Money changes the music you can make, and control changes the way you make it. I sit down with Duetti’s Head of Growth, Elliott Bahmoul, to unpack how music creators can sell a slice of their catalogue for upfront cash and pair that capital with genuine marketing muscle. Instead of waiting on a label advance, we explore how creators can fund albums, tours, and studio upgrades while choosing their own collaborators and keeping their options open.

Elliott breaks down why music IP has matured into a credible asset class, how streaming stabilised royalties, and why catalogue deals aren’t just for superstars. We dig into Duetti’s toolkit: building owned playlist networks optimised for Spotify search, running targeted Meta and TikTok ads that convert short-form spikes into streams, and using data to identify which tracks deserve spend. He also shares how genre-aware remixing—think Brazil’s baile funk—can reinvigorate catalogue songs and unlock regional growth that compounds over time.

Beyond funding, we talk brand building and the wider creator economy. With no-strings cash, artists can invest in products, content, and experiences that increase lifetime value per fan, rather than chasing short-lived playlist highs. We also look ahead: planning for AI voice models, derivative works, and long-term rights, so today’s choices support tomorrow’s autonomy. If you’re weighing a publishing deal, eyeing independence, or simply need a smarter way to finance your next move, this conversation offers clear, practical paths forward.

If this helped you think differently about music funding and growth, subscribe, share the episode with a fellow artist, and leave a quick review to support the show.

https://www.duetti.co

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Great music doesn’t have to start from scratch every time. We sat down with Ryan Dickinson, Creative Director at made by ikigai, to unpack how he creates brand-defining music for Adidas, Nike, Samsung, and beyond—without losing the human spark that makes a piece unforgettable. Ryan’s approach starts with clarity: deep questioning, grabbing storyboards, and, when possible, a quick call to surface what clients actually mean. Then he puts sound to picture early. By cutting rough edits that hit narrative beats, he replaces guesswork with evidence and turns subjective taste into a shared decision.

The heart of his system is a modern, composer-led production model. Instead of vanishing into playlist rabbit holes, Ryan works from a curated in-house music catalogue sourced from top composers worldwide. If a track fits, he adapts it. If it inspires, he briefs the same composer for a targeted custom version. That flexibility is a lifeline when more options are needed, timelines shrink, and teams still need music that feels intentional. It also keeps deals simple and fair: evenly splitting the licence fee with composers, recognising that half the value is the art and half is placing it where it belongs.

We also dig into AI—where it helps and where it falls flat. Ryan treats AI like a drum machine preset or a sample pack: useful for seeds, never the song. Taste, restraint, and curation remain the difference between generic and great. His next chapter focuses on giving the catalog its own brand and building tech that speeds up search and auditioning without diluting human craft. If you care about sonic identity, creative process, and fair outcomes for composers, this conversation offers practical ideas you can use today.

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https://www.madebyikigai.com

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A single headline sent me down a rabbit hole: Napster, the name that once shook the music world, is now pausing streaming to chase AI companions and immersive experiences. We unpack what that actually means, tracing the arc from MP3 file sharing and courtroom showdowns to corporate hand‑offs, VR concerts, blockchain detours, and a bold new pitch about social music.

We start with the 1999 shockwave that rewired discovery overnight and explore why the industry struggled to catch up. From the lawsuits that ended the original service to the lost decade before streaming stabilised payouts, we map the behaviour shifts that shaped listeners, creators, and labels. Then we walk through the brand’s winding ownership path—Roxio, Best Buy, Rhapsody, Melody VR, Algorand, and Infinite Reality—and ask a simple question: does brand equity still matter if the product doesn’t clearly help artists and fans?

From there, we get practical. What would make AI taste companions genuinely useful? How could interactive playlists and spatial concerts create real value rather than add noise? We compare promises with what other music and Createch founders are building, probe big funding claims, and outline the metrics that matter for creators: data ownership, fair payouts, superfans, and conversion to paid experiences. The conversation lands on a clear takeaway—technology only matters when it moves money, meaning, or community.

If you care about music business strategy, artist monetisation, and where streaming goes next, this one’s for you. Subscribe, share with a friend who loves music tech, and tell us: revolution ahead or just a rerun of old hype?

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