Send a text

PROFITABLE TALKS...

In this episode of The Profitable Creative, host Christian Brim speaks with cinematographer Makayla Wheeler about her journey in the creative industry, the challenges of client relationships, and the importance of networking. Makayla shares her transition from managing a production company to focusing on her work as a cinematographer and director, emphasizing the need for specialization and the unique perspective women bring to the industry. The conversation also touches on the significance of ROI in creative work, building communities for female cinematographers, and effective marketing strategies for creatives.

PROFITABLE TAKEAWAYS...

• Makayla started her production company in high school as an LLC.
• She transitioned to focusing on directing and cinematography.
• The creative industry requires proving ROI to clients.
• Managing people was not a part of Michaela's passion.
• Her pricing strategy is now more straightforward as a cinematographer.
• Networking has been crucial for finding new opportunities.
• Specialization can lead to more targeted work and clients.
• Makayla aims to build a community for female cinematographers.
• Monetizing creative communities can enhance value and commitment.
• Effective marketing strategies involve leading with value and collaboration.

Listen on: Apple Podcasts Spotify

Get your copy of Profit First for Creatives ➡️
https://forms.coregroupus.com/profit-first-for-creatives-book-page

Paying too much in taxes? Let's fix that! ➡️
https://forms.coregroupus.com/scorp-booking

Send a text

PROFITABLE TALKS...

In this episode, Christian Brim interviews George Ellzey Jr., the founder of Cottage Grove Productions, who shares his journey as a director and screenwriter. They discuss the significance of the name 'Cottage Grove,' the importance of storytelling in exploring identity, and the challenges and opportunities in the current film and television landscape. George emphasizes the need for community engagement and specificity in storytelling, as well as the importance of adapting to changing market dynamics and audience expectations.

PROFITABLE TAKEAWAYS...

• George founded Cottage Grove Productions after his successful thesis project.
• The name 'Cottage Grove' holds personal significance for George.
• Storytelling can explore universal themes through specific identities.
• The film industry is shifting towards community-driven projects.
• Building trust with the audience is essential for success.
• Experiential marketing can enhance audience engagement.
• The traditional business model in film is evolving.
• In-person connections are increasingly valued by audiences.
• Specificity in storytelling can resonate with a broader audience.
• Cottage Grove Productions aims to create impactful stories for the community.

Listen on: Apple Podcasts Spotify

Get your copy of Profit First for Creatives ➡️
https://forms.coregroupus.com/profit-first-for-creatives-book-page

Paying too much in taxes? Let's fix that! ➡️
https://forms.coregroupus.com/scorp-booking

Send a text

PROFITABLE TALKS...

In this episode of The Profitable Creative, host Christian Brim speaks with Annie Figenshu, founder of Downstage Media. They discuss Annie's journey from performing arts to marketing, the importance of storytelling and community in content creation, and the balance between content, relationships, and revenue generation. Annie shares insights on understanding audience needs, the role of empathy in marketing, and the significance of transitioning from niche markets to broader opportunities. The conversation emphasizes the need for creatives to focus on problem-solving and revenue generation while maintaining authenticity in their work.

PROFITABLE TAKEAWAYS...

• Annie Figenshu emphasizes the importance of understanding audience needs.
• Content creation should focus on solving problems for the audience.
• Building relationships is crucial for effective marketing.
• Revenue generation should be a priority for creatives.
• Storytelling is a powerful tool in marketing and content creation.
• Empathy plays a key role in connecting with the audience.
• Transitioning from a niche market can open new opportunities.
• Community engagement enhances content discoverability.
• Balancing content, relationships, and revenue is essential for success.
• Diligence in marketing activities leads to better results.

Get your copy of Profit First for Creatives ➡️
https://forms.coregroupus.com/profit-first-for-creatives-book-page

Paying too much in taxes? Let's fix that! ➡️
https://forms.coregroupus.com/scorp-booking