on-demand footwear, suggesting that John Fluevog Shoes is well-positioned to adapt to these evolving industry dynamics due to its agile business model and commitment to unique, high-quality designs.

Episode Sponsor:

• Salesforce - Turn today's shopping trends into tomorrow's retail success. Visit Salesforce to see the global insights from Salesforce to boost your bottom line.

Featured During this Episode:

• Stephen Bailey, Chief Marketing Officer at John Fluevog
• John Fluevog

This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

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Craig and Sarah Power, Founder of INLAND, discuss the journey of the INLAND platform that has helped shape the landscape of Canadian fashion by showcasing over 500 designers since its inception in 2014. This year marks the 10th anniversary, and the celebration is set to take place at the CF Toronto Eaton Centre. Power discusses INLAND's commitment to providing emerging designers with a public platform that transcends traditional online retail, enhancing their visibility and engagement with the community.

Patterson and Power discuss the upcoming event, noting that it will occupy the former Williams Sonoma space on the third level of the mall next to Sephora, an area known for its upscale retail environment. They discuss the strategic partnership with the Creative School of Fashion at Toronto Metropolitan University, allowing recent graduates to display their work alongside seasoned designers. The event promises a diverse range of products, from upcycled fashion to luxury footwear, highlighting the innovative and sustainable practices that define modern Canadian fashion.

They also discuss how INLAND not only showcases products but also fosters direct consumer engagement in a physical retail setting. This interaction is crucial for designers to receive feedback and evolve their offerings. With the high foot traffic expected at the CF Toronto Eaton Centre, this year's event is poised to introduce a broad audience to unique, high-quality fashion items that might otherwise remain under the radar.

Interviewed this episode:

• Sarah Power, Founder of INLAND
• INLAND

This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig and Adam X., Founder and Creative Director at Adam X Atelier, discuss the foundation and philosophy behind his designs, highlighting his multicultural background and his passion for art and fashion. Adam’s journey began with foundational courses at George Brown College and styling at Ryerson University, leading him to discover the communicative power of fashion. Adam discusses his approach to designing garments that enhance the wearer’s beauty through meticulous draping, tailoring, and attention to detail, using various materials and inspirations ranging from movies to nature.

Adam discussed his creative process, from the emotional drive behind his collections to the meticulous steps of bringing a concept to life. He recounts a personal story that inspired the “Some Beings” collection, demonstrating how emotional narratives and experiences shape his work. The discussion transitions into Adam’s focus on womenswear, his experiences with retail and direct-to-consumer engagement, and the expansion of his brand into U.S. markets. Adam highlights the importance of reaching customers across all platforms and the ongoing effort to introduce ready-to-wear collections.

The interview concludes with reflections on the challenges and opportunities within the Canadian fashion industry, the importance of collaboration among designers, boutiques, and other industry participants, and advice for emerging designers. Adam emphasizes the transformative power of fashion, its ability to communicate, and the need for a supportive community and infrastructure to nurture Canadian talent.

Interviewed this episode:

• Adam X., Creative Director at Adam X Atelier
• Adam X Atelier

This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig and Lee discuss the relocation of Harry Rosen’s flagship store from 82 Bloor Street West to 153 Cumberland Street in Toronto’s upscale Yorkville neighborhood. This move from its long-standing Bloor Street location represents a major development in the city’s retail scene. The store’s design features will include a three-floor layout and expanded back-of-house operations, which are part of Harry Rosen’s evolving retail strategy. The relocation is seen as a transformative moment for Yorkville, further establishing it as a luxury retail hub.

They also touch upon the broader implications of this move for Yorkville and Bloor Street’s retail dynamics. The conversation highlights the influx of luxury brands into the area, including new and expanding stores like Bulgari and Lululemon, and the role these developments play in attracting more foot traffic and elevating the shopping experience.

The historical context of Harry Rosen’s establishment and its founder’s legacy in Canadian menswear is explored in the conversation. From its origins in 1955 to the passing of its founder in 2023, Harry Rosen has been instrumental in shaping men’s fashion in Canada. The discussion concludes with reflections on the store’s past locations and the evolution of Toronto’s retail environment over the decades.

Episode Sponsor:

• SAJO - Canada's first specialized retail builder. Visit SAJO to see their holistic approach and transdisciplinary team to explore and understand your needs.

Discussed in this Episode:

• Harry Rosen to Relocate Bloor Street Flagship to New Cumberland Street Premises in Toronto

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig and Josh Katz, Assistant Vice President of Leasing at RioCan Real Estate Investment Trust, discuss Katz’s extensive career in commercial real estate, starting with his entry into the industry right before the 2008 financial crisis.

Katz highlights the resilience of certain retail categories and the innovative approaches taken by RioCan to navigate these challenging times, including the development of The Well in Toronto. This mixed-use project is a transformation of urban retail, offering a blend of necessity-based and unique retail experiences, including a significant focus on fitness and food tenants.

Katz also discusses RioCan’s strategies for future developments and leasing trends, including the move towards mixed-use projects and the importance of creating engaging retail environments that cater to community needs. The conversation touches on specific projects including 11 Yorkville Avenue, where Sweat and Tonic will be a tenant. They also discuss South Edmonton Common and the introduction of Chick-fil-A to the Edmonton market, showcasing RioCan’s proactive approach to reimagining retail spaces and enhancing consumer experiences. The interview concludes with a look at the broader implications of these strategies for the retail and commercial real estate industries.

Interviewed this episode:

• Josh Katz, Assistant Vice President, Leasing at RioCan Real Estate Investment Trust
• RioCan Real Estate Investment Trust

This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig interviews Christina Morrow, Founder at Vancouver-based Wicked Rose, about Morrow’s journey of creating a groundbreaking women’s martial arts activewear brand. Morrow shares her personal motivation, driven by the lack of suitable clothing options for women in martial arts, which led her to develop a brand that combines high quality, performance-oriented apparel with size inclusivity up to 5XL. Morrow’s six-year experience in Muay Thai, and her dissatisfaction with existing offerings, inspired her to research and eventually create a line of activewear that caters specifically to women’s needs in martial arts.

Morrow discusses the unique design challenges and solutions Wicked Rose offers, like the introduction of non-see-through spats with high waistbands to ensure comfort and functionality during intense training sessions. Morrow’s approach involved meticulous product development, including gathering feedback from the martial arts community and incorporating innovative design elements to address common issues faced by women in martial arts. Her collaboration with a tattoo artist friend brings a unique aesthetic to the brand, making it stand out in a market saturated with generic designs.

The conversation concludes with Morrow’s future ambitions for Wicked Rose, including its upcoming Kickstarter campaign aimed at broadening the brand’s reach and introducing sustainable practices in activewear production. They touch upon the potential expansion into retail and the vision of establishing Wicked Rose as a globally recognized activewear brand founded on principles of empowerment, innovation, and inclusivity.

Interviewed this episode:

• Christina Morrow, Founder at Wicked Rose
• Wicked Rose
• [Kickstarter Campaign Link]

This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig Patterson and Bernard Leblanc, President and Chief Executive Officer at La Maison Simons, discuss the opening of Simons’ new store in Halifax, marking the Quebec City-based retailer’s first venture into the Atlantic provinces. Leblanc shares insights into the $20 million investment and the store’s design, which pays homage to Halifax’s maritime heritage and the Simon family’s roots, with architectural elements inspired by the Bluenose and sails referencing Simons family history. The store expansion reflects Simon’s ambition to bring its brand coast to coast, offering a unique shopping experience that blends local heritage with the retailer’s distinguished architectural style.

The conversation shifts to the rationale behind selecting Halifax for Simon’s 17th store. Leblanc highlights Halifax’s status as a dynamic and rapidly growing city with a diverse clientele, including a significant student population and visitors from neighbouring provinces. The strategic location within a major shopping centre aims to cater to the broader Atlantic region, further cementing Simon’s presence in the Canadian retail landscape.

Patterson and Leblanc finally delve into Simon’s broader retail strategy, discussing the significant portion of sales now coming from e-commerce, while also acknowledging the strong return to physical store shopping post-pandemic. Leblanc emphasizes a unified commerce approach, prioritizing seamless customer experiences across all platforms. The discussion concludes with future prospects for expansion and the potential for more Simon’s stores in major Canadian cities, underlining the company’s patient yet ambitious growth strategy and its commitment to serving diverse customer needs across the country.

Episode Sponsor:

• Salesforce - Turn today's shopping trends into tomorrow's retail success. Visit Salesforce to see the global insights from Salesforce to boost your bottom line.

Featured During this Episode:

• Bernard Leblanc, President and Chief Executive Officer at La Maison Simons
• La Maison Simons

This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig and Lee discuss the recent announcement of closures of two long-standing establishments in Yorkville, Toronto – Pusatiri’s grocery and Flo’s Diner. Pusatiri’s, known for its upscale grocery offerings, is closing due to a strategic decision by the owners, with plans for the space potentially converting into a restaurant. The closure of Flo’s Diner, a beloved local eatery, follows a landlord dispute, leaving its future uncertain. These closures signal significant shifts in the neighborhood, emphasizing the changing dynamics of retail and community spaces in Yorkville.

The podcast delves into the broader transformation of the Yorkville area, which includes not only retail changes but also significant luxury residential developments. Craig highlights the influx of super-wealthy residents through new high-end condominium projects, suggesting a continued evolution towards an even more upscale neighborhood. This shift is anticipated to further influence the types of retail and dining establishments that will thrive in Yorkville, potentially attracting more luxury brands and high-end restaurants to cater to the affluent demographic.

Finally, Craig and Lee reflect on the mixed reactions from the Yorkville community, ranging from disappointment over the closures to excitement about the neighborhood’s future. They discuss the potential for new opportunities and spaces that could emerge from these changes, emphasizing the importance of maintaining a vibrant, diverse community amidst the luxury developments. The conversation underscores the dynamic nature of urban neighborhoods and the continuous cycle of change, highlighting Yorkville as a case study in balancing growth with community needs.

Episode Sponsor:

• Salesforce - Turn today's shopping trends into tomorrow's retail success. Visit Salesforce to see the global insights from Salesforce to boost your bottom line.

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Share your thoughts!

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/