Are your subconscious beliefs about money holding your business back? This week, Lisa and Precious welcome Ruchi Pinniger, a venture capital investor and the founder of Watch Her Prosper®. Ruchi shares her journey from a successful Wall Street career to becoming a financial mentor for women entrepreneurs. She explains why traditional financial advice often fails without addressing the underlying money mindset. Ruchi discusses her signature RIR Method™ for recognizing, interrupting, and reframing negative self-talk to cultivate a feeling of abundance. Listen in to learn how to connect your self-worth to your net worth and build a shame-free relationship with your finances for lasting profitability and growth.

What You’ll Hear:

• Heal Your Mindset, Grow Your Revenue: Learn why a healthy money story is the most critical asset for unlocking your financial success.
• From Inspiration to Action: Hear how Ruchi was inspired by her immigrant single mother’s journey and how that shaped her mission to empower other women financially.
• The Worthiness Equation: Learn how the price you put on your time and expertise, from project fees to your annual salary, is a mirror of your own feeling of worthiness.
• Find Your Magic Number: Hear the one question every entrepreneur should ask to align their business revenue with their personal financial goals to fund their ideal life.

Important Links:

• Savvy Ladies
• Precious Williams' LinkedIn
• Lisa Zeiderman's LinkedIn
• Ruchi Pinniger's LinkedIn

Important Links for Ruchi:

• Watch Her Prosper Website

About Ruchi Pinniger:

Ruchi Pinniger, International Speaker, Venture Capital Investor, Founder and CEO of Watch Her Prosper®, is dedicated to providing financial mentorship, support and services that women-led service-based businesses need to succeed. Recently named one of the “Women Leading the Finance Industry,” Ruchi’s signature approach fosters shame-free empowerment, enabling clients to achieve significant results in profitability and economic growth. Ruchi leverages her years of experience on Wall Street to provide expert advice on financial leadership, tax-time readiness, and small business finances.

She is dedicated to philanthropy, serving on the executive boards of Savvy Ladies and the Pajama Program. Recognized with the Entrepreneur Community Leadership Award 2024, she is committed to helping entrepreneurs thrive, and cherishes moments with her family exploring food and diverse cultures around the world.

Certified Financial Therapist Erika Wasserman returns to The Power of the Ask to discuss how women can stop feeling shame around money and start building more confidence. Learn how a “personal board of directors” can help you on your financial journey. This conversation provides the tools you need to rewrite your money story and build a supportive community that helps you move forward.

Key Takeaways

• Asking for Help is a Strength: Leaning on your community during difficult times allows others to show up for you, strengthening your relationships and helping everyone involved.
• Make Your Ask Specific: Vague requests get vague results. To get what you need, practice making your asks direct and targeted.
• Confidence is a Practiced Skill: A lack of financial confidence doesn’t mean you’re bad with money, it just means you haven’t practiced yet.
• Boundaries Create Freedom: Setting financial boundaries isn’t just about saying “no.” Create intentional rules that work for you, which may include saying “yes” to the right things in moderation.

Important Links:

• Savvy Ladies
• Precious Williams' LinkedIn
• Lisa Zeiderman's LinkedIn

Important Links for Erika:

• Erika Wasserman's LinkedIn
• Your Financial Therapist Website

About Erika Wasserman:

Erika Wasserman, the visionary CEO and founder of Your Financial Therapist, established the company in 2019 with a mission to transform how people view and manage their financial lives. As a Certified Financial Therapist (CFT-I™)—a prestigious certification held by fewer than 70 professionals worldwide—Erika blends her expertise in finance and international economics with her passion for empowering individuals, couples, and organizations to rethink their relationship with money.

She is also the creator of the innovative Let’s Talk Finances: Financial Wellness Conversation Cards. This unique tool features 50 thought-provoking questions designed to spark meaningful conversations about money, fostering financial clarity and emotional connection.

Erika’s academic credentials include a Bachelor of Business Administration (BBA) from the University of Florida and a Graduate Certificate in Financial Therapy from Kansas State University. Her work reflects a deep commitment to financial well-being, making her a trusted expert in financial therapy.

Join Lisa Zeiderman and Precious Williams as they welcome Erika Wasserman, one of only 100 certified financial therapists in the United States and founder of Your Financial Therapist, to the Power of the Ask podcast. Drawing from her personal journey through divorce and reinvention, Erika shares her signature Money Mindset Method and reveals how our backgrounds, cultural influences, and past experiences shape our relationship with money.

In this eye-opening conversation, Erika demonstrates how to move beyond financial shame and fear to create healthier money conversations in every area of life. Whether you're navigating a breakup, planning for retirement, or simply want to feel more confident about your financial decisions, this episode offers practical tools and compassionate guidance.

You'll discover:

• The Foundation of Financial Therapy: Learn what financial therapy really means and why talking about money feels so uncomfortable for most people
• The Money Mindset Method: Erika's five-step framework (M.O.N.E.Y.) for having productive financial conversations in any situation
• Breaking Generational Patterns: How family background, culture, and personal experiences create our money stories and how to rewrite them
• Practical Conversation Starters: Real strategies for discussing finances with partners, family members, and even yourself
• Financial Trauma Recovery: Compassionate approaches to healing from past financial wounds and building trust in new relationships

Important Links:

• Savvy Ladies
• Precious Williams' LinkedIn
• Lisa Zeiderman's LinkedIn

Important Links for Erika:

• Erika Wasserman's LinkedIn
• Your Financial Therapist Website

About Erika Wasserman:

Erika Wasserman, the visionary CEO and founder of Your Financial Therapist, established the company in 2019 with a mission to transform how people view and manage their financial lives. As a Certified Financial Therapist (CFT-I™)—a prestigious certification held by fewer than 70 professionals worldwide—Erika blends her expertise in finance and international economics with her passion for empowering individuals, couples, and organizations to rethink their relationship with money.

She is also the creator of the innovative Let’s Talk Finances: Financial Wellness Conversation Cards. This unique tool features 50 thought-provoking questions designed to spark meaningful conversations about money, fostering financial clarity and emotional connection.

Erika’s academic credentials include a Bachelor of Business Administration (BBA) from the University of Florida and a Graduate Certificate in Financial Therapy from Kansas State University. Her work reflects a deep commitment to financial well-being, making her a trusted expert in financial therapy.