What does a major brand like AMSOIL actually look for in a racer? In this episode, we sit down with Sara Oettinger, Marketing Manager at AMSOIL, to pull back the curtain on high-level motorsports marketing. Sara shares why traditional "gold, silver, and bronze" sponsorship packages are a thing of the past and explains how racers can become true extensions of a brand's marketing team.

WHAT WE COVER IN THIS EPISODE:

-- THE RACING ECOSYSTEM: Understand the balance between series, influencers, and racers, and how you fit into a brand’s "giant puzzle."

-- VALUE VS. BUDGET: Why a brand’s appreciation for your work doesn't always equate to their available budget—and how to navigate that conversation.

-- SPOTTING THE GAPS: Learn how to identify what a brand is missing in their current strategy and position yourself as the solution.

-- DISCRETIONARY EFFORT: Sara shares real-world examples of grassroots racers who stood out by showing passion and effort that went beyond a signed contract.

Whether you’re a seasoned pro or a grassroots racer, Sara’s "Sara-isms" and unique perspective from 15 years in talent acquisition offer a masterclass in relationship building and professional networking.

STOP SELLING LOGOS AND START BUILDING PARTNERSHIPS.

AMSOIL's Preferred Racer Program: https://blog.amsoil.com/preferred-racer-program