Most dentists think marketing means Google ads and a shiny website. In this episode, Dr. Bruce Baird and Phoenix Dental Agency's Sara Hansen break that myth wide open and show you how a true marketing system turns internal opportunity into predictable growth, lower overhead, and net zero marketing.

In this inspiring conversation, Dr. Bruce Baird reunites with former team member and now national oral-systemic educator Machell Hoover. Together they trace how the philosophy of comprehensive, risk-based care evolved from their days at Granbury Dental Center to the founding of the Clinical Calibration Institute. Their message is clear: dentistry is not about insurance codes or cleaning schedules, it's about connection, prevention, and partnership in health.

In this episode of the Productive Dentist Podcast, Dr. Bruce Baird sits down with Fort Worth dentist Dr. Nikki Green, who sold her practice to a DSO while preserving her philosophy of care. Together they unpack the tension between ownership models, clinical autonomy, and maintaining comprehensive, patient-first dentistry in a system often driven by volume and insurance limits.

Dr. Bruce Baird sits down with Dr. Jackson Bean to explore why "calibration" is essential if you want consistent diagnostics, strong associate training, and long-term patient trust. Together, they reveal how practices can break free from insurance-driven thinking and align entire teams around true clinical judgment.

Dr. Bruce Baird and Dr. Wade Kifer reveal how trust, risk-based diagnosis, and consistent team alignment deliver care that patients say yes to, beyond PPO limits.

Dr. Bruce Baird reveals how shifting responsibility back to patients through education and clear communication frees dentists from unnecessary stress and builds a stronger practice.

Dr. Bruce Baird shares how preparing patients for potential failures—before they happen—reduces stress, builds trust, and strengthens referrals.

Difficult patients are rarely truly difficult, they are often just confused, misaligned, or reacting to unclear communication. In this episode, Dr. Bruce Baird shares how valuing your team, improving communication, and creating a family-like environment in your practice transforms stress into confidence and productivity.