Craig interviews Stephen Bailey, Chief Marketing Officer of iconic Vancouver-based footwear brand John Fluevog. They discuss the evolution and unique positioning of John Fluevog Shoes within the footwear industry. Bailey reflects on his 20 years with the Vancouver-based company, emphasizing its dedication to creating “unique soles for unique souls.” He describes how the brand’s independent spirit and medium size allows for a personalized connection with customers, which is central to its retail strategy. Bailey also discusses Fluevog’s choice to manage its retail distribution through 24 stores globally, after a shift away from wholesale due to the desire to control brand presentation.

They discussion shifts to the significant impact of the pandemic on retail strategies, where John Fluevog Shoes quickly adapted to changing consumer behaviours and increased its focus on direct-to-consumer sales. This shift included enhancing the online shopping experience and integrating store-based fulfillment to maintain inventory efficiency and customer engagement. Bailey points out the importance of in-store experience in creating lasting customer relationships, sharing anecdotes that demonstrate the brand’s commitment to exceptional service and community building among “Fluevogers.”

They then discuss John Fluevog’s approach to collaborations and innovations in the footwear industry. Bailey highlights partnerships with iconic designers and how these collaborations reflect the brand’s authentic approach to fashion. Looking to the future, he speculates on the trends including customization and on-demand footwear, suggesting that John Fluevog Shoes is well-positioned to adapt to these evolving industry dynamics due to its agile business model and commitment to unique, high-quality designs.

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Featured During this Episode:

• Stephen Bailey, Chief Marketing Officer at John Fluevog
• John Fluevog

This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig and Sarah Power, Founder of INLAND, discuss the journey of the INLAND platform that has helped shape the landscape of Canadian fashion by showcasing over 500 designers since its inception in 2014. This year marks the 10th anniversary, and the celebration is set to take place at the CF Toronto Eaton Centre. Power discusses INLAND's commitment to providing emerging designers with a public platform that transcends traditional online retail, enhancing their visibility and engagement with the community.

Patterson and Power discuss the upcoming event, noting that it will occupy the former Williams Sonoma space on the third level of the mall next to Sephora, an area known for its upscale retail environment. They discuss the strategic partnership with the Creative School of Fashion at Toronto Metropolitan University, allowing recent graduates to display their work alongside seasoned designers. The event promises a diverse range of products, from upcycled fashion to luxury footwear, highlighting the innovative and sustainable practices that define modern Canadian fashion.

They also discuss how INLAND not only showcases products but also fosters direct consumer engagement in a physical retail setting. This interaction is crucial for designers to receive feedback and evolve their offerings. With the high foot traffic expected at the CF Toronto Eaton Centre, this year's event is poised to introduce a broad audience to unique, high-quality fashion items that might otherwise remain under the radar.

Interviewed this episode:

• Sarah Power, Founder of INLAND
• INLAND

This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

Subscribe, Rate, and Review our Retail Insider Podcast!

Follow Craig:

LinkedIn: www.linkedin.com/in/CraigPattersonToronto
Instagram: @craig_patterson_toronto
Twitter: @RI_EIC

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Twitter: @RetailInsider_
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Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!

Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

Craig and Adam X., Founder and Creative Director at Adam X Atelier, discuss the foundation and philosophy behind his designs, highlighting his multicultural background and his passion for art and fashion. Adam’s journey began with foundational courses at George Brown College and styling at Ryerson University, leading him to discover the communicative power of fashion. Adam discusses his approach to designing garments that enhance the wearer’s beauty through meticulous draping, tailoring, and attention to detail, using various materials and inspirations ranging from movies to nature.

Adam discussed his creative process, from the emotional drive behind his collections to the meticulous steps of bringing a concept to life. He recounts a personal story that inspired the “Some Beings” collection, demonstrating how emotional narratives and experiences shape his work. The discussion transitions into Adam’s focus on womenswear, his experiences with retail and direct-to-consumer engagement, and the expansion of his brand into U.S. markets. Adam highlights the importance of reaching customers across all platforms and the ongoing effort to introduce ready-to-wear collections.

The interview concludes with reflections on the challenges and opportunities within the Canadian fashion industry, the importance of collaboration among designers, boutiques, and other industry participants, and advice for emerging designers. Adam emphasizes the transformative power of fashion, its ability to communicate, and the need for a supportive community and infrastructure to nurture Canadian talent.

Interviewed this episode:

• Adam X., Creative Director at Adam X Atelier
• Adam X Atelier

This podcast is the audio version of the The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

Subscribe, Rate, and Review our Retail Insider Podcast!

Follow Craig:

LinkedIn: www.linkedin.com/in/CraigPattersonToronto
Instagram: @craig_patterson_toronto
Twitter: @RI_EIC

Follow Retail Insider:

LinkedIn: www.linkedin.com/company/Retail-Insider
Facebook: https://www.facebook.com/RetailInsider/
Twitter: @RetailInsider_
Instagram: @Retail_Insider_Canada

Share your thoughts!

Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!

Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/