• Scaling Isn’t the Problem... Disconnection Is
    Nov 3 2025

    Drowning in strategy and starving for connection?

    In this raw and powerful solo episode, George shares the behind-the-scenes takeaways from facilitating an intimate four-day retreat with 25 entrepreneurs in the heart of Montana.

    This isn’t a recap — it’s a call to arms for every entrepreneur who’s feeling stuck, overcomplicated, or emotionally disconnected from the business they built.

    From realigning your identity to building customer journeys that feel like love letters — George breaks down the truths, breakthroughs, and mindset shifts that will help you scale without losing your soul.

    What You’ll Learn in This Episode:

    • Why clarity requires movement (not more thinking)
    • How to scale without burning out your soul
    • The power of community for exponential growth
    • Why being human is your strongest business asset
    • The real difference between strategy and connection
    • How to differentiate yourself in an AI-driven world
    • What most people get wrong about customer journey
    • The simple but profound mindset shift that changes everything

    Key Takeaways:
    ✔️Clarity comes from motion, not perfection.
    ✔️You can’t out-strategize disconnection.
    ✔️Authenticity is your most profitable strategy.
    ✔️Customer journey isn’t a funnel — it’s a relationship.
    ✔️Your business isn’t broken — you’re just building it alone.
    ✔️You can go fast alone, but farther together.
    ✔️The world doesn’t need more content. It needs more you.
    ✔️AI can’t replace connection. Make that your moat.

    Timestamps & Highlights:
    [00:00] – Opening reflection: You can go fast alone, but farther together
    [01:45] – Behind-the-scenes: 4 days, 25 entrepreneurs, infinite breakthroughs
    [04:12] – The “Player, Playbook, Play” framework for growth
    [06:28] – Authenticity isn’t optional — it’s your advantage
    [08:52] – Clarity comes from motion, not overthinking
    [11:40] – Building your business around what makes you different
    [14:05] – The most powerful leadership shift George witnessed
    [16:00] – Customer journey as your strongest retention tool
    [18:20] – How AI forces us to become more human (not less)
    [21:10] – Leading from connection, not control
    [24:30] – Final challenge: Are you building with others?

    Your Challenge This Week:
    DM George on Instagram @itsgeorgebryant with the word “RETREAT” if you want to attend the next event — or just want to be part of the conversation.

    Which part of this episode hit hardest? Let George know in a voice memo or tag him in your story.

    Want to build a business that feels as good as it scales?
    Apply for 1:1 coaching, attend a live retreat, or join The Alliance — where Relationships Beat Algorithms™.

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    26 mins
  • Leadership Isn’t a Title... It’s a Daily Decision with Donald Thompson
    Oct 31 2025

    You don’t rise to the level of your goals — you rise to the level of your standards.

    In today’s world of overnight hacks and fast results, Donald Thompson stands out as a voice of substance. In this episode, George sits down with Donald — a CEO, author, and inclusive leadership expert — to talk about building trust, holding high standards, and making decisions that create real, long-term impact.

    This isn’t a conversation about hype — it’s a masterclass in integrity. Whether you’re leading a company, a team, or just trying to lead yourself through the chaos of entrepreneurship, Donald brings grounded wisdom, contagious optimism, and hard-won frameworks that will reset how you think about success.

    What You’ll Learn in This Episode:

    • Why leadership is a choice, not a title
    • The difference between high trust and high control cultures
    • How to set and keep high standards — without micromanaging
    • What inclusive leadership really means in today’s world
    • How to build a team that grows with you, not just under you
    • The 5 legacy questions every leader should be asking

    Key Takeaways:
    ✔️Excellence doesn’t come from pressure — it comes from alignment.
    ✔️You don’t attract high-level people with low-level standards.
    ✔️Being liked is not the same as being respected.
    ✔️Diversity of thought is your company’s secret weapon.
    ✔️Leadership is about making people feel seen — and safe.
    ✔️If your people don’t trust you, your strategy doesn’t matter.
    ✔️Legacy is built in your daily decisions.

    Timestamps & Highlights:
    [03:10] – Donald’s intro: how he became a student of leadership
    [06:42] – The core values that shape Donald’s leadership lens
    [10:45] – High standards vs. perfectionism in team building
    [15:55] – The trust-performance connection in leadership
    [22:02] – What inclusive leadership really looks like
    [28:40] – How to lead across differences without fear
    [35:18] – Why clarity beats charisma in communication
    [41:25] – Donald’s perspective on team alignment and accountability
    [47:10] – The 5 legacy questions all leaders must ask
    [52:15] – How Donald stays grounded in his mission
    [59:30] – When it’s time to evolve or fire a client
    [1:05:22] – Final thoughts from Donald on courage, clarity, and growth

    Connect with Donald Thompson:

    • Website: donaldthompson.com
    • Book: Underestimated: A CEO’s Unlikely Path to Success
    • LinkedIn: Donald Thompson
    • Podcast: High Octane Leadership
    • Youtube: Donald Thompson

    Your Challenge This Week:
    Which leadership standard are YOU recommitting to this week?

    • Screenshot this episode and tag @itsgeorgebryant and @donaldthompson_jr, or DM George with your favorite quote from the episode.

    Want to simplify your business so it scales with ease and alignment?

    • Join The Alliance – The Relationship Beats Algorithms™ community
    • Apply for 1:1 Coaching – Strategy that serves your soul and your systems
    • Live Events – Get in the room where deep clarity happens: mindofgeorge.com/event
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    1 hr and 12 mins
  • Subtract to Scale - Why less is the new more
    Oct 27 2025

    You’re not stuck because of a missing strategy.
    You’re stuck because of too much noise.

    In this powerful solo episode, George Bryant flips the traditional idea of scaling on its head. While the world screams “add more,” George invites you to subtract—strategically, unapologetically, and with precision. If your business feels bloated, chaotic, or just off, this episode delivers the clarity you’ve been craving.

    Through real-world examples and his personal framework, George reveals how subtraction—not addition—is the actual key to sustainable growth, peace, and clarity. It’s not about more tools or tactics. It’s about removing the distractions that block your momentum.

    What You’ll Learn in This Episode:

    • Why most businesses are overwhelmed (and how to fix it fast)
    • The 3 core buckets where subtraction unlocks scale
    • The “More Trap” — and how to break free from it
    • 4 journal prompts that will change how you run your business
    • Why simplicity outperforms every tactic, every time
    • How to realign with your vision and create sustainable results

    Key Takeaways:
    ✔️Simplicity creates clarity. Clarity creates results.
    ✔️You can’t scale what’s overbuilt—or what you resent.
    ✔️More strategy won’t save you if you’re drowning in noise.
    ✔️The most powerful CEOs subtract before they add.
    ✔️If it’s not aligned, it’s a liability—no matter how long you’ve done it.
    ✔️Subtracting isn’t quitting. It’s leading.

    Timestamps & Highlights:
    [00:00] – Why subtraction, not addition, is your next business move
    [04:01] – The “More Trap” and how complexity is killing your clarity
    [08:30] – When simplicity becomes the secret weapon
    [12:10] – The 3 core buckets to subtract from: Operations, Offers, Identity
    [18:45] – Subtracting outdated roles, beliefs, and expectations
    [21:40] – The 4 powerful questions to audit what’s not working
    [28:00] – One thing to subtract this week (your challenge)
    [32:15] – Final reflections + how to fall in love with subtracting

    Your Challenge This Week:
    Feeling overwhelmed or stuck in your business?

    • DM George on Instagram @itsgeorgebryant with the word “SUBTRACT”
    • Tell him what you’re letting go of this week—and how it feels.

    Let’s build your business from peace, not pressure.
    Want to simplify your business so it scales with ease and alignment?

    • Join The Alliance – The Relationship Beats Algorithms™ community
    • Apply for 1:1 Coaching – Strategy that serves your soul and your systems
    • Live Events – Get in the room where deep clarity happens: mindofgeorge.com/event
    Show More Show Less
    34 mins
  • Stop Trying to Be Impressive. Start Being Impactful with Robin Colucci
    Oct 24 2025

    You don’t need to write a book.

    But if there’s one you can’t not write — that’s the one the world needs.

    In this episode, George sits down with Robin Colucci, a premier book-writing coach who’s helped thought leaders, CEOs, astronauts, and Nobel laureates turn their ideas into industry-shifting books. But this conversation isn’t about hitting the bestseller list — it’s about the inner book: the one that’s been simmering inside you, waiting to come out.

    Whether you dream of publishing or have no desire to write a book at all, this episode will change how you think about clarity, courage, and contribution. It’s not about writing a book — it’s about becoming the version of you who could.

    What You’ll Learn in This Episode:

    • The #1 mindset block keeping experts from starting their book
    • Why trauma and nervous system dysregulation prevent creative clarity
    • How to structure your message into a book-worthy idea
    • The difference between “being a writer” and “having something to say”
    • The truth about ghostwriting, co-authoring, and publishing paths
    • How to use writing to process identity and shift your business

    Key Takeaways:
    ✔️Books don’t start with strategy — they start with honesty.
    ✔️You can’t write from a dysregulated nervous system.
    ✔️You don’t need to be a writer — you need to be willing.
    ✔️Writing isn’t just output — it’s integration.
    ✔️You don’t find clarity by thinking — you find it by expressing.
    ✔️Your lived experience is more valuable than your perfect prose.
    ✔️The book is never the goal — who you become writing it is.

    Timestamps & Highlights:
    [00:00] – George introduces Robin Colucci and the power of the written word
    [04:22] – How Robin helps people go from idea to published impact
    [09:18] – What makes someone ready to write a book?
    [13:40] – Perfectionism, trauma, and why most books never get written
    [20:45] – How to begin when you have too much to say
    [26:34] – Structuring a book: Robin’s method vs. messy mind dumps
    [32:00] – The surprising role of your nervous system in creative work
    [37:12] – Robin’s story: why she walked away from her business (and came back stronger)
    [44:30] – Publishing realities: ghostwriters, co-authors, and visibility traps
    [50:18] – What writing really teaches us about ourselves
    [56:22] – Book as identity shift: who you become is the real reward
    [1:02:00] – Final reflections + where to connect with Robin

    Connect with Robin Colucci:

    • Website
    • Instagram: @worldchangingbooks
    • Facebook: World Changing Books

    Your Challenge This Week:
    What message won’t leave you alone?

    • Screenshot this episode, tag @itsgeorgebryant and @worldchangingbooks, and share what your book (or message) might be.

    Let’s rebuild your business from the inside out:

    • Join The Alliance – The Relationship Beats Algorithms™ community
    • Apply for 1:1 Coaching – Strategy that serves your soul and your systems
    • Live Events – Get in the room where deep clarity happens: mindofgeorge.com/event
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    1 hr and 6 mins
  • The Perfectionism Trap
    Oct 20 2025
    You think you’re being responsible. Strategic. High-performing.But what if the very thing you’re calling “productive”… is actually self-rejection in disguise?If you’ve ever replayed a decision 47 times, over-edited a post, or delayed a launch “until it’s perfect” — this episode will hit home. In this raw and transformational solo, George Bryant breaks down the insidious trap of perfectionism, how it’s stealing your peace, your profit, and your power — and exactly how to break free.What You’ll Learn in This Episode:The real identity of perfectionism (hint: it’s not about productivity)10 signs you’re stuck in the perfectionism trap (and may not know it)6 places perfectionism originates — and how to heal them10 powerful tools to rewire your brain for action, not paralysisWhy perfectionism costs you money, impact, relationships — and peaceHow to rebuild your progress muscle (and ditch the “perfect” prison) Key Takeaways:✔️Perfectionism is not a standard — it’s a fear.✔️Productivity isn’t about doing it all — it’s about doing what matters, imperfectly.✔️Awareness creates choice. Once you see where it started, you can rewrite it.✔️Progress beats perfect. Always.✔️Your worth isn’t in flawless execution — it’s in consistent, courageous action.✔️Perfectionism is a form of self-sabotage. And it’s costing you more than you realize.✔️Rewiring starts with honesty — and a little help from your support network. Timestamps & Highlights:[0:00] – Perfectionism is self-rejection in disguise[3:56] – The perfectionism trap (and why it’s so sneaky)[6:45] – 10 signs you’re stuck in perfectionism (micromanaging, overthinking, burnout & more)[21:38] – Where perfectionism really comes from (childhood, culture, trauma, and identity)[33:10] – The 10 tools to overcome it: how to shift into action, progress, and freedom[44:30] – Why peace comes from progress, not perfection[47:30] – Free journal prompts + invitation to share this episode Your Challenge This Week:Ready to break the perfectionism trap?Share this episode with a fellow entrepreneur or friend stuck in the cycleGet the free journal prompts in the show notesDM George on Instagram @itsgeorgebryant and say: “I’m done with perfectionism. Help me stay accountable.”Bonus: Free Journal PromptsJournaling Prompts to Break Free from Perfectionism1. Know Where It Came From - “You can’t heal what you won’t face.”What early experiences shaped how I define success or self-worth?Where in my childhood or past did I learn that being perfect was necessary for love, safety, or approval?2. Embrace Imperfection as Part of Growth - “Mistakes are not detours — they’re data.”When have I grown the most from something that didn’t go as planned?What would change in my business if I saw imperfection as progress?3. Set Realistic Standards - “Perfection is not the goal. Progress is.”Where am I holding myself to impossible or unsustainable expectations?What does ‘good enough to launch’ actually look like in this season?4. Prioritize Action Over Perfection - “Waiting for perfect is just a form of hiding.”What decision or project am I avoiding by telling myself ‘it’s not ready yet’?What’s the smallest action I could take today that moves it forward?5. Delegate with Trust, Not Control - “Trying to do everything yourself is a fast track to burnout.”Where in my business am I still trying to control outcomes because I don’t trust others?What task could I delegate this week that would give me breathing room?6. Challenge Self-Criticism - “Your inner critic is not the truth — it’s just a habit.”What are some common phrases I say to myself when I feel behind, messy, or ‘not enough’?What would I say to a close friend in that same situation — and how can I say that to myself now?7. Recognize the Cost of Perfectionism - “If perfection is your standard, joy will always be out of reach.”What has chasing perfection actually cost me in energy, time, or peace?What could I gain — emotionally, financially, relationally — if I let perfectionism go?8. Celebrate Progress - “Success is made of stacked micro-wins.”What wins (big or small) have I skipped over this week without celebrating?What would it feel like to pause and fully receive them?9. Use Feedback as Fuel - “Feedback is a mirror, not a verdict.”What recent feedback triggered me — and why?If I separate ego from evaluation, what useful insight does this feedback hold?10. Create a Support System - “You weren’t meant to do this alone.”Who are 1–3 people I trust to hold me accountable and remind me of my worth when I forget?How can I intentionally ask for their support, feedback, or truth this week?Let’s rebuild your business from the inside out:Join The Alliance – The Relationship Beats Algorithms™ communityApply for 1:1 Coaching – Strategy that serves your soul and ...
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    48 mins
  • Play Long Game Moves in a Short-Term World with Mitch Barham
    Oct 17 2025
    If your self-worth is tangled up in your success… this episode might change your life.In one of the most honest and emotionally resonant episodes to date, George sits down with Mitch Barham — entrepreneur, brand builder, and creative visionary — to unpack the real cost of tying your identity to your output. Together, they explore how childhood wounds, cultural conditioning, and internalized pressure create a never-ending loop of hustle, burnout, and self-sabotage — even at the highest levels of success.If you’ve ever achieved something big and still felt empty… If you’ve chased significance through doing… If your business feels like a mirror you can’t escape — this conversation will meet you right where you are.What You’ll Learn in This Episode:The hidden trauma patterns driving overachievementHow tying your worth to your business sabotages your sustainabilityThe difference between validation and visibilityWhy creative clarity often follows emotional collapseHow to rebuild identity from the inside outThe role of spiritual and somatic work in long-term growth Key Takeaways:✔️Achievement is survival with applause.✔️You can’t scale peace if your identity depends on performance.✔️Being seen isn’t the same as being loved.✔️Burnout is what happens when the body can no longer lie for you.✔️Spirituality without integration is just avoidance in a prettier outfit.✔️Unprocessed trauma will turn your business into a mirror.✔️Your worth isn’t up for negotiation — your business model is. Timestamps & Highlights[00:00] – Introduction: chasing success vs. finding self[04:35] – Mitch’s early drive: validation through overperformance[10:50] – How childhood wounds shape high achievers[16:38] – Burnout and collapse: when achievement turns into emptiness[22:14] – Visibility vs. validation — and how social media confuses both[29:02] – What healing looked like: therapy, mentors, and coming undone[35:48] – Building a business that doesn’t hijack your identity[42:15] – The role of nervous system work in leadership[48:23] – “Your body always tells the truth” — somatic cues and burnout[54:10] – George and Mitch on spiritual bypassing in entrepreneurship[1:01:22] – How to hold duality: growth and grief, expansion and rest[1:09:30] – Mitch’s current practices for alignment and peaceJournaling Prompts to Break Free from Perfectionism1. Know Where It Came From - “You can’t heal what you won’t face.”What early experiences shaped how I define success or self-worth?Where in my childhood or past did I learn that being perfect was necessary for love, safety, or approval?2. Embrace Imperfection as Part of Growth - “Mistakes are not detours — they’re data.”When have I grown the most from something that didn’t go as planned?What would change in my business if I saw imperfection as progress?3. Set Realistic Standards - “Perfection is not the goal. Progress is.”Where am I holding myself to impossible or unsustainable expectations?What does ‘good enough to launch’ actually look like in this season?4. Prioritize Action Over Perfection - “Waiting for perfect is just a form of hiding.”What decision or project am I avoiding by telling myself ‘it’s not ready yet’?What’s the smallest action I could take today that moves it forward?5. Delegate with Trust, Not Control - “Trying to do everything yourself is a fast track to burnout.”Where in my business am I still trying to control outcomes because I don’t trust others?What task could I delegate this week that would give me breathing room?6. Challenge Self-Criticism - “Your inner critic is not the truth — it’s just a habit.”What are some common phrases I say to myself when I feel behind, messy, or ‘not enough’?What would I say to a close friend in that same situation — and how can I say that to myself now?7. Recognize the Cost of Perfectionism - “If perfection is your standard, joy will always be out of reach.”What has chasing perfection actually cost me in energy, time, or peace?What could I gain — emotionally, financially, relationally — if I let perfectionism go?8. Celebrate Progress - “Success is made of stacked micro-wins.”What wins (big or small) have I skipped over this week without celebrating?What would it feel like to pause and fully receive them?9. Use Feedback as Fuel - “Feedback is a mirror, not a verdict.”What recent feedback triggered me — and why?If I separate ego from evaluation, what useful insight does this feedback hold?10. Create a Support System - “You weren’t meant to do this alone.”Who are 1–3 people I trust to hold me accountable and remind me of my worth when I forget?How can I intentionally ask for their support, feedback, or truth this week?Connect with Mitch Barham:AgencyInstagram: @beardpreneurBrand & Strategy Consulting: Work With MitchYoutube: https://www.youtube.com/@beardpreneur Your ...
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    1 hr and 18 mins
  • The Fall Reset Every Entrepreneur Needs
    Oct 13 2025

    What if you’ve been misusing the most productive season of the year… your entire life?

    Fall isn’t just a cozy vibe or a countdown to pumpkin spice. It’s biologically proven to be your peak productivity window, and if you don’t pause now, you might miss the magic entirely. In this solo episode, George Bryant shares a powerful 6-step framework to realign your structure, reset your goals, and leverage the natural rhythm of fall to finish the year strong… without burnout, overwhelm, or regret.

    Whether you’re a solopreneur or leading a team, this episode is a masterclass in using structure as a tool for freedom and consistency as a weapon for growth. You’ll walk away with a clear action plan, a mindset reset, and real tools to close the year in alignment — not chaos.

    What You’ll Learn in This Episode:

    • Why fall is your most productive season — scientifically.
    • How to reset your business structure post-summer.
    • The 6-step framework to audit your time, roles, and goals.
    • Why consistency beats intensity — every time.
    • How to reduce distractions and maintain long-term momentum.
    • The hidden power of psychological safety for you and your team.

    Key Takeaways:
    ✔️Fall is biologically optimal for clarity and deep focus — use it to your advantage.
    ✔️Structure rebuilds freedom. You need it more than you resist it.
    ✔️Auditing your calendar and realigning goals quarterly creates sustainable growth.
    ✔️Role clarity helps solo founders and teams move the needle with intention.
    ✔️Distractions = sabotage. Removing them is your responsibility.
    ✔️Consistency over intensity is the long-game strategy that wins.
    ✔️Psychological safety isn’t fluffy — it’s fuel for sustainable success.

    Timestamps & Highlights:
    [0:00] – Why Fall is Your Most Productive Season
    [3:51] – Energy Shifts: When Ambition Matches Focus
    [6:00] – Why Summer Disrupts Structure (and How Fall Resets It)
    [10:10] – Step 1: Rebuild Structure After Chaos
    [17:45] – Step 2: Reestablish Shared or Solo Goals
    [23:05] – Step 3: Clarify Roles (Even as a Solopreneur)
    [28:55] – Step 4: Reduce Distractions + Deep Work Tips
    [35:30] – Step 5: Create Psychological Safety
    [39:10] – Step 6: Help Your Productivity Go the Distance
    [41:00] – Final Challenge: What’s the ONE Thing You’ll Do Today?

    Your Challenge This Week:
    Loved this episode? Don’t just listen — implement it.

    • Screenshot your favorite takeaway and tag @itsgeorgebryant on Instagram. Let us know how you’re resetting your structure and preparing to end the year STRONG.

    Only a Few Spots Left!
    Join George LIVE in Montana this October for a powerful 3-day immersion.

    This is your chance to reset your structure, redefine your player (YOU), and dial in your marketing playbook with George himself.

    • Hands-on strategy
    • Clarity on customer journeys
    • Real-time implementation

    Reserve your seat now here

    Join The Alliance – The Relationship Beats Algorithms™ community

    Apply for 1:1 Coaching – High-performance support without self-sacrifice

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    42 mins
  • Stop Performing. Start Following with Beth Jones
    Oct 10 2025

    You weren’t born to hold it all. You were born to hold what matters.

    In this raw and refreshingly honest conversation, George sits down with speaker, coach, and boundaries expert Beth Jones to explore the pressure-cooker reality of modern leadership, especially for women who’ve been taught to carry everyone and everything. Together, they unpack the sneaky ways burnout shows up in high performers, the emotional cost of people-pleasing, and how to lead with integrity without abandoning yourself in the process.

    This isn’t just about saying “no.” It’s about remembering who you are when the world demands more than you can give.

    If you’ve ever felt exhausted by expectations, stretched by your own ambition, or unsure where you end and everyone else begins — this episode is your permission slip to breathe.

    What You’ll Learn in This Episode:

    • How to tell the difference between capacity and obligation
    • Why high performers are especially prone to burnout
    • The invisible cost of people-pleasing
    • Why boundaries aren’t walls — they’re invitations to deeper connection
    • The difference between support and saviorism
    • How spiritual practice can anchor your leadership

    Key Takeaways:
    ✔️The boundary isn’t to keep others out — it’s to keep you in.
    ✔️Over-functioning is not leadership. It’s fear in disguise.
    ✔️Rest is not something you earn — it’s something you’re worthy of.
    ✔️If your love costs you your peace, it’s not love — it’s self-abandonment.
    ✔️You don’t need to prove your worth through exhaustion.
    ✔️Your spiritual alignment is your leadership strategy.
    ✔️Holding space doesn’t mean holding everything.

    Timestamps & Highlights
    [00:00] – Introduction: leadership without losing your center
    [03:30] – Beth’s story: burnout, breakdown, and breakthrough
    [09:15] – Why women leaders are burning out in silence
    [15:42] – The trap of being the “emotional rock” for everyone
    [21:18] – What boundaries really are (and what they’re not)
    [27:00] – High performers and hidden people-pleasing
    [32:46] – The addiction to being needed
    [38:14] – How to lead without carrying everything
    [44:02] – Spiritual practices that restore your energy
    [49:55] – Rest as resistance (and productivity detox)
    [55:35] – How to reclaim your voice and capacity
    [1:00:40] – The difference between holding space and self-abandonment
    [1:05:18] – Final thoughts from Beth + how to work with her

    Connect with Beth Jones:
    Website: https://empoweredsurvivors.com/
    Instagram: @bethjoneshealingmentor
    Podcast: Let's HEAL! Podcast
    Work With Beth

    Your Challenge This Week:
    What boundary have you been afraid to set?

    • Screenshot this episode, tag @itsgeorgebryant and @bethjoneshealingmentor with your takeaway — or DM George what landed the deepest.

    Ready to build a business (and life) that supports your nervous system and your soul? Start here:

    1. Join The Alliance – The Relationship Beats Algorithms™ community
    2. Apply for 1:1 Coaching – High-performance support without self-sacrifice
    3. Live Events – Get in the room where clarity, healing, and strategy converge: mindofgeorge.com/event
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    1 hr and 9 mins