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The MADness Podcast

The MADness Podcast

By: Team MADness
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About this listen

 The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of school marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families. The MADness Podcast is brought to you by doris: the marketplace connecting families and international schools. Try doris: https://www.doris.school/.Copyright 2025 The MADness Podcast Economics Marketing Marketing & Sales Politics & Government
Episodes
  • Keithing it real ft. Julian Keith

    Keithing it real ft. Julian Keith
    Oct 6 2025
    Julian Keith, Director of Admissions and School Communications at XCL World Academy (and previously Director of Admissions and Marketing at GESS), chats with James & Nik about personalising admissions comms with Hubspot automations, the competitive landscape in Singapore, and his journey from Newcastle to Surabaya.
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    38 mins
  • Seeking a slapshot in South Korea - Ft Adriana Mourgelas

    Seeking a slapshot in South Korea - Ft Adriana Mourgelas
    Apr 10 2025
    The uniquely competitive international school scene on the South Korean island of Jeju is the focus of this episode with Adriana Mourgelas, the Director of Enrollment Management at Branksome Hall Asia. Adriana breaks down the challenges she faces in her role at one of three government-backed schools on the same block as they battle it out for pupils. Hot chocolate, ice hockey and Gangnam Style also receive honorary mentions.
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    45 mins
  • [MAD LABZ] Commercial sales techniques for independent and international schools ft. Nicola Lutz

    [MAD LABZ] Commercial sales techniques for independent and international schools ft. Nicola Lutz
    Mar 27 2025

    Nik chats to Nicola Lutz from No Fluff about how schools can implement more rigorous and effective sales techniques, and how her No Fluff Fest is the event she wished she'd been able to attend earlier in her career.
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    16 mins
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