Paul and Warren dive into Christmas this week, discussing whether the Christmas season is actually the greatest brand ever? And has Amazon just changed the Christmas number one after its deal with Kylie? Meanwhile Paul debates that Snickers has nailed its position as the ideal treat.

Paul talks about his trip to the Effie Awards in Belgium, while we debate whether the pulled McDonald’s ad in the Netherlands was down to AI or just off brand, and are Loop ear plugs going to take off in 2026?

Paul and Warren discuss the FIFA World Cup draw and whether the ceremony was a step too far, why the Save the Children advert might just be the best Christmas ad this season and whether there is a gap in the market for brand positioning.

Paul and Warren sit down in their sheds to discuss sa crucial moment for AI and marketing, the power of Specsavers’ add and how to maintain consistency, and whether the Great British pint of beer could do with a rebrand.