In this episode of The Lucky Orange Show, I sit down with Lisa Oberst, Founder of Womads and former Director of Retention at Fuel Made, to explore how purpose, performance, and product design come together to build a comfort-first, mission-driven brand.We talk about what inspired Lisa to leave agency life for entrepreneurship, how her data-driven marketing background fuels smart product decisions, and how Womads is empowering women—both customers and Colombian makers—with every step.What you’ll learn in this episode:→ How Lisa turned retention insights into a physical product brand→ Why Womads is solving for freedom, comfort, and movement→ How Lisa uses tools like Prediko and Shopify to stay lean but strategic→ What it looks like to grow slowly, intentionally—and still make an impact→ How customer data and feedback drive product development→ The mission behind Womads’ giving model and sourcing practices→ What it means to scale with both purpose and precisionAbout Womads:Womads makes handcrafted leather shoes and accessories for women who live on the move. Designed for comfort, built with purpose, and handmade in Colombia using sustainable materials.Learn more about Womads: https://www.womads.com/Connect with Lisa: https://www.linkedin.com/in/lisaoberst/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange: https://www.luckyorange.com/#womads #d2cbrand #womensshoes #ecommercefounder #sustainablefashion #luckyorange

In this episode of The Lucky Orange Show, I sit down with Andrew Lipp, Co-Founder & CEO of EQL, to explore how fairness, data, and fandom collide in the world of high-stakes product launches.We talk about the frustration that sparked EQL’s creation, why “Run Fair” is more than just bot-blocking, how fairness data shapes future brand decisions, and where launch analytics can turn one-off hype into long-term customer loyalty.What you’ll learn in this episode:- The moment Andrew realized the launch system had to change- Why EQL’s “Run Fair” is really a powerful data engine- Signals to watch during the chaos of a drop- How fan sentiment and social commentary influence brand strategy- The types of data EQL leaves out—and why- How launch insights fit into broader enterprise data workflows- Where brands can turn hype-driven drops into lasting relationshipsAbout EQLEQL powers fair, data-driven product launches for the world’s biggest brands—from Tiffany’s and Travis Scott to Labubu, Crocs, and Major League Baseball.Learn more about EQL: https://www.eql.com/Connect with Andrew: https://www.linkedin.com/in/andrewlipp/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange: https://www.luckyorange.com/#eql #productlaunch #ecommerce #dataanalytics #fairdrops #luckyorange

In this episode of The Lucky Orange Show, I sit down with Austin Goldman, Co-Founder & CEO of Shoplift.ai, to explore how AI is changing the way brands approach testing, personalization, and growth on Shopify.We talk about why so many ecommerce teams still rely on gut feel despite mountains of data, how Shoplift helps stores iterate faster and take the guesswork out of optimization, and what the future looks like when AI handles more of the heavy lifting in experimentation and personalization.What you’ll learn in this episode:Why gut instinct still dominates ecommerce decision-making (and how to change that)How Shoplift.ai reduces the complexity of testing and speeds up iterationWhere past testing data fits into smarter optimization strategiesThe role of AI in personalization and segmentation for online shoppersA look at LiftAssist and how it informs usability improvementsThe sliding scale of human vs. tech in optimization — and where humans remain essentialAbout Shoplift.aiShoplift is an AI-powered optimization platform for Shopify merchants that makes it easier to test, personalize, and grow without the complexity of traditional A/B testing tools.Learn more about Shoplift: https://www.shoplift.ai/Connect with Austin: https://www.linkedin.com/in/austingoldman/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange: https://bit.ly/3AUd7Z2

Most teams say they’re data-driven ... but behind the dashboards, nobody agrees on which numbers to trust.In this episode of The Lucky Orange Show, Jordan Graham (CEO, Mantle) reveals why data trust breaks down and how Mantle helps teams turn conflicting metrics into confident decisions.Connect with Jordan → https://www.linkedin.com/in/jordan-at-mantle/Work with Mantle → https://heymantle.com/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange: https://bit.ly/3EIq1yNSubscribe to Lucky Orange for more on turning raw data into confident, growth-driving decisions.#dataanalytics #decisionmaking #shopify #mantle #shopifyapps #luckyorange

In this episode of The Lucky Orange Show, we dive deep into how our Discovery initiative will help you make better use of Lucky Orange tools and data.

Join us as we explore:

- How usage data will shape the Discovery roadmap.

- A quick overview of what Discovery does today and an exciting glimpse into its near and distant future.

- The fully-realized vision for Discovery and how it will transform website optimization.

- Behind-the-scenes insights into the scrappy, cross-functional collaboration that brought Discovery to life.

Whether you're a website optimization pro or just curious about the future of AI-driven tools, this episode is packed with insights, stories, and a vision for what’s next.

Connect with Nick: https://www.linkedin.com/in/nickolas-kee-designer/Connect with Jake: https://www.linkedin.com/in/jake-lambert97/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Learn about Lucky Orange Discovery: https://www.luckyorange.com/discovery-betaBe sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell, and follow us on our other social channels:https://www.linkedin.com/company/lucky-orange/https://twitter.com/luckyorangehttps://www.tiktok.com/@luckyorangeapphttps://www.instagram.com/officialluckyorange/....#LuckyOrangeShow #Veristyle #PersonalStyle #AI #FashionTech #Podcast

Today we sit down with Veristyle founder Ria Chakrabarti for a look at how artificial intelligence is transforming the way we discover and express our personal style.Ria shares the original spark behind Veristyle that led to a movement for more empathetic, human-centered personalization in fashion. We dive into how Veristyle uses customer data not just to suggest outfits, but to truly understand each individual’s unique preferences and behaviors. Hear real stories about when the data surprised the team, and how they balance gut instinct with analytics to shape their product roadmap.Whether you’re passionate about fashion, fascinated by AI, or curious about the future of personalization, this episode offers a candid, behind-the-scenes look at the breakthroughs and challenges shaping tomorrow’s personal style.🔸 What does “good personalization” really look like in fashion tech?🔸 How does Veristyle turn raw data into real insights?🔸 What’s next for empathy and behavior modeling in the industry?Join us for this inspiring conversation and see how the AI revolution is helping people everywhere find the clothes they were truly born to wear.👇 Leave your questions for Ria and the Veristyle team in the comments, and don’t forget to subscribe for more episodes of The Lucky Orange Show.Try Veristyle: https://www.veristyle.com/Connect with Ria: https://www.linkedin.com/in/rchakrabarti/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell, and follow us on our other social channels:https://www.linkedin.com/company/lucky-orange/https://twitter.com/luckyorangehttps://www.tiktok.com/@luckyorangeapphttps://www.instagram.com/officialluckyorange/....#LuckyOrangeShow #Veristyle #PersonalStyle #AI #FashionTech #Podcast

Shopify just dropped a wave of updates in their Editions 2025 release—so we brought together a powerhouse panel to break it all down. Join us as we unpack what matters most for merchants, partners, and app developers. From AI tools to native bundling to analytics upgrades, this is your fast-track to understanding the future of Shopify.Let's get into it. Deb: https://www.linkedin.com/in/debmecca/Tina: https://www.linkedin.com/in/tina-donati-61ab02b2/Nick: https://www.linkedin.com/in/nickolas-kee-designer/Molly: https://www.linkedin.com/in/mollystaats/Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell, and follow us on our other social channels:https://www.linkedin.com/company/lucky-orange/https://twitter.com/luckyorangehttps://www.tiktok.com/@luckyorangeapphttps://www.instagram.com/officialluckyorange/.....#shopify #shopifyeditions #ecommerce #tech #marketing #podcast

Are you caught in the endless loop of optimizing every Amazon metric but still not seeing the breakthrough you want? Here’s the truth—winning on Amazon in 2025 isn’t just about squeezing more out of your dashboards.On this episode of The Lucky Orange Show, I sit down with Michael Maher from Cartology to dig into the real debate: optimization vs. creativity. Michael shares why so many brands misread their data, what actually drives growth on Amazon, and how to cut through the noise to focus on what matters most. He also reveals the most common mistakes brands make and the smarter moves you can make right now to stand out.If you’re ready to rethink your Amazon strategy and want practical advice from someone who’s helped brands break through the chaos, you’ll get a ton out of this conversation.Give it a watch! And while you’re here, don’t forget to like, comment, and subscribe. I’d love to hear your thoughts on what really wins on Amazon.Connect with Michael: https://www.linkedin.com/in/immichaelmaher/Work with Cartology: https://www.thinkcartology.com/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell, and follow us on our other social channels:https://www.linkedin.com/company/lucky-orange/https://twitter.com/luckyorangehttps://www.tiktok.com/@luckyorangeapphttps://www.instagram.com/officialluckyorange/.....#amazon #ecommerce #marketing #brandgrowth #analytics