Are you stuck trying to boost your conversion rate but not getting the results you hoped for? Here's the thing—not all growth comes from squeezing out another fraction of a percent in conversions. On this episode of the Lucky Orange Show, I talked with Sabir Semerkant from growthbysabir.com about why so many businesses get trapped focusing only on conversion rates. He explains why that mindset can actually hold back bigger opportunities and introduces a much smarter metric to focus on instead—session value. Spoiler alert: it’s a way better way to see what’s really working in your business. If you’re ready to rethink how you measure success and want practical tips to grow your brand, you’ll get a lot out of this conversation. Go ahead and give it a watch! And hey, while you’re here, don’t forget to like, drop a comment, and subscribe. Would love to hear what you think.

Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/

Try Lucky Orange for Free: https://www.luckyorange.com/

Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell and follow along on our other social channels:https://www.linkedin.com/company/lucky-orange/https://twitter.com/luckyorangehttps://www.tiktok.com/@luckyorangeapphttps://www.instagram.com/officialluckyorange/.....#ecommerce #growth #marketing #analytics

What does it take to create a brand that stands out with clarity and confidence? In this episode of The Lucky Orange Show, we sit down with Brooke Foley, CEO of Jayne Agency and founder of Clarity University, to uncover the secrets behind the art and data science of brand clarity.Join us as Brooke shares her proven process for adjusting brands to achieve greater clarity and how companies can operationalize these changes for long-term success. We also explore the critical role of customer feedback in shaping brand identity and discuss how to harness competitive research to position your brand strategically without slipping into the trap of copycatting.Whether you’re a business leader, marketer, or brand strategist, you’ll walk away with actionable insights to refine your brand strategy, connect more deeply with your audience, and stand out in your industry.🔑 What You’ll Learn:- Brooke Foley’s data-driven approach to building brand clarity. - Strategies to implement and sustain a clear brand message. - How customer feedback drives impactful brand decisions. - The right way to use competitive insights for differentiation. Don’t miss this deep-dive into the intersection of creativity and data. Hit play and discover how to transform your brand’s clarity from confusion to confidence!Connect with Brooke: https://www.linkedin.com/in/brooke-foley-04a3373/Learn about Jayne Agency: https://www.jayneagency.com/Enroll in Clarity University: https://www.jayneagency.com/clarity-universityConnect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell and follow along on our other social channels:https://www.linkedin.com/company/lucky-orange/https://twitter.com/luckyorangehttps://www.tiktok.com/@luckyorangeapphttps://www.instagram.com/officialluckyorange/....#brand #branding #clarity #marketing #positioning #luckyorange

Unlock the secrets to blending *creativity* and *data* in Episode 35 of The Lucky Orange Show.Host Sean McCarthy sits down with Katherine Boyarsky, co-founder of Datalily.com, to explore how data isn’t just numbers but a powerful tool to drive content strategy, fuel creativity and shape your marketing career. Discover actionable insights on how data can become content itself and why adopting an analytical mindset can skyrocket your success as a marketer. Katherine shares real-world examples and expert advice you can start applying to your own strategies today. Don’t miss this insightful conversation on mastering the art of *analytical marketing*. Watch now to level up your approach to marketing, content, and creativity. If you enjoyed this episode, don’t forget to like, comment, and subscribe for more expert conversations on The Lucky Orange Show! And tell us in the comments how you’re using data to fuel your content strategy. Learn about Datalily: https://www.datalily.com/Connect with Katherine: https://www.linkedin.com/in/katherineboyarsky/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell and follow along on our other social channels:https://www.linkedin.com/company/lucky-orange/https://twitter.com/luckyorangehttps://www.tiktok.com/@luckyorangeapphttps://www.instagram.com/officialluckyorange/....#contentmarketing #content #datastorytelling #analytics #marketingdigital

Want to grow your Shopify App faster? In this episode of The Lucky Orange Show, we sit down with Deb Mecca, a consultant to top-performing Shopify App teams, to break down the data you need to track and the tools you can use today to accelerate installs, retention, and revenue.Connect with Deb: https://www.linkedin.com/in/debmecca/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell and follow along on our other social channels:https://www.linkedin.com/company/lucky-orange/https://twitter.com/luckyorangehttps://www.tiktok.com/@luckyorangeapphttps://www.instagram.com/officialluckyorange/....#shopifyapp #appgrowth #ecommercegrowth #shopifytips #ecommerce

Let's continue our exploration of data storytelling with a look at data in the role of a UX designer. Specifically, we're talking to Lucky Orange UX Designer, Nick Kee.

He shared his thoughts on identifying patterns and building narratives that the entire org can get around to inform UX changes.

Connect with Nick: https://www.linkedin.com/in/nickolas-kee-designer/

Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/

Try Lucky Orange for Free: https://www.luckyorange.com/

Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell and follow along on our other social channels:

https://www.linkedin.com/company/lucky-orange/

https://twitter.com/luckyorange

https://www.tiktok.com/@luckyorangeapp

https://www.instagram.com/officialluckyorange/

....#luckyorange #uxdesign #uxdesigner #datastorytelling #analytics

Discover how to create copy that truly converts in this episode of The Lucky Orange Show.

We’re joined by conversion copywriting expert Codi Smith, who reveals her proven method for writing copy that connects with audiences and drives results. Codi explains how she uses voice of the customer (VoC) insights combined with key data metrics to shape messages that resonate.

Whether you're a marketer, entrepreneur, or looking to improve your copy, this episode delivers valuable strategies you can start applying right away. Learn to harness your audience's language, make smarter decisions with data, and drive more conversions. Tune in now to level up your copywriting skills.

Connect with Codi: https://www.linkedin.com/in/codi-smith-934818128/

Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/

Todays episode of The Lucky Orange Show is an introduction to our new focus: Data Storytelling.Submit a guest for the show:

https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange:https://www.luckyorange.com/

Today's episode of The Lucky Orange Show is a conversation with Cameron Calder from Hype Digital.

In this discussion, Cameron and host Sean McCarthy talked all about:

- Grading and prioritizing website testing ideas

- Deciding if you even need to test something or if an idea's ready for production

- The role of personalization in the next year or so of web experimentation

Connect with Cameron: https://www.linkedin.com/in/cameron-calder-85ba64131/

Learn more about Hype Digital: https://hypedigital.co/

Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/

Try Lucky Orange for Free: https://www.luckyorange.com/

#luckyorange #webdesign #uxdesign #conversionrateoptimization #ecommerce #websitedesign