In this episode of The Jen Jul Podcast, I talk with Heide Truong, a California-born martial artist turned Copenhagen-based food entrepreneur and founder of Sunny Life Co., the seed butter company reshaping how we think about simple, nourishing food. Heide’s story is a masterclass in grit, healing, and reinvention.

We talk about her journey from a turbulent childhood to discovering MMA at sixteen as a form of self-protection, and how Brazilian Jiu-Jitsu took her across 36 countries, giving her the confidence and community she never knew she needed. Heide shares what it was like to move to Denmark, earn her Master’s in Food Innovation and Health, and build a business abroad while navigating culture, language, and startup chaos.

We dig into the creation of Sunny Life Co. and why she chose sunflower seed butter as her signature product. We explore the gap she saw in the Danish food market, the science behind her product, and how she built her company from scratch as a one-woman founder with no investors, no cofounder, and no plan to quit… until one day she almost did.

Heide opens up about burnout, the viral video she posted when she thought her business was done, and the moment that changed everything overnight. We talk about honesty in entrepreneurship, living abroad, resilience, and how martial arts shaped the way she approaches business, community, and self-belief.

If you’re interested in entrepreneurship, reinvention, living abroad, Danish culture, wellness, seed butter, or the real grind behind building a business from nothing, this episode will hit deep.

This is a raw, real conversation about courage, identity, and finding your purpose in a place far from home.

You can find Heide: on Instagram, TikTok and her website.

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🤙🏽 Until next time, stay curious and stay connected! 🤙🏽