Episodes

  • How To Build A Winning Marketing Playbook with Kyle Coleman, Global VP of Marketing at ClickUp | Ep. 329

    How To Build A Winning Marketing Playbook with Kyle Coleman, Global VP of Marketing at ClickUp | Ep. 329
    Jun 27 2025
    What does it take to create $100 million in incremental pipeline in a single year? Kyle Coleman, Global VP of Marketing at ClickUp, unpacks his mission to help the company reach $1B in ARR and why “normal f***ing sucks” might be the best company value he’s ever worked under. From his start as an SDR to becoming a two-time CMO, Kyle shares lessons on category design, uniting sales and marketing, and creating demand in a saturated AI-hyped world. Plus, what’s ClickUp’s “No Lead Left Behind” initiative all about? Kyle breaks it down, along with how to productize a horizontal platform, why brand awareness makes or breaks regional sales success, and how to build strategic messaging that resonates. Whether you’re scaling a PLG motion or trying to land 7-figure enterprise deals, this is the episode for you. ActiveCampaign⁠⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Kyle: LinkedIn: https://www.linkedin.com/in/kyletcoleman/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    45 mins
  • Go-to-Market Plays #12: How to Price Your Product

    Go-to-Market Plays #12: How to Price Your Product
    Jun 25 2025
    Price is a form of psychology all on its own…but how do you determine how much your product should cost? You know how some brands will base product price off of what their competitors are doing? Or how some just throw a price out there? Tamara has a hot take: neither of these are good strategies. So, Daniel brings up some points: validation and pressure testing. Plus, Tamara shares the  Van Westendorp Pricing Test, a framework she insists is perfect for Marketers. Basically, it takes customer acceptance and perception into account. How much is their willingness to pay when researching your product? What type of value does your product offer them? ActiveCampaign⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    13 mins
  • AI Tips, Tricks, and Tactics | Bathroom Break #61 🚽

    AI Tips, Tricks, and Tactics | Bathroom Break #61 🚽
    Jun 23 2025
    It’s no secret that AI is super helpful. But how do Daniel and Jay use it? It’s more than just about asking ChatGPT questions or telling it to summarize blocks of text. In Daniel’s case, he uses it to repurpose podcast transcripts into multiple forms of content. (Work smarter, not harder, besties.) It’s a great way to experiment with different formats and tones depending on who your audience is. Jay mentions you can even use it to optimize your website. What’s the difference between engine optimization and SEO? How do you get your website to pop up the way you want it to? He breaks it down…and even says it’s the #1 thing to focus on. Plus, what do they think of Love Island’s format? Like AI, it can be A LOT. This short ‘n sweet Bathroom Break is all about using AI to your advantage. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    12 mins
  • How to Build a Thriving Community with David Spinks | 224

    How to Build a Thriving Community with David Spinks | 224
    Jun 20 2025
    What are the key qualities of a successful community, and how can businesses effectively build and nurture them? In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand. How can in-person experiences complement online interactions? David shares his thoughts on the significance of online and offline engagement and explains the different types of communities that are vital to your brand game plan. And later, he and Daniel explore how focusing on joy and genuine connection when building a community is more valuable than any metric measurement. Follow David: Website: ⁠https://davidspinks.com⁠ LinkedIn: ⁠https://www.linkedin.com/in/davidspinks/ Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠
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    35 mins
  • Go-to-Market Plays #11: 3 Marketing Psychology Plays That Actually Work

    Go-to-Market Plays #11: 3 Marketing Psychology Plays That Actually Work
    Jun 18 2025
    Fill in the blank: the best marketers aren’t just creative, they’re ________. If you said “behavioral scientists,” you’d be correct. Daniel and Tamara talk about the three psychology-based plays you can implement today. It all depends on where your words are put, your social proof, and loss aversion. Daniel mentions why FOMO is millennials’ biggest fear…and how you can play the FOMO card to drive urgency. Plus, Tamara gives an example of why Mailchimp is the best example of the Foot-in-the-Door technique. If you’re looking to get more actionable tips you can start incorporating into your efforts TODAY, this is the episode for YOU…and it’s short and sweet. ⌛ ActiveCampaign⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    17 mins
  • Attribution is a Lie | Bathroom Break #60 🚽

    Attribution is a Lie | Bathroom Break #60 🚽
    Jun 16 2025
    Attribution is broken, and Jay and Daniel are here to call it out. This episode dives into why marketers rely too much on dashboards, how long buying cycles mess with data, and why the last-click model is misleading at best. Daniel shares how adding a simple “Where did you hear about us?” question changed everything. Jay explains why the best companies sit in on sales calls and focus on actual revenue, not spreadsheet battles. And, they both agree: marketing attribution isn’t a math problem. It’s an alignment problem. This Bathroom Break is a spicy take on a not-so-sexy topic. Get ready to rethink your whole reporting setup. Follow Jay: LinkedIn: ⁠https://www.linkedin.com/in/schwedelson/⁠ Podcast: Do This, Not That Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com
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    14 mins
  • How to Make Content Stand Out in the AI Age with Jillian Hoefer | 328

    How to Make Content Stand Out in the AI Age with Jillian Hoefer | 328
    Jun 13 2025
    Most marketers are busy feeding the content machine. Jillian Hoefer is building the content factory. This episode’s guest, Jillian Hoefer, is Senior Content Marketing Manager at UserEvidence and a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can turn a single report into a year’s worth of content and real go-to-market impact. And, we dig into the gritty stuff like how to design surveys that don’t suck, work with analysts to pull out the story, and keep the distribution engine humming long after launch. Plus, Jillian shows how to use AI not just to write for you, but to turn your proprietary data into smarter, sharper content. If you’re a Marketer who wants to build trust, fuel sales, and own your niche with research-backed content, this one’s a banger. Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where ⁠impact.com⁠ comes in. As the leading partnership management platform, ⁠impact.com⁠ helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit ⁠impact.com/millennial⁠ and take your marketing to the next level! Follow Jillian: LinkedIn: https://www.linkedin.com/in/jillianmacnulty Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠
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    38 mins
  • Go-to-Market Plays #10: The Psychology of Pricing

    Go-to-Market Plays #10: The Psychology of Pricing
    Jun 11 2025
    That “middle” option on a pricing page? It’s not there by accident. It’s there to mess with your brain…in the best way possible. This episode’s guest, Tamara Grominsky, is back to break down one of the sneakiest (and most effective) psychological tools in marketing: price anchoring. From B2B SaaS to steakhouse menus, she shows how marketers use decoy pricing to nudge people toward the offer they actually want you to buy. And, we dig into the difference between setting a price and positioning it, because pricing is more than just a revenue lever. It’s a storytelling tool. Plus, we explore ways you can apply this today by adding decoy tiers, using visual hierarchy, and writing copy that reframes value without touching the numbers. If you’re a marketer who wants to sell more without changing your product, just how it’s perceived, this one’s a masterclass. ActiveCampaign turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Tamara: LinkedIn: ⁠https://www.linkedin.com/in/tamaragrominsky/⁠ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    12 mins