If you’ve ever found yourself answering the same questions over and over and thinking, “I should just turn this into a course,” this episode is for you. In today’s conversation, I sit down with Stephanie Gaffney, a live wedding painter who transformed a decade of experience into a premium online program — and did it in a way that actually serves her students and her life.

We dig into how Stephanie built The Wedding Painter’s Blueprint, how she priced it confidently at a premium level, and what really went into launching a high-touch course while juggling family life, client work, and a growing business. This is a behind-the-scenes look at what it actually takes to turn creative expertise into a sustainable, scalable offer — without cutting corners or burning out.

Watch the episode on Youtube: https://youtu.be/cZsNzcrGv2A

Stephanie's Education Website: https://stephaniegaffney.com/

Stephanie's Artist Website: https://torregrossafineart.com/

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What if you could create 8 long-form videos a day and over 100 pieces of content daily with just a few minutes of your own time? That’s not a hypothetical — it’s exactly what my guest, Julian Goldie, is doing using AI, systems, and some pretty bold experimentation.

In this episode, we dig deep into AI avatars, content systems, SEO in the age of ChatGPT, and what authenticity even means anymore. I’ll be honest — I have mixed feelings about some of this. But Julian brings a thoughtful, transparent approach that made me seriously rethink how AI might fit into a modern course business. Whether you’re excited, skeptical, or somewhere in between, this conversation will definitely stretch how you think about content, scale, and leverage.

Watch the episode on Youtube: https://youtu.be/lNP1_N8nP1g

Julian’s Website: https://www.skool.com/ai-profit-lab-7462/about

Join the AI Profit Boardroom: https://oc.show/aigroup

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You’ve probably heard it a thousand times: “Use AI or get left behind.” But if you’re a course creator, that advice can feel like a trap, because the fastest way to “use AI” is also the fastest way to sound generic and lose your voice. In this episode, I sit down with Dan Cumberland, who helps founder-led brands scale with AI without losing their soul, and honestly, this conversation felt like a giant exhale.

We dig into how to use AI in a way that keeps your content human, especially when it comes to marketing (the place most course creators get stuck). Dan shares a simple framework to help AI actually sound like you, plus practical examples of using AI inside your course experience to support students at a higher level, without turning your brand into “AI slop.”

Watch the episode: https://youtu.be/inOBNS15RfQ

Dan's Website: https://dancumberlandlabs.com/

Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
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