Effie Awards, the McDonald’s AI ad and Loop ear plugs | The Marketing Shed EP3 cover art

Effie Awards, the McDonald’s AI ad and Loop ear plugs | The Marketing Shed EP3

Effie Awards, the McDonald’s AI ad and Loop ear plugs | The Marketing Shed EP3

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Paul talks about his trip to the Effie Awards in Belgium, while we debate whether the pulled McDonald’s ad in the Netherlands was down to AI or just off brand, and are Loop ear plugs going to take off in 2026?

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.