This episode is a Q & A session where I take questions from listeners and provide answers. A range of topics are covered and explored.

Tension sits at the heart of modern music careers: protect your rights, move faster, and still make work that feels like you. We take that knot apart with practical guidance on AI, publishing, growth, and the day-to-day moves that actually change your trajectory.

First, we separate AI’s ethics from its utility. Training models on copyrighted catalogues without consent or payment is unacceptable, but opt-in, time-saving tools can remove drudge work and speed up mixes, edits, and idea generation. The difference is compensation, consent, and control. From there, we dive into whether songwriters really need publishers. If your goals include cuts, writing camps, sync, and rigorous global collection, the right publisher accelerates everything. If not, smart self-admin plus your PRO might be enough. We also unpack distributor “publishing collection,” outlining when that extra 20 percent is worth delegating and when to keep it in-house.

Growth strategy gets concrete. Bands win when streams and ticket sales rise together—that’s what agents call a catch. We share simple steps to turn online traction into rooms that move: gig swaps to test markets, live video that proves demand, and ads guided by real audience data. On playlists, we point to credible platforms with strong curator standards, so your spend behaves like targeted PR rather than wishful thinking. If you’re stepping into management, start with an IP audit to lock splits and performance clearances, then map a clear 12-month plan to clarify costs, cadence, and the team you’ll need. Writers and producers get a session blueprint too: ask goals, prep references, bring tailored sketches, and start strong.

We close with a frictionless EPK checklist: three bio lengths, high-res images, quotes, music files as well as links, live footage, achievements, future plans, and clean contact info—hosted in a well-organised, instantly accessible folder. Across every topic runs the same theme: clarity. Know your rights, your aims, and your next small move, and momentum starts to compound.

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The dream is the music. The longevity is the paperwork. We dig into the real steps that turn a tight-knit band into a professional, protected business without draining the joy that brought you together. From first royalty registrations to company formation, we walk through the decisions that keep friendships intact and revenue flowing when momentum arrives.

We start where money actually tracks you: collection societies. Learn how to register with your local PRO for songwriting royalties and with neighbouring rights organisations to capture income from recordings played in public. Then we move to your identity. A band name is a brand, so we outline practical ways to check for conflicts on DSPs and file an official trademark with the right government office, avoiding scams and needless fees.

Contracts don’t kill the vibe; they protect it. We unpack interband agreements in plain English: who owns the name and artwork, how master rights are split, and how song splits are decided with clear split sheets. We get specific about recoupment, band bank accounts, spending categories, and voting systems that resolve deadlocks. Lineup changes happen, so we plan for exits, additions, and the difficult what-ifs, making sure rights and income remain transparent.

Finally, we compare legal structures that actually suit bands: limited company, partnership, and LLP. You’ll hear the trade-offs on liability, tax, flexibility and member changes, plus when to stay self-employed versus incorporating. The goal is simple: keep the bond, reduce the friction, and prepare for success before it knocks. If this conversation helps you avoid a fight, a fee, or a missed cheque, it’s worth it. Enjoy the episode, and if it resonates, subscribe, share it with your bandmates, and leave a quick review so we can help more creators build sustainable careers.

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What if you could stop guessing your audience and start growing it with proof? I sit down with Waylon Barnes—entrepreneur, musician, and CEO of C2 Management—to map out how modern artists turn attention into a real business. We dig into the mechanics of audience discovery using data and social listening, why so many campaigns miss the mark when they rely on hunches, and the practical steps that make every pound work harder.

Waylon pulls back the curtain on a quiet industry shift: labels increasingly outsource marketing to specialised teams, which means independent artists can access the same playbooks without giving up control. We explore how to structure your strategy so the music sparks attention while the business around the music pays the bills—think sync deals, brand partnerships, merch, touring, and appearances. You’ll hear how streaming acts as public proof rather than a paycheck, why platform virality matters but shouldn’t be your home base, and what it takes to build an ecosystem you actually own.

We also tackle the streaming payout problem and the reforms that would move artists closer to a living wage. To ground it all, Waylon shares three principles for newcomers that cut through paralysis: don’t overthink, don’t fear mistakes, and take yourself seriously. If you’ve been wondering how to choose a single, when to invest in marketing, or how to keep control while scaling your team, this conversation offers a candid blueprint for sustainable growth.

If you enjoyed this conversation, follow the show, leave a rating or review, and share it with a music creator who needs a strategic nudge forward.

https://ctwomanagement.com

https://www.instagram.com/c2mgmt/

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www.jonnyamos.com
https://themusicbusinessbuddy.buzzsprout.com

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https://www.instagram.com/jonny_amos/

Email
jonnyamos@me.com