Money changes the music you can make, and control changes the way you make it. I sit down with Duetti’s Head of Growth, Elliott Bahmoul, to unpack how music creators can sell a slice of their catalogue for upfront cash and pair that capital with genuine marketing muscle. Instead of waiting on a label advance, we explore how creators can fund albums, tours, and studio upgrades while choosing their own collaborators and keeping their options open.

Elliott breaks down why music IP has matured into a credible asset class, how streaming stabilised royalties, and why catalogue deals aren’t just for superstars. We dig into Duetti’s toolkit: building owned playlist networks optimised for Spotify search, running targeted Meta and TikTok ads that convert short-form spikes into streams, and using data to identify which tracks deserve spend. He also shares how genre-aware remixing—think Brazil’s baile funk—can reinvigorate catalogue songs and unlock regional growth that compounds over time.

Beyond funding, we talk brand building and the wider creator economy. With no-strings cash, artists can invest in products, content, and experiences that increase lifetime value per fan, rather than chasing short-lived playlist highs. We also look ahead: planning for AI voice models, derivative works, and long-term rights, so today’s choices support tomorrow’s autonomy. If you’re weighing a publishing deal, eyeing independence, or simply need a smarter way to finance your next move, this conversation offers clear, practical paths forward.

If this helped you think differently about music funding and growth, subscribe, share the episode with a fellow artist, and leave a quick review to support the show.

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