What happens when you put three AGCO leaders in the hot seat and let them pick their own questions?

On this episode of The Parallel Path, Alecia and Parallel Ag’s Scott Small sit down with Brandon Montgomery, John Menssen, and Conor Bergin for a little friendly fire. From Fendt vs. Massey Ferguson and underrated equipment features to farm memories, unread emails, and who’s most likely to get everyone in trouble, the conversation covers plenty of ground.

Along the way, they share what makes each brand distinct, why the right equipment depends on the operation, and the lengths they’ve gone to keep customers running.

It’s honest insight, good stories, and a chance to meet the people behind the iron.

In Episode 8, we’re getting down in the dirt with Brad Beene, Territory Product Specialist with AMAZONE.

Brad talks tillage, spreaders, precision application, field demos, and what it takes for equipment to hold up in the Southern Plains. We get into Catros, Ceus, wind control, new technology, and a few stories from demos that didn’t exactly go according to plan.

It’s a straight-up conversation about dirt, iron, technology, and what farmers are actually seeing in the field — with a few questionable pronunciations mixed in.

Precision technology is moving faster than almost anything else in ag, and it's easy to get lost in what's actually useful versus what just sounds cool on a spec sheet. This week we sit down with Shawn Meyer, Parallel Ag's new Director of Precision Technology and a nine-year AGCO/PTx veteran, to talk about where the industry is headed and what it's really like running the tech side of a dealership that spans the Texas panhandle to northern Illinois.

We get into RTK vs satellite correction (and why "my lines moved" doesn't mean anything's broken), the trade-up programs running right now on Ag Leader, Raven, and Trimble equipment, why light bars are still alive and well in parts of the footprint, and the PTx tech that's actually changing how seed gets planted. Shawn also breaks down what separates the flashy features from the ones that move the needle on your operation, and why he thinks basically everybody should be running auto steer by now (he'll tell you himself he's the exception).

Plus, a rapid fire round that gets into RTK panic levels, coffee habits, and whether auto steer or cruise control gets more trust.