Welcome to a new episode of the Rectified Podcast! Join us as we delve into the world of copywriting with expert Evelina Kaganovich.

In this episode, Evelina shares her journey into copywriting, the importance of understanding your audience, and how strategic copy can impact your marketing efforts.

Learn practical tips on tailoring your content for different platforms, leveraging AI tools, and ensuring consistency in your brand voice. Discover real-life examples of how small tweaks in copy can lead to significant conversions.

00:00 Welcome and Introduction

00:48 What is Copywriting?

01:35 The Importance of Understanding Your Audience

02:38 Evelina's Journey into Copywriting

05:12 Effective Copywriting Strategies

21:48 Using AI in Copywriting

30:39 Working with Evelina

32:41 Conclusion and Farewell

Evelina’s Website: http://www.evelinakreative.com/

Evelina on LinkedIn: https://www.linkedin.com/in/evelinakreative/

Email subject line swipe file: https://evelinakreative.ac-page.com/subject-line-swipe-file-for-fashionpreneurs

How to hire a copywriter guide: https://evelinakreative.ac-page.com/guide-to-hire-a-copywriter

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

PROMO CODE: rectifiedpodcast

In this episode of the Rectified Podcast, I sit down with Leeza Zurwick, the founder of Happy Gut, a company specializing in fermented probiotic drinks, particularly water kefir.

Leeza shares her inspiring journey from being a special education teacher to starting her own business in 2017. She delves into the unique aspects of water kefir, its health benefits, and how it differs from other fermented products like milk kefir and kombucha.

Through resilience and determination, Lisa has navigated various challenges, including appearing on Dragons' Den and coping with economic uncertainties. She emphasizes the importance of creativity, effective use of social media, and community support in growing her business.

Leeza also introduces her new venture, Parched, a canned water product with added electrolytes from BC's fresh mountain water. Tune in to learn more about the growing popularity of fermented foods and the importance of good gut health.

00:00 Introduction and Guest Welcome

00:22 What is Happy Gut?

01:09 The Difference Between Water Kefir and Other Fermented Products

02:59 Lisa's Journey to Founding Happy Gut

05:01 Starting and Growing the Business

07:05 Challenges and Perseverance

08:59 Marketing and Social Media Strategies

14:43 Customer Engagement and Success Stories

24:08 Navigating Economic Challenges

27:20 New Ventures and Future Plans

29:09 Conclusion and Farewell

Happy Gut’s Website: https://happygutpro.com/

Happy Gut on Instagram: https://www.instagram.com/happygutpro

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of the Rectified Podcast, my guest is Kevin Joseph, a seasoned retail expert with extensive experience with brands like PepsiCo, Kind Bar, and various startups. Kevin shares insights on why direct-to-consumer (DTC) e-commerce brands should consider expanding into retail. He discusses the long-term profitability of retail, the benefits of reaching new audiences, and common pitfalls to avoid. Kevin also explains when and how a DTC brand should strategically plan their move into retail, touching on topics like product pricing, packaging, and supply chain logistics. The episode serves as a comprehensive guide for DTC brands aiming to thrive in the retail landscape.00:00 Introduction to the Rectified Podcast00:20 Meet Kevin Joseph: Retail Expert00:36 Why DTC Brands Should Consider Retail04:42 Challenges and Strategies for Retail Success06:55 The Importance of Retail Strategy and Execution11:12 Navigating Retail Partnerships and Operations14:04 Getting Your Product into Major Retailers22:32 The Role of Relationships in Retail Success38:52 Final Advice for Brands Entering Retail42:07 Conclusion and Contact InformationPerpetual CPG’s Website: https://www.perpetualcpg.com/Kevin on LinkedIn: https://www.linkedin.com/in/kmjoseph/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

Join us in this episode of the Rectified podcast where host Sandy interviews Daniel Mazour, founder of Coldture. Daniel delves into the origins of Coldture, a company dedicated to empowering individuals to naturally improve their health and wellbeing.

Discover the intriguing journey from childhood experiences in cold plunging to creating an innovative cold plunge business. Daniel shares insights on the health benefits of cold plunging, the process of developing their unique products, early business challenges, securing funding on Dragon's Den, and the company’s future direction.

Learn about marketing strategies, customer experiences, and the exciting potential of plunge parties. This episode is packed with valuable advice for entrepreneurs and those interested in holistic wellness. Tune in to learn more about Coldture's journey and what's next for the company.

00:00 Introduction and Guest Welcome

00:25 The Coldture Origin Story

01:21 Cold Plunge Trend and Personal Journey

05:29 Health Benefits of Cold Plunging

07:51 Starting the Coldture Business

11:13 First Customer and Early Challenges

14:57 Funding and Dragon's Den Experience

17:52 Continuing the Journey with the Dragon

18:23 Marketing Strategies and Channels

20:17 Understanding the Customer Base

21:15 Addressing Market Trends and Diversification

24:09 Future Vision for Coldture

27:42 Advice for Aspiring Entrepreneurs

33:08 Recommended Books and Podcasts

34:57 Conclusion and Farewell

Coldture’s Website:https://coldture.com/

Coldture on Instagram:https://www.instagram.com/coldture

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn:https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

PROMO CODE: therectifiedpodcast20 ➡️⁠https://mateina.ca/discount/therectifiedpodcast20⁠

In this episode of the Rectified podcast, Sandy is having a conversation with Nicolas Beaupre, founder of Mateina. Nicolas shares how his journey from teaching ski lessons in South America led him to discover and fall in love with Yerba Mate.

He details the process of launching his brand, Mateina, from selling loose-leaf Yerba Mate to creating ready-to-drink beverages. Nicolas discusses the unique energy and focus Yerba Mate provides and the cultural significance of the drink.

He also touches on overcoming challenges, the importance of community, and the strategic partnerships with Tiny and Andrew Huberman that have helped Mateina expand in North America.

Tune in to discover Nicolas Beaupre’s inspiring entrepreneurial journey and the plans for Mateina.

00:00 Introduction and Guest Welcome

00:42 Discovering Maté in Lebanon

02:02 Nicolas' Journey to South America

05:43 Founding Mateina

07:31 Creating a Unique Brand

08:57 Expanding to Ready-to-Drink Products

12:50 Partnership with Andrew Huberman

18:02 Advice for Aspiring Entrepreneurs

25:06 Marketing Strategies and Community Building

29:31 Future Plans and Conclusion

Mateina’s Website: https://mateina.ca/discount/therectifiedpodcast20

Mateina on Instagram: https://www.instagram.com/mateina/

Mateina on Tiktok: https://www.tiktok.com/@drinkmateina

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of the Rectified Podcast, we sit down with Savonne Anderson, founder of Aya Paper Company. Join us as Savonne shares her inspiring story of launching and growing a sustainable greeting card business in the digital age. Learn about her journey from a graphic designer to an entrepreneur, her passion for creating meaningful and authentic products, and her strategies for business growth.

Savonne opens up about the impact of social media, the importance of building community, and how intuition has guided her business decisions. Discover how Aya Paper Co. thrives by addressing industry gaps and connecting deeply with its customers.

Aya Paper Co’s Website: https://ayapaper.co/

Savonne on Instagram: https://www.instagram.com/simply.savonne/

Aya Paper Co on Instagram: https://www.instagram.com/ayapaper.co

Find me here:

Instagram: https://www.instagram.com/sandydedeian/

TikTok: https://www.tiktok.com/@sandydedeian

LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

In this episode of the Rectified Podcast, I’m having a conversation with Inder Bedi, founder of Bedi Studios, to discuss the evolution of sustainable fashion and the challenges of building a brand in today's market.

Inder shares his journey from founding Matt & Nat to creating Bedi Studios, emphasizing the importance of using recycled materials, improving transparency, and educating consumers about sustainable choices.

Insights are given into how small brands can compete with fast fashion giants by focusing on local production and fair practices. Inder also discusses strategies for scaling a business and maintaining personal connections with customers. The episode is packed with valuable advice for those interested in sustainable fashion and entrepreneurship.Bedi Studios’ Website: https://bedistudios.com/Bedi Studios on Instagram: https://www.instagram.com/bedistudiosBedio Studios on Pinterest: https://ca.pinterest.com/BEDIStudios/Bedi Studios on Facebook: https://www.facebook.com/bedistudios/Bedi Studios on X: https://twitter.com/bedistudios

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY