In this episode of The Jen Jul Podcast, I talk with Heide Truong, a California-born martial artist turned Copenhagen-based food entrepreneur and founder of Sunny Life Co., the seed butter company reshaping how we think about simple, nourishing food. Heide’s story is a masterclass in grit, healing, and reinvention.

We talk about her journey from a turbulent childhood to discovering MMA at sixteen as a form of self-protection, and how Brazilian Jiu-Jitsu took her across 36 countries, giving her the confidence and community she never knew she needed. Heide shares what it was like to move to Denmark, earn her Master’s in Food Innovation and Health, and build a business abroad while navigating culture, language, and startup chaos.

We dig into the creation of Sunny Life Co. and why she chose sunflower seed butter as her signature product. We explore the gap she saw in the Danish food market, the science behind her product, and how she built her company from scratch as a one-woman founder with no investors, no cofounder, and no plan to quit… until one day she almost did.

Heide opens up about burnout, the viral video she posted when she thought her business was done, and the moment that changed everything overnight. We talk about honesty in entrepreneurship, living abroad, resilience, and how martial arts shaped the way she approaches business, community, and self-belief.

If you’re interested in entrepreneurship, reinvention, living abroad, Danish culture, wellness, seed butter, or the real grind behind building a business from nothing, this episode will hit deep.

This is a raw, real conversation about courage, identity, and finding your purpose in a place far from home.

You can find Heide: on Instagram, TikTok and her website.

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• Leave a review so others can discover the show.
• Share this episode with another soul searcher.

🤙🏽 Until next time, stay curious and stay connected! 🤙🏽

After months of silence, The Jen Jul Podcast is back with a powerful message about integration, authenticity, and showing up whole. In this vulnerable solo episode, Jen shares why she hit pause on podcasting, what she discovered during the break, and how asking "Tech is the future...but is that the future I want?" changed everything.

If you've ever felt pressure to fit into one neat category or struggled with being multi-passionate in a world that demands you "pick a lane," this episode is for you. Jen explores the shift from separation to integration, why the podcast was never supposed to be one thing, and what it looks like to bridge the gap between spirituality and strategy, ancient wisdom and modern tools.

Jen Jul is an Indigenous entrepreneur and spiritual guide who bridges the worlds of ancient wisdom and modern business strategy. Based in Denmark but originally from Alaska, she helps creative entrepreneurs automate the mundane so they can reconnect with their roots. Jen combines her shamanic practice, business experience to guide people toward work that honors both profit and purpose.

Ready to dive deeper into work that honors your whole self?

Connect with Jen:🌐 Website: jenjul.com📧 The Connected Newsletter: Join the 'Connected' community at jenjul.com for behind-the-scenes insights and resources for multi-passionate creatives. 🎧 More Episodes: Subscribe to The Jen Jul Podcast on Spotify, Apple Podcasts, or wherever you listen.

Follow me on Social:📱 Instagram: @jenrjul 🕰️ TikTok: @jenrjul

👩🏽‍💻 LinkedIn: @jenjul

🛒 Digital Resources: Get the Connected Playbook and other soul-meets-systems resources.

Want to work together? Book a Session here to explore how spiritual guidance and strategic systems can transform you and your business.

Love this episode? Leave a review on Apple Podcasts and share it with a friend who needs permission to show up as their whole, multi-faceted self.

Next Episode Preview: Coming Soon!

Motherhood hits different when you're solo‑parenting in Denmark. In under twenty‑five minutes, hear a raw love letter that validates every unseen task and quiet victory.

Years of endless messes, mental load, and a missing village forced Jen Jul to put words to the quiet revolution of motherhood. She unpacks why one day of praise will never match the constant grind and how moms can keep rising with gritty grace.

Jen Jul, the host, is a former corporate executive, AI strategist, and mom of five. She blends ancestral wisdom, business systems, and candid storytelling to help women thrive without overwhelm.

If you’d like to explore all of Jen’s resources including AI education, check out her Stan Store: https://stan.store/JenRJul

Key Takeaways:

* Moms deserve more than a single day of recognition.

* Solo parenting exposes the missing village and the heavy mental load.

* Motherhood teaches radical humility, messy generational love, and resilience.

* Exhaustion comes from a lack of support, not from kids.

* Embrace uncertainty; show up imperfectly and ask for help.

“Motherhood isn’t a performance; it’s a quiet revolution.”

Subscribe and Follow: • Jen Jul Apple Podcasts • Spotify • RSS Feed • TikTok • Instagram • Buy Me a Coffee • LinkedIn • Substack

Loved this episode?

* Subscribe for the next release.

* Follow Jen on Instagram, TikTok, and LinkedIn.

* Leave a review so others can discover the show.

* Share this episode with a mom who needs to hear it.

Until next time, stay inspired and stay Native!

Hosted on Substack. See Substack.com/privacy for more information.

Episode 3. My Forced Journey into AI Entrepreneurship in Denmark

Rejection pushed Jen from MBA job-hunter to AI Generalist. In under thirty minutes, you will hear how she turned “no” into a new business and what every non-technical founder can do next.

Years of unanswered applications in Denmark forced Jen Jul to reinvent herself as an AI educator for beginners. She explains how one “AI for non-technical people” course became a start-up, why internationals face hidden barriers, and how you can start using AI today.

Jen Jul, (The Host), a former Corporate Executive, AI Generalist, and mom of five. She helps women adopt AI without overwhelm. Known for blending cultural wisdom with AI literacy.

If you’d like to know more about all of Jen’s Resources (including AI Education), check out her Stan Store: https://stan.store/JenRJul

Key Takeaways:

• Rejection can be market research in disguise.
• AI literacy starts with prompts, not code.
• Hidden bias costs countries top talent.
• Survival pivots can outgrow passion projects.
• Your qualifications still matter. Keep going.

“Entrepreneurship was not my dream. It was my last resort.”

Subscribe and Follow: Jen Jul

Apple Podcasts

Spotify

RSS Feed

TikTok

Instagram

Buy Me a Coffee

LinkedIn

Substack

Loved this episode?

• Subscribe for the next release.
• Follow Jen on Instagram, TikTok and LinkedIn
• Leave a review so others can discover the show.
• Share this episode with someone navigating a career change abroad.

Until next time, stay inspired and stay Native!

Hosted on RedCircle. See RedCircle.com/privacy for more information.

Between Worlds: An Indigenous Perspective on Living in Alaska, Greenland, and Denmark in 2025

“The world feels louder than ever—politically, socially, and environmentally. But for Indigenous people, these struggles aren’t new. We’ve always lived in the aftermath of collapses that were never ours to begin with.”

In this episode, I share my journey across three lands—Alaska, Greenland, and Denmark—through the lens of identity, colonization, and resistance.

I discuss:

🔹 The urgency of now: Political polarization, the silencing of voices, and the rising power of oligarchies

🔹 Greenland’s fight for independence: How history is being rewritten in real-time and why it matters

🔹 Denmark’s colonial legacy: A country that prides itself on progress while erasing its past

🔹 Living as an Indigenous woman in the Arctic North and beyond.

This is Jen Jul's perspective on what it means to exist between worlds.

Listen now and share this episode with those who need to hear it.

Let’s reclaim our narratives, challenge the myths, and build a future that isn’t written for us—but by us.

Living in Denmark – Navigating the Lessons, Challenges, and Adaptation of this Danish Life

In the first episode of The Jen Jul Podcast, I’m unpacking what it’s like to trade an Alaskan life for Denmark’s endless gray skies and concrete jungles. Spoiler: It’s not all hygge and candles, but it’s definitely been a journey worth sharing.

I dive into the cultural quirks, the awkward (yet hilarious) missteps, and what it’s like raising a “Danglish” family while trying to find my footing in a land that loves its rules—and lakarids (yeah its a thing). From the stark differences in daily life to those unexpected “aha” moments, I’m sharing my wins, fails, and everything in between.

Why Listen?

• Gain a behind-the-scenes look at expat life—minus the sugar coating.
• Learn why cultural adaptation is as messy as it is rewarding.
• Laugh (and maybe cringe) at my attempts to balance Danish norms with Alaskan practicality.
• Take away some wit and wisdom about embracing the chaos of change.

This Danish life isn’t perfect, but it’s perfectly interesting. So grab your coffee, and join me for a real (candid) look at navigating life abroad. 🤙🏽

This is an Introduction to the Jen Jul Podcast. My former podcast, The Naeitf Jen Podcast was rebranded into this podcast because I wanted to go in a different direction. Now, we are diving into what it's really like to live abroad, discussions on tech, and specifically artificial intelligence (AI) because that is what I'm learning, as well as business and real stories. I'm keeping it real with amazing guest interviews, insights, and probably a lot of laughter. I'm sharing my unconventional journey and learning lessons so you don't have to make the same mistakes and just take you along for the ride.

Welcome to the Jen Jul Podcast.

Aviaja Rakel Shamanism 2.0

In this profound and deeply moving episode of the (former) Naetif Jen Podcast, we welcome back Aviaja Rakel, an Inuit shamanic practitioner, a friend, and mentor for an enlightening discussion on Shamanism 2.0. Following our previous conversation in Episode 17, we delve deeper into spirituality, Inuit Shamanism, and healing practices that were there long before colonization. This episode is especially significant as it follows Jen's participation in Aviaja's Shamanism courses in Denmark, both the initial Introduction to Shamanism (in Danish) and the recent Shamanic course (in English). Their discussion is an evolution of their journeys that are intertwined with Shamanism, a deep respect and love for one another, and a heart for ancient teachings, connections, and healing in a modern world.

Topics Discussed:

1. Introduction to Shamanism 2.0:

• Exploring the evolution and deeper aspects of modern shamanism.
• Differences and advancements from traditional practices.

1. Personal Experiences and Insights:

• Jen shares her transformative experiences from attending Aviaja’s shamanic courses.
• Key lessons and sacred teachings were absorbed during the sessions.

1. Spirituality and Healing:

• How shamanic practices contribute to personal and collective healing.
• Techniques and rituals used in Inuit shamanism for spiritual growth.

1. Teachings and Sacred Circles:

• The importance of shamanic circles in fostering community, sisterhood, and shared wisdom.
• Aviaja’s approach to guiding participants through these sacred gatherings.

1. Practical Applications:

• Integrating shamanic teachings into daily life.
• Stories of healing and transformation from Aviaja’s experiences.

Key Takeaways:

• Understanding the depth and significance of modern shamanism.
• The power of shamanic practices in personal development and healing.
• Insights into the unique aspects of Inuit shamanism.
• The role of community and shared practices in spiritual growth.

Keywords: Shamanism, Inuit Shamanism, Spirituality, Healing Practices, Shamanic Circles, Aviaja Rakel, Naetif Jen Podcast, Modern Shamanism, Sacred Teachings, Spiritual Growth, Personal Development, Shamanic Rituals, Shamanic Healing, Transformative Experiences, Sacred Gatherings, Community Healing.

Links and Resources:

• Previous Episode with Aviaja Rakel (Episode 17)
• Aviaja Rakel Instagram