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The Profitable Creative

The Profitable Creative

By: Christian Brim CPA/CMA
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Hey, Creative! Are you ready to discuss profits, the money, the ways to make it happen? The profitable creative podcast is for you, the creative, how you define it. Videographers, photographers, entrepreneurs, marketing agencies. You get it. CEO of Core Group and author Christian Brim interviews industry experts, creative entrepreneurs and professionals alike who strive to be creative and make money at the same time. Sound like you?

Tune in now. It's time for profit.


© 2025 Christian Brim
Art Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Mergers and Acquisitions: A New Frontier | Jason Clark
    Oct 14 2025

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    PROFITABLE TALKS...

    In this episode of the Profitable Creative, host Christian Brim speaks with Jason Clark of Via Studio about the evolution of his agency, the challenges of ownership, and the importance of building a saleable business. They discuss mergers and acquisitions, the balance between creativity and profitability, and the emotional aspects of money in business. Jason shares his insights on leadership, team dynamics, and the necessity of trust within organizations. The conversation also touches on the impact of technology and venture capital on the creative industry, as well as the lessons learned from personal experiences in business ownership.


    PROFITABLE TAKEAWAYS...

    • Building a business to be saleable is crucial.
    • Profitability and EBITDA are key metrics for valuation.
    • Creative professionals often prioritize great work over profitability.
    • Mergers and acquisitions can provide new opportunities for growth.
    • Trust within a team is essential for effective leadership.
    • The emotional aspects of money can impact business decisions.
    • Radical candor fosters open communication in teams.
    • Planning for the next chapter in life is important for business owners.
    • Technology is reshaping the landscape of entrepreneurship.
    • Learning from painful experiences is vital for growth.

    Listen in on further creatives! Check it ➡️
    https://www.coregroupus.com/the-profitable-creative

    Are you ready to pay yourself more… yeah it’s called an S-Corp. ➡️
    https://calendly.com/blouia/s-corp-evaluation

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    46 mins
  • Building High-Performance Websites for Profitability | Matt Dorman
    Oct 9 2025

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    PROFITABLE TALKS...

    In this episode of The Profitable Creative, host Christian Brim speaks with Matt Dorman of Endeavor about the importance of high-performance websites for businesses, the challenges of client retention, and the need for agencies to adapt their business models in a changing market. They discuss the significance of niching down for profitability, the role of marketing in business growth, and the return to basic marketing strategies in an age dominated by technology and AI. The conversation highlights the importance of understanding client needs and building strong relationships for long-term success.

    PROFITABLE TAKEAWAYS...

    • The podcast industry has a high dropout rate, with many not reaching 100 episodes.
    • High-performance websites are crucial for businesses aiming for profitability.
    • Narrowing down to specific niches can significantly improve profit margins.
    • Client retention is essential for sustainable business growth.
    • Adapting business models is necessary in response to economic challenges.
    • Marketing strategies must evolve to cut through the noise in a crowded market.
    • Face-to-face interactions remain irreplaceable in building client relationships.
    • Understanding the ideal customer is fundamental for effective marketing.
    • Investing in marketing and advertising is crucial for growth.
    • AI cannot replace the personal touch in client interactions.

    Listen in on further creatives! Check it ➡️
    https://www.coregroupus.com/the-profitable-creative

    Are you ready to pay yourself more… yeah it’s called an S-Corp. ➡️
    https://calendly.com/blouia/s-corp-evaluation

    Show More Show Less
    49 mins
  • Life Lessons from a Cross-Country Adventure | Teri M. Brown
    Oct 7 2025

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    PROFITABLE TALKS...

    In this episode of the Profitable Creative, host Christian Brim interviews Teri M Brown, an author and speaker who shares her inspiring journey of riding across the United States on a tandem bicycle with her husband. Teri discusses the challenges they faced during the ride, the life lessons she learned, and how this experience ignited her passion for writing. She also delves into the business side of being an author, including the importance of marketing and building a community. Teri emphasizes the value of perseverance, the significance of not quitting on bad days, and the power of sharing experiences within the creative community.

    PROFITABLE TAKEAWAYS...

    • Teri rode 3,102 miles on a tandem bike with her husband.
    • The journey taught her valuable life lessons that inspired her writing.
    • She emphasizes the importance of not quitting on a bad day.
    • Teri's first book was published in January 2022 after her bike ride.
    • She started her podcast to connect with other indie authors.
    • Marketing was a significant challenge for her as a new author.
    • Building a community is crucial for authors to succeed.
    • Teri learned that persistence can sometimes be detrimental.
    • She encourages others to pursue their passions despite challenges.
    • Teri's experiences highlight the importance of sharing stories within the creative community.

    Listen in on further creatives! Check it ➡️
    https://www.coregroupus.com/the-profitable-creative

    Are you ready to pay yourself more… yeah it’s called an S-Corp. ➡️
    https://calendly.com/blouia/s-corp-evaluation

    Show More Show Less
    48 mins
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