Sabeena Hickman, PHTA President & CEO, joins Jamie Novak and Kendall Large of POOLCORP to discuss the launch of Women of Water (WOW), a new initiative designed to support, connect, and elevate women in the aquatics industry. They explore the importance of mentorship, networking, and professional development, share POOLCORP's commitment to gender inclusion, and highlight how WOW will debut at the International Pool Spa Patio Expo with future events, webinars, and resources to build lasting momentum and expand women's leadership across the industry.

Brian chats with Lisa Ryckeley, GENESIS® Concierge for over 20 years, about how she guides students through the program's diverse courses, from construction and engineering to design specialties, based on their unique goals and business needs. Lisa shares how GENESIS® fosters a supportive learning community, offers flexible virtual and on-demand options, and continues to evolve with new programs like the upcoming International Pool Spa Patio Expo. She also highlights the many benefits of PHTA membership, including free and discounted courses, scholarships, and customized training, all designed to help pool and spa professionals advance their skills and careers.

Reggie Bodwin, a GENESIS® Certified Master Pool Builder, shares his expertise in pool design, construction, and maintenance while highlighting the critical role of proper hydraulics and the ongoing need for education in the industry. He also offers valuable insights on the evolving pool and spa market, the impact of professional training programs like GENESIS®, and why exceptional customer service remains the cornerstone of lasting client relationships.