• George James training in the US - Meet Jonathan Slasinski
    Aug 28 2025

    Let us know your thoughts on this episode!

    In this bonus episode of the Luxury of Choice podcast, host Steve Vaughan introduces Jonathan Slasinski, a new member of the George James training team based in the United States. Jonathan shares his diverse career journey from being a high school science teacher to a successful sales professional in the life sciences industry. He discusses his transition into training and enablement roles, emphasizing the importance of effective training programs. The conversation explores the benefits of local training, the collaboration between internal and external training providers, and the value of fresh perspectives in training. Jonathan also shares his upcoming training initiatives and highlights the significance of work-life balance.

    Jonathan Slasinski LinkedIn Profile : https://www.linkedin.com/in/jonathan-slasinski-449a655/



    Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche and Jayne Green are Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com

    The trainers on LinkedIn:

    Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/
    Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/
    Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/
    Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/
    Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/
    Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/


    george james training website https://georgejames-training.com/


    Show More Show Less
    17 mins
  • Series 2 Finale, and plans for Series 3!
    Jul 23 2025

    Let us know your thoughts on this episode!

    After 22 episode of the Luxury of Choice Podcast, we are taking a short break for the summer. We will be back in September 2025 with our next series of sales and sales leadership topics.

    In this short message Steve Vaughan looks back on our 2nd series of the podcast, outlines the plans for Series 3, as well as giving a little teaser of something new and exciting coming in September.



    Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche and Jayne Green are Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com

    The trainers on LinkedIn:

    Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/
    Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/
    Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/
    Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/
    Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/
    Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/


    george james training website https://georgejames-training.com/


    Show More Show Less
    3 mins
  • Lessons Learned from our Sales Careers - Team Reflections
    Jun 22 2025

    Let us know your thoughts on this episode!

    In this episode of The Luxury Choice podcast, hosts Steve Vaughan, Jayne Green, and Pru Layton reflect on their personal journeys into sales, sharing insights and lessons learned throughout their careers. They discuss the importance of preparation, the value of sales training, and the significance of building strong customer relationships. The conversation also touches on the challenges of rejection and the necessity of persistence in sales. Finally, they offer sage advice for new salespeople entering the field, emphasizing the importance of prospecting and understanding the dynamics of customer interactions.


    Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche and Jayne Green are Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com

    The trainers on LinkedIn:

    Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/
    Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/
    Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/
    Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/
    Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/
    Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/


    george james training website https://georgejames-training.com/


    Show More Show Less
    30 mins
  • Help! My sales territory is enormous!
    Jun 6 2025

    Let us know your thoughts on this episode!

    In this episode of The Luxury Choice podcast, Steve Vaughan, Pru Layton, and Jayne Green discuss effective strategies for managing large sales territories. They emphasize the importance of planning, identifying key accounts, maximizing efficiency in customer visits, and leveraging support roles. The conversation also highlights the use of technology and tools to enhance sales efforts and the need to focus on both high-potential accounts and those in less competitive areas. The episode concludes with practical tips for structuring territory coverage and maintaining customer relationships.


    Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche and Jayne Green are Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com

    The trainers on LinkedIn:

    Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/
    Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/
    Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/
    Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/
    Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/
    Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/


    george james training website https://georgejames-training.com/


    Show More Show Less
    30 mins
  • How to be F.A.B. at sales!
    May 23 2025

    Let us know your thoughts on this episode!

    Many sales people in technical sales are comfortable talking about the latest features of their instrument or consumable product. After all, they are in the role they have due their technical or scientific knowledge. However, it is an old adage in sales that customer don't buy features, they buy benefits. In this episode of the Luxury of Choice podcast, host Steve Vaughan is joined by Jayne Green and Christian Walter, where they discuss F.A.B. selling, or how to link features to an advantage, and to uncover the benefits these may bring to a customer in their work.


    Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche and Jayne Green are Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com

    The trainers on LinkedIn:

    Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/
    Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/
    Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/
    Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/
    Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/
    Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/


    george james training website https://georgejames-training.com/


    Show More Show Less
    29 mins
  • Help! My boss wants to visit customers with me in the field!
    May 5 2025

    Let us know your thoughts on this episode!

    Salespeople often get nervous when their manager contacts them to arrange a day in the field with them seeing customers. Field accompaniment is a great way for a sales manager to give coaching and feedback to their salesperson, and for the salesperson to learn "on the job". In this episode host and trainer Steve Vaughan is joined by his two colleagues Jayne Green and Pascal Le Floch. The team discuss the importance of preparation for the days, some key "Do's and Don'ts", how to agree who does what in the call, and lots more useful tips and recommendations.


    Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche and Jayne Green are Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com

    The trainers on LinkedIn:

    Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/
    Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/
    Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/
    Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/
    Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/
    Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/


    george james training website https://georgejames-training.com/


    Show More Show Less
    29 mins
  • The Gift of Feedback: A Path to Improvement
    Apr 22 2025

    Let us know your thoughts on this episode!

    In this episode of The Luxury of Choice, Steve Vaughan is joined by Jonathan Cooper and Christian Walter. The team discuss the critical role of feedback in personal and professional development. They explore the definition of feedback, its importance in fostering self-awareness, and the distinction between constructive feedback and criticism. The conversation emphasizes the need for effective timing, the significance of focusing on behaviors rather than personalities, and the creation of a safe environment for feedback discussions. They also touch on the concept of 'feed-forward' and share personal experiences with 360 feedback, highlighting the importance of trust and specificity in feedback processes.


    Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche and Jayne Green are Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com

    The trainers on LinkedIn:

    Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/
    Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/
    Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/
    Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/
    Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/
    Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/


    george james training website https://georgejames-training.com/


    Show More Show Less
    26 mins
  • How do I find enough time to do everything!
    Apr 9 2025

    Let us know your thoughts on this episode!

    One of the most common challenges we hear from sales people is lack of time do fit everything in. Whether in front line sales, sales support or sales leadership, demands on our time from our customers, colleagues and our own organisation constantly challenge our ability to think and to plan.

    In this episode of The Luxury Choice podcast, host Steve Vaughan, along with colleagues Jayne Green and Pru Layton, delve into the complexities of time management in today's fast-paced business environment. They discuss the challenges posed by technology, the impact of email as both a tool and a distraction, and share effective strategies for managing time and priorities. The conversation emphasizes the importance of being effective rather than just busy, the necessity of saying no, and the value of planning one's day to enhance productivity.


    Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche and Jayne Green are Sales Trainers from george james ltd. You can email the show at: Podcast@georgejames-training.com

    The trainers on LinkedIn:

    Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/
    Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/
    Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/
    Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/
    Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/
    Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/


    george james training website https://georgejames-training.com/


    Show More Show Less
    31 mins