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The Marketing Corner with Shawn Campbell

The Marketing Corner with Shawn Campbell

By: Shawn Campbell | CMO
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Welcome to The Marketing Corner podcast which takes you on an inspiring journey through the realms of marketing strategy, business development, and entrepreneurship. Join us and our esteemed guests as we explore the secrets, strategies, and stories behind the most successful individuals and businesses in today's competitive landscape. Whether you're a seasoned entrepreneur, a marketing enthusiast, or an aspiring business leader, this podcast is your go-to resource for unlocking the keys to achievement.Shawn Campbell | CMO Economics Leadership Management & Leadership
Episodes
  • The Marketing Corner | Episode: Real Estate, Resetting, and the Drive to Win – with Adely Hunt
    May 6 2025

    📍 Hosted by: Shawn Campbell | Co-Host: Adely Hunt📅 Originally aired: April 26, 2025In this episode of *The Marketing Corner*, Shawn is joined by first-time co-host and Tucson realtor Adely Hunt, fresh off her travels to Germany! The conversation starts with schnitzel and sightseeing—but quickly dives deep into mindset, business ownership, personal discipline, and the realities of building a brand in a competitive field.🔥 Topics We Cover:• What a European reset can do for your mental health and creativity• Why Adely jumped into real estate and how mentorship shaped her journey• Challenges and wins as a solopreneur in today’s competitive market• Advice for first-time homebuyers and the hidden benefits of new construction• Marketing with care, building trust, and why real estate is about relationships• Fitness, mindset, and the surprising link between running and creative breakthroughs• The importance of communication in client relationships—and lessons learned the hard way• Why healthy competition fuels success—and how we both stay sharp🎯 Whether you're in real estate, marketing, or just trying to level up your personal brand—this episode is packed with relatable moments, laughs, and powerful insights on growth, grit, and staying grounded.👇 Don’t forget to like, comment, and subscribe for more local marketing wisdom and small business stories from Southern Arizona and beyond!📍 Visit: https://cmgsocialmedia.com📞 Contact Shawn: (520) 339-0259🎧 Also available on Spotify – just search **The Marketing Corner**🙌 SPONSOR SPOTLIGHT – THANK YOU TO OUR INCREDIBLE PARTNERS!🎯 David Bradley, MBA, LUTCF – Medicare A to Z Guiding individuals through Medicare with knowledge, heart, and clarity. 📍 A trusted name in health planning.🛜https://medicareatoz.com/🚀 Mo Rousso A visionary entrepreneur and champion of local businesses. 📍 Mo’s support fuels innovation and growth across Southern Arizona.📊 Robert Callesen – eForce Marketing Smart, aggressive, and ROI-driven marketing that gets real results. 📍 Helping brands scale with speed and precision.🛜https://eforcemarketing.com/🎬 Daniel McPadden – Last Bridge Media Video storytelling at its finest—from concept to conversion. 📍 The team you want behind your next viral campaign.🛜https://www.lastbridgemedia.com/📸 Candice Eaton – C Eaton Photography Branding, portraits, and story-rich visuals that make your business shine. 📍 Because your brand deserves to be seen in its best light.🛜https://ceatonphotography.com/🍸 Bill Netherton – Professional Bartenders Unlimited Arizona’s go-to team for premium bartending and unforgettable hospitality. 📍 Serving Tucson with style since 1984.🛜https://probartenders.net/🏠 Juan JD Delgado – Roofs Are Hot Expert roofing solutions that protect and beautify. 📍 Where quality craftsmanship meets curb appeal.🛜https://roofsarehot.com/🏡 Adely Hunt – Tucson Realtor Helping families find their forever homes—with heart, hustle, and hometown pride. 📍 Your trusted Tucson real estate pro.🛜https://homesearchpro.net/

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    44 mins
  • 🎙️ The Marketing Corner | Episode 32: 41 Years of Service-Driven Success with Bill Netherton
    Apr 11 2025

    In this standout episode of The Marketing Corner, host Shawn Campbell sits down with one of Tucson’s most genuine entrepreneurs, Bill Netherton, founder of Professional Bartenders Unlimited and Tucson Desert Oasis Vacation Rentals.


    From launching a business out of a van in 1984 to managing multiple successful ventures today, Bill shares powerful insights on what really keeps a business thriving—people, passion, and next-level customer service. 💥


    🔥 What You’ll Learn in This Episode:

    00:00 – Intro & Energy Check

    Sean and Bill kick off with some good vibes, positive energy, and Tucson sunshine.

    02:00 – What Real Customer Service Looks Like

    Bill breaks down what makes Professional Bartenders Unlimited stand out after 41 years in business

    .06:30 – Supporting Your Team No Matter What

    The importance of standing by your employees—and how poor leadership can damage trust fast.

    08:15 – Building a Brand from One Event at a Time

    Bill shares how he’d replicate his success if he started over in a new market.

    10:30 – The Power of Face-to-Face Connection

    Why personal interaction will always win—no matter how advanced technology gets

    .14:00 – Tucson Desert Oasis Vacation Rentals

    How Bill pivoted into short-term rentals and the lessons he brought with him from hospitality.

    17:00 – Reinvesting in Your Business & Building Loyalty

    What long-term guest relationships really look like—and how to keep them coming back.

    21:00 – Why the 80/20 Rule Matters More Than Ever

    Focusing on your top clients and why follow-up really counts.

    25:00 – Embracing Feedback (Even the Tough Kind)How to turn complaints into growth, and why transparency is everything.

    28:30 – Alcohol Awareness & Event Responsibility

    The serious side of bartending—keeping people safe and covered.

    31:00 – Drink Orders as Personality Clues?Fun talk on what your drink says about you—and how bartenders pick up on customer cues.

    34:30 – Servant Leadership in Action

    Sean highlights Bill’s leadership style and why it’s the cornerstone of his success.

    🎧 This episode is a masterclass in business longevity, customer service, and leadership with heart. Whether you’re in the service industry or not, there’s gold in here for every entrepreneur and team leader.


    👍 Like this episode? Hit that Subscribe button for more unfiltered small business talk and marketing know-how every week.💬 Drop a comment with your favorite takeaway or question for Bill!


    🙌 A Huge Thank You to Our Sponsors!We couldn’t do this without our incredible supporters who make The Marketing Corner thrive:

    🎯 David Bradley, MBA, LUTCF – Medicare A to Z Guiding individuals through Medicare with unmatched knowledge and care.

    🚀 Mo Rousso A visionary entrepreneur and steadfast supporter of small business excellence.

    📊 Robert Callesen – eForce Marketing Delivering bold, results-driven marketing strategies to help businesses grow fast and smart.

    🎬 Daniel McPadden – Last Bridge Media Creating compelling video content that captivates, converts, and inspires.

    📸 Candice Eaton – C Eaton Photography Capturing authentic visual stories that showcase your brand’s best side.

    🍸 Bill Netherton – Professional Bartenders Unlimited Making every event unforgettable with premium bartending and hospitality.

    🏠 Juan JD Delgado – Roofs Are Hot Combining expert roofing with curb appeal that keeps homes beautiful and protected.

    🏡 Adely Hunt – Tucson Realtor Connecting families with the perfect homes and delivering real estate guidance with heart.

    #TheMarketingCorner #CustomerServiceMatters #LeadershipWithHeart #TucsonBusiness #Entrepreneurship #ProfessionalBartendersUnlimited #VacationRentals #SmallBusinessSuccess

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    47 mins
  • Overcoming Adversity, Growing Through Failure, and Building Loyalty in Business | Marketing Corner Ep. 31
    Apr 7 2025

    🎙️ The Marketing Corner - Episode 31 | Guest: David Bradley (Medicare A to Z)
    📅 Aired: March 29, 2025
    🎧 Host: Shawn Campbell

    This week, Shawn sits down with longtime friend and Medicare expert David Bradley to talk about entrepreneurship, overcoming adversity, staying motivated, and the power of networking. If you're an entrepreneur or small business owner in Tucson, this episode will hit home. 🔥

    ⏱️ Episode Timestamps & Highlights:

    00:00 – Show intro, basketball banter, and opening energy
    03:00 – Why today's topic is persistence through adversity
    05:25 – David’s early business struggles and what he’d tell his 26-year-old self
    08:40 – The power of “delayed gratification” in entrepreneurship
    10:55 – Social media sneak peeks and April Fool’s Day event tease
    14:30 – “Doing it afraid”: Shawn’s journey starting CMG with only 3 clients
    19:20 – Business growth through free education and networking
    22:15 – The mindset behind daily discipline and early productivity
    24:10 – How a big purchase reignited motivation and growth
    28:40 – Always be learning: even experts stay students
    32:00 – Client relationships vs. transactions: why service still wins
    34:45 – The magic of Chick-fil-A, Starbucks, and culture-driven service
    37:15 – The real reason clients stay loyal — and how to stand out in crowded industries
    40:40 – Word-of-mouth mastery: the example of car salesman Fernando Rodriguez
    43:30 – Doing business like family — literally welcoming clients into the “family”
    45:15 – Final words for new entrepreneurs: “Do it afraid. Get uncomfortable.”
    47:10 – The fear of failure in today’s generation and why that has to change
    49:30 – Resetting your mindset when you’re not feeling your best
    52:20 – How to manage adversity and tough days as a business owner
    54:40 – Official announcement: David Bradley appoints Shawn as his CMO 🎉
    56:15 – Event invite: April 1st Networking Night at the Arizona Sands Club
    57:00 – Final thanks & wrap-up

    📍 Mentioned in This Episode:

    • Arizona Sands Club Networking Event

    • Medicare A to Z with David Bradley

    • The importance of community, consistency, and customer relationships

    👉 Like, comment, and subscribe for more entrepreneurial insights and inspiring local business stories from Tucson!

    #MarketingCorner #Entrepreneurship #SmallBusinessTips #TucsonNetworking #OvercomingAdversity #CMGInsights #Medicare #DavidBradley #ShawnCampbell

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    45 mins

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