00:00 – Check Your Data First

If your content isn't working, don’t start guessing—start with the numbers. Data reflects human behavior.

00:34 – Where to Check Your Insights

Review analytics on platforms like Spotify, iTunes, YouTube, and your hosting platform. But the key isn’t just looking—it’s interpreting.

01:12 – Don’t Decide in Isolation

A single video or post underperforming doesn’t always mean failure. Variables like title, thumbnail, hook, and intro all play a role.

03:15 – The Power of a Hook

The first 60–90 seconds are critical. Your intro should represent your episode’s promise and capture attention quickly.

04:17 – Study What Works

Look at patterns from creators in your niche. Don’t copy—observe how they structure and tell stories.

05:27 – Titles, Thumbnails, and Brand Authority

Hook, title, and even your name affect discoverability. Strong brand authority increases visibility and trust.

06:39 – Long-Form vs. Short-Form Testing

Social media allows rapid testing; long-form (like podcasts) takes more time to gather data. Plan accordingly.

08:44 – Analyze on a 90-Day Window

Trends shift. 90 days gives enough time to collect meaningful data and adjust quarterly strategies.

10:00 – When You Don’t Know What to Do Next

Go back to your data. It’s your best reference point. If interpretation is hard, get support.

11:04 – A/B Testing with TubeBuddy

Try different titles/thumbnails. But again, it should align with your core message and your audience’s behavior.

12:18 – Strategy Over Spaghetti

Posting consistently is not enough. Know who you’re talking to and test intentionally to refine your strategy.

13:18 – Don’t Get Burned Out by Expectations

Not all content will perform. Publish, gather data, and iterate. That’s how you find your sweet spot.

14:32 – Competitor vs. Inspiration Analysis

Use similar creators to map out what’s working—but come from a place of inspiration, not comparison.

15:31 – You Might Already Have Warm Leads

Stop only chasing new followers. You may already have people primed to buy—you just need the right nudge.

18:10 – Different Strategies for Different Leads

New leads vs. warm leads require different types of content. Know where your audience stands.

19:20 – Platform Insights Are Gold

Use Instagram and YouTube data to learn your audience's age, activity times, and location.

21:01 – You Don’t Need Virality to Win

Going viral feels good, but it’s not the only strategy. Quiet, sustainable growth > (is greater than) chasing numbers.

23:14 – Quality Over Quantity

Focus on meaningful conversions over vanity metrics. Build from solid foundations, not just high views.

23:35 – Need Help? Reach Out

Email kai@whatkai.com with the subject line “Podcast Analytics” to get support on interpreting your data.

23:55 – Let the Content Work for You

You don’t have to hustle endlessly. When your strategy is clear, your content can start doing the heavy lifting.

00:00 – Cold, Warm, and Hot Leads 101

Kai explains how podcasts help build trust and convert cold leads into warm and hot leads.

“Long-form content like podcasting is perfect for big mindset shifts.”

03:20 – Can You Really Pause and Still Grow?

Yes, but only if your foundations are strong. Kai clarifies that she’s not advocating a pause—but it’s possible to maintain traction even if you take a break.

05:10 – The 4 Essential Foundations

1. Know your target audience
2. 
   
3. Craft a clear message
4. 
   
5. Define your podcast’s goal
6. 
   
7. Have a next-step destination (CTA)
8. 
   

“No strategy will work if you're unclear about who you’re talking to.”

08:50 – Real Client Example: Wrong Audience, Wrong Results

A podcast focused on acne wasn’t converting—because analytics showed his real audience cared about pain management.

“Get your data. Don’t assume.”

10:30 – Everyone is Not Your Audience

Kai dismantles the “everyone needs this” mindset and gives a solid segmentation example: married moms vs. single moms.

13:20 – Clarify Your Podcast’s Goal

Awareness ≠ Sales ≠ Retention. Each goal needs its own strategy and message.

“If your goal is awareness, don’t rush the sale.”

15:40 – Call to Action Matters

Whether it’s “join my group” or “book a call,” your CTA must match your podcast goal.

17:45 – Evergreen Content + Repurposing = Lead Machine

How repurposed content from past episodes continues to generate leads for clients—even without new episodes.

19:22 – Why It Still Works: Clarity + Consistency

The Bone Coach example: clear message, well-segmented audience, and relevant CTAs make content perform long-term.

21:00 – Kai’s Invitation + Closing

Plans for a Facebook group for holistic wellness practitioners. Email kai@podkai.com with subject “I want to join” if interested.

I recorded this while I was on a break! 😃 It felt really gooood!!

Discover one of the biggest pitfalls in podcasting that can leave you feeling drained and lead to zero results.

I'm sure you don't want this to happen, so make sure you listen to the episode!