What does a brand really look for in a motorsports partnership?

In this episode of The Racer On Demand Show, Megan and Amanda sit down with their very first guest, Dave, Marketing & Brand Activation Manager at B’laster Holdings, for a candid conversation about what actually matters on the sponsor side of the table.

With a career that spans aftermarket performance parts, tires, and motorsports marketing (including his time at Nexen Tire USA), Dave shares how he got into the industry, what his role looks like today, and how brands think about partnerships beyond logos and lap times.

If you’re a racer trying to understand how sponsors think, or a brand wondering how to create meaningful activations in motorsports, this episode pulls back the curtain.

Tune in and learn how to show up for a partner as more than just a logo on a race car.

Who are you when you strip away the helmet, the car wrap, and the team colors? In this essential episode of The Racer On Demand Show, hosts Amanda Van Den Elzen and Megan Meyer reveal how to build a powerful motorsports brand based on your core identity, not just logos. Learn personal insights and actionable strategies for navigating brand identity, securing sponsors, and building a loyal fanbase across all racing disciplines.

• Naked Branding: Branding is about who you are without the graphics, logos, and colors.
• Sponsorship Alignment: Understanding your values is crucial for securing and maintaining lasting sponsorships.
• Authenticity: This is the key to building a loyal and engaged fan base.
• Creative Marketing: How unique strategies can set you apart in a saturated motorsports field.
• Community Engagement: Actionable ways to engage with the community to grow your brand.
• Consistency: Why consistent messaging strengthens your brand identity and memorability.
• Controversy Management: Strategies for handling difficult or controversial topics without alienating your core audience.
• Brand Story: Your brand is more than your achievements; it's the authentic story you tell.

This is Marketing: You Can’t Be Seen Until You Learn To See (Book) by Seth Godin (affiliate link)

Build Your Intentional Brand: Define your Voice, Audience, and Message (Course) by Amanda Van Den Elzen

Turn ChatGPT Into Your Social Media Assistant: Build a 30-Day Content Calendar in 30 Minutes (Course) by Amanda Van Den Elzen

Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself (Book) by Jessica Zweig (affiliate link)

In this episode of the Racer on Demand show, hosts Megan Meyer and Amanda Van Den Elzen share their insights and experiences from attending the SEMA show, with a focus on preparing for the upcoming PRI show. They emphasize the importance of having a clear purpose when attending trade shows, highlighting that these events are ideal for laying the groundwork for future sponsorships and strengthening existing relationships. The hosts provide actionable tips for racers on how to effectively navigate trade shows, including pre-show research, building genuine connections, and leveraging patience and persistence to secure sponsorships and foster long-term partnerships.