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The Presentations Japan Series

The Presentations Japan Series

By: Dr. Greg Story
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Persuasion power is one of the kingpins of business success. We recognise immediately those who have the facility and those who don't. We certainly trust, gravitate toward and follow those with persuasion power. Those who don't have it lack presence and fundamentally disappear from view and become invisible. We have to face the reality, persuasion power is critical for building our careers and businesses. The good thing is we can all master this ability. We can learn how to become persuasive and all we need is the right information, insight and access to the rich experiences of others. If you want to lead or sell then you must have this capability. This is a fact from which there is no escape and there are no excuses.Copyright 2022 Economics Management Management & Leadership
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Episodes
  • When To Fake It When Presenting
    May 12 2025

    It makes sense to be authentic when presenting, because this is the easiest state to maintain. As someone wise once noted, “if you are going to be a liar you need a stupendous memory to keep up with who you told what”. Presenting is something similar. Maintaining a fiction in front of an audience takes a lot of skill. In fact, if you have that much skill, why worry about faking it in the first place? Well, there is a place for fakery when presenting, but we need to know when is appropriate.

    We know that the way we think about things influences how we well we do. Imposter syndrome is a common state of mind though amongst people, across a broad range of situations. You might write a blog and put it up on your website, or waffle away on Clubhouse or pontificate to an audience, live or online. But who are you to talk about this subject? Are you saying anything worthwhile or just regurgitating what far cleverer people have already said? Do you really know this subject? Is your experience valuable or even relevant to others? Are you really qualified to give advice to people running far bigger organisations that your own?

    Looking over that list, it can be enough to scare you off emerging from the deep depths of your comfy comfort zone ever again. So, we have to create a positive mindset that “yes”, we have every right to address this subject area, even if we feel a fake when compared to other more famous or clever people. The funny thing is they suffer the same imposter syndrome too, relative to their illustrious peers. Academics, for example, are generally a put upon group, because they have to publish their research to get ahead in their careers. When they publish it, they are now exposing the weaknesses of their intellectual process, their inadequate research ability or their dubious writing skills, to the entire expert community in their area of defined speciality.

    Confidence warrants confidence. If we sound and look confident, most people are likely to ignore the emperor has no clothes and is not perfect. They will be carried away with our enthusiasm for our subject, with our passionate belief in our findings and our commitment to share the knowledge. The problems crop up when we become nervous speaking in front of others. Normally, we are quite even keeled and confident, but with all of those beady sets of eyes drilling holes into us, we start to wobble. Suddenly, our imposter syndrome fears come flooding forth and soon our usual cool, calm, collected façade is torn to shreds, as we are exposed as a self doubting, insecure, fake.

    Now how would the audience know we are a fake? Well, we very helpfully tell them, by saying daft things like, “I am rather nervous today”. Or “I am not very good at presenting”. Or “I didn’t have much time to put this presentation together and I am afraid it won’t be very good” and any other of the motley collection of dubious, sympathy seeking, self-serving, cop out proclamations. Do us all a favour and keep all of this imposter syndrome stuff to yourself. Here is a secret - we all want you to succeed.

    If you are nervous presenting then fake it, such that you appear at least “normal”, rather than being reduced to a quivering tower of jelly on stage. If your knees are knocking from the nerves, then stand behind the podium until you feel more comfortable to walk around. If your hands are shaking and you have to hold a microphone, use both hands and draw it on to your chest, so that your body secures the erratically jiggling instrument. If your throat is parched, then have warm, room temperature rather than iced water, close by and drink it when you need it. The iced water constricts your throat and you don’t want that, so forgo the usual venue offered beverage and request the no ice alternative. If you begin to speak and instead of a mellifluent note, out pops a constrained, awkward, embarrassing squeak, then clear your throat and try again. If you stumble on the pronunciation of a word, try again. If you get the speech points order mixed up or miss one, then fake it and keep going, offering not a hint of anything untoward occurring.

    If you act enthusiastically, you will become enthusiastic. If you act confidently, you will become confident. Yes you might be nervous, but as Winston Churchill said, “if you are going through hell, keep going”. That is the point. No matter what happens, the show must go on and that means you must keep going. If it is a disaster, then dust yourself off and climb back in saddle. As the Japanese saying goes, nana korobi ya oki (七転び八起き) - “fall down seven times, get up eight times”.

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    12 mins
  • When Using Storytelling In Business Don’t Lead With Your Insights
    May 5 2025
    When I read this quote from Nobel Laureate Herbert Simon from 1971 that “ a wealth of information would create a poverty of attention” I thought about its ramifications for presenters. Today, we are firmly swimming against a King tide of information overload, so Simon’s dystopian prophecy has come to fruition. This is the Age of Distraction for audiences. They are gold medal winning poor listeners and yet we have to present to them. We know that storytelling is one sure fire way to snaffle their attention and yet that path is littered with landmines. Very few business presenters tell stories at all in their talks. They are enamoured with their high quality content. Which usually means the results of surveys, research or data collation. Data is rarely strong enough to linger long in our memories. This is because usually there is a ton of data, each morsel, each three decimal tidbit vanquishing the one before and so on and so on, until we recall nothing, as Simon predicted. Business presenters imagining their data is enough are fooling themselves, because their messages are not breaking through that wall of distraction and that poverty of attention. For the few who do tell stories they are freelancing, going free style with no structure. They just relate what happened. What is the point of the story? Is the delivery getting the key messages in front of the audience in a way that they will remember it? Are the listeners seeing any relevance for themselves in this story? Where do we start with the story? Do we get straight to the point, do we go to the key take away? “Hey, get to the point”. We often hear this from bosses and we mistakenly follow that direction with our storytelling. Why is it a mistake? We have to grasp the fundamental difference between writing a report, where we start with the conclusion we have reached from our analysis, otherwise known as the “Executive Summary” and giving an oral presentation. When we launch forth with our recommendation, we open up the flood gates of rampant critique. Many who are listening start thinking that we are wrong, have misfired with our analytical findings and have failed to account for important alternate considerations. Why do they react like that? We have put forth our main point completely naked and unprotected, so that is all they have to go on. In the sequence, our explanation of how we came to this conclusion follows next. Critically, the critics are not really listening now because they are consumed by what they think is wrong with it, so the justification portion gets lost for them. We should instead begin with our context, the background which has informed our conclusion, based on the data and experiences we analysed. We need to populate this context with people they know, places they can see in their mind’s eye and lodge it in a temporal frame which the audience can process. The genius of this approach is that while sitting there listening to us warble on, the audience are racing ahead and reaching their own conclusions about the insights to be gained from this context. Given a certain set of circumstances, there are a limited number of conclusions to be drawn and the chances are very high, that they will have reached the same one you did. When you announce it, the listeners mentally say to themselves “that’s right”. Bingo! Now instead of facing an audience of doubters, one uppers and thrusters, you are dealing with fans of your work. The key is to make the insight download very concise. When we teach this formula, invariably people want to jumble a number of insights together and run through them. Each additional insight dilutes the power of the one before it and so on. It is critical to select the strongest, best insight and only pull the velvet curtain back to reveal that one. The final step is to take the context and the insight and then package it up and place it on a silver tray for the audience to take home with them, when we outline the relevance to them. Although we have produced an insight, it is an inert outcome. What does that insight do for us, how can we use it, where will this be valuable for us, when can we apply it? When we receive the insight wisdom with that relevancy formula attached, it makes sense. We feel attending the speaker’s presentation today was time well spent. We got something worthwhile which will help us navigate the future that little bit better and more easily. Again, this has to be done very concisely, for the same reasons discussed about explaining the insight. So the formula is context, insight and then explain the relevance. If we mix it up we are making things hard for ourselves, so resist any calls to get to the point, by being forced to put up the insight like a sacrificial lamb about to be slaughtered. Hold it in reserve until the scene has been set. Sherlock Holmes and Poirot, great fictional ...
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    11 mins
  • Presenting When Your Organisation’s Leaders are Struggling
    Apr 28 2025
    The largest meeting venue in the office complex was big enough to handle hundreds of people and it was packed. This presentation involved all the senior heads of the Department going through their strategies for the coming year. One after another, we took to the stage and spoke about our areas of responsibility. I was one of the five who spoke. My turn came after a particular colleague who was a numbers wiz, a brainy technical expert. He didn't like the way I presented. He went around telling other colleagues I was all style and no substance. I just laughed when I heard that flat earth comment. Over the years. I have heard versions of the same idea. These comments weren't necessarily being directed at me as a put down by a sharp elbowed thrusting colleague, but toward the activity of presenting in general. There's a fundamental misunderstanding of presenting in play here. Of course, the material has to be high quality, valuable, and insightful. That is a given. If you don't have that basic requirement covered then what on earth are you doing presenting at all? Instead, you should be sitting in the audience, listening to people who know what they're talking about and be kept away from the dais. My evil colleague at the all team presentation was reacting to the flagrant contrast of his pathetic presentation skills on stage with mine. There was nothing wrong with my content, my substance, because I was representing the Department and so the materials were reflecting the results gained and the plans for the next year. What he didn't like was being upstaged by someone who could command the room, engage the audience and deliver clear messages in a professional way. Nothing he could ever be accused of, so he went for the personal down to assuage his own inadequacies and perceived loss of face. As we climb the ladder of our career growth, we will be placed in situations where we have to represent our team or company and make professional presentations. It is almost inescapable. If we cannot even grasp the importance of mastering the nitoryu(二刀流) or two sword method of going into business battle with both high quality content and high quality delivery, then we wouldn't be moving very far up the totem pole within our organizations. I was coaching a senior executive in a multi-national organization. Recently when I asked for the three most important things to be gained from the one-on-one training, the first mentioned was quality content. Uh oh! I had an alarm bell go off in my head because quality content has to be a given. I asked to see the slides to be used for the presentation to the big boss. Uh oh! On the first slide there was lots of content. In fact, a veritable forest of content hiding all the key messages. The other slides were all the same, overwhelming amounts of visual stimulation diluting the points which we were meant to absorb. I suggested that each of these slides be broken up and the same information be spread over three slides. If there was a need to show, a build or a contrast, then only show the left slide of the slide at first. Then grey that information out and bring up the middle of the slide and so forth and so on. In this way, we funnel our audiences’ attention to just the section we want to highlight and cut down the distraction. This executive was open to the advice and actually told me what I was looking at was the “slimmed down version of the deck.” My mind boggled, wondering what the original looked like. While my mind was under assault from this revelation, another bomb was dropped. Today, all of their presentations are being done online. Okay, fine, however, this executive’s colleagues, who are also senior leaders in this massive organization, do not switch on their own cameras when they present. That little morsel just stopped me in my tracks. What? I get it. Because you are presenting slides, the platform relegates you to a tiny box on screen and does the same to your audience. Does that mean though, as a leader in the organization, you lead by turning off the camera? Getting people who are working at home engaged during business calls is tough enough, without fostering a no camera culture of hiding. There is a slippery slope here to the wondrous joys of multi-tasking in the background of calls and no longer paying attention to what is being said or shown during the session. Yes, we are trapped in a tiny box, but we have to do our best with what we have. We need to look at that camera lens, get the lens right up to eye height and use 20% more energy than normal to work in this visual medium. These are absolute basics. And beyond that, we need to be using gestures and even more energy to engage the audience. Let's master nitoryu presenting and be strong on content and delivery quality. No matter the limitations of the medium we are employing. If we are leaders, we have to set the pace and the standards. There are no excuses.
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    12 mins

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