*Bonus Thursday Episode* I thought I had my business under control until I had a conversation with Coleen, who has her business running like an engine. Building business systems that actually work, without the burnout, is exactly what Coleen Stubbs teaches entrepreneurs every day.Coleen is the founder of Simplified CEO Systems and a serial entrepreneur with 8 businesses under her belt. She helps small business owners and midlife women set up automation, email marketing, and referral strategies so their business runs without them having to do everything manually.If you're a small business owner who's tired of being the bottleneck in your own business, this conversation is going to hit.Connect with Coleen Stubbs:Website - https://www.simplifiedceosystems.comLinkedIn - https://www.linkedin.com/in/coleen-stubbs-simplified-ceo-systems/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#WarmMarketing #SmallBusinessSystems #EntrepreneurPodcast #BusinessAutomation #ReferralMarketing #LiveLocalPodcast #CEOSystems #SmallBusinessGrowth

What does it take to go from burned out and stuck to building something that actually lights you up? Let's join the Fairy Godmother of Marketing and business strategy and sparkle up your business!In this episode, I sat down with Suzanne Castle, SHEpreneur Strategist, speaker, coach, and the creator of The Sparkle Factor®. Suzanne has lived multiple lifetimes: professional dancer, actress, worship pastor, and now a leadership expert helping women entrepreneurs and business leaders unlock their full potential and build thriving, sustainable strategies for growth.We talked about what it means to get unstuck, why so many talented business owners stay frozen in doubt, and how finding your "sparkle factor" can completely change the way you show up for your clients and your business.Suzanne is also the founder of VERVE, an annual sold-out women's conference, host of the Sparkle Sesh Podcast, and author of her new book on awakening your brilliance as a leader.If you have ever felt like you were operating in the shadows when you know you belong in the spotlight, this episode is for you.*Connect with Suzanne:Website: https://suzannecastle.comLinkedIn: https://www.linkedin.com/in/suzannecastle/Instagram: https://www.instagram.com/suzannesparkle/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#businessgrowth #businessstrategy #marketingstrategy #referralmarketing

Are you making tons of content, all the videos you can, but still waiting for the phone to ring? I can't count the number of times I hear that business owners are getting into rooms, meeting people, but the referrals are not coming their way.

I have one reason that you may not be getting referrals, and although you aren't going to like it, I have some starter solutions in this video.

*Start the free 5 Day Referral Marketing Challenge: https://www.livelocalwarmmarketing.com/coursesMost business owners and salespeople are great at what they do but nobody ever taught them how to build a referral network on purpose. There's a difference between hoping someone sends you business and having a system that makes it happen consistently.

That's what warm marketing is all about, and it's the foundation of everything I teach inside the Live Local framework.In this video you'll learn:-Why good work alone doesn't generate referrals-The adjustments you need to make to yourself first-What warm marketing actually looks like in practice-An example of an Intentional Give If you're a salesperson, realtor, contractor, consultant, or local business owner who wants more word-of-mouth business without cold calling or paid ads, this channel is for you.Listen to the Live Local Marketing Podcast on this YouTube channel to get the strategies to become a master referral marketer. #referralmarketing #businesssuccess #marketanalysis #entrepreneurship #marketingstrategy #losethecoldcalls

What If Humor Was Your Most Powerful Marketing Tool?

And before you start up with the "Well, I am not funny," even Dad jokes can work to get a laugh, and they are not funny. There are advanced communication strategies, such as timing, knowing your audience, leadership, and more, that can leverage a good laugh to help your business stand out and succeed. What do a Chicago keynote speaker, a two-time cancer survivor, and an Irishman with a real brogue have in common? They're all Conor Cunneen, and this episode is one you don't want to miss.Conor is the creator of The L.A.U.G.H. Framework™ and the Gift of GAB (Goals, Attitude, Behavior), a neuroscience-backed approach to communication that helps sales teams, leaders, and business owners build trust, reduce tension, and drive real engagement.

He's been hired by American Express, Whataburger, and Edward Elmhurst Hospital, and in 30 years of association work, one meeting planner said they had never seen a speaker as well received.In this episode, Conor and I break down:-Why humor is a strategy, not a personality trait-How small business owners can use storytelling to win more referrals-The Gift of GAB framework and how it applies to your everyday marketing-What corporate keynote speaking taught Conor about human connection-How to be memorable without being loudWhether you're a realtor, a contractor, a local shop owner, or a service pro trying to grow through word of mouth, this episode gives you real, practical tools you can use today.Connect with Conor: https://irishmanspeaks.comCall him directly: 630-661-1220 (yes, the brogue is real)👇 And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#WarmMarketing #KeynoteSpeaker #SmallBusinessMarketing #HumorInBusiness #ReferralMarketing #LiveLocalPodcast #GiftOfGAB #LAUGHFramework #ChicagoSpeaker #LocalBusinessGrowth #Storytelling #SalesStrategy #EntrepreneurMindset #MarketingPodcast #ConorCunneen

Picture, if you will ladies and gentlemen, as you attend the next Trade Show, the next Corporate Meeting, the next Company Retreat a man who can magically pull more business from his hat for you.

Anders redefines business entertainment with his years of masterful business ingenuity and brings his insights into our recent conversation. And in this episode of the Live Local Marketing Podcast, Billy sits down with Anders Boulanger, Founder and CEO of Engagify, Certified Speaking Professional (CSP), and one of the sharpest minds in the engagement space.

Anders has spent nearly two decades helping Fortune 500 companies stop being ignored at trade shows, events, and virtual meetings, and he's got the framework to prove it.We dig into his concept of the "engagement gap" (the invisible wall between what you're saying and what your audience actually hears):-Why most small business owners are losing attention before they ever make their pitch, and -How the same principles that work on a trade show floor apply to your referral marketing, local outreach, and everyday sales conversations.-Why engagement has to come BEFORE education (every time)-How Anders went from performing walk-around magic to building a B2B engagement company-The simple "contrast" technique that keeps any audience locked in-What booth staff training has to do with building a referral network-How to stop being forgettable in a crowded marketWhether you're a realtor, a contractor, a coach, or a local business owner, the principles Anders teaches translate directly to how you show up in your community and convert conversations into clients.*Learn more about Anders and Engagify: https://engagify.aiWant to build your own referral network using the Live Local Framework?Start the free 5 Day Challenge here: https://www.livelocalwarmmarketing.com/courses#EngagementMarketing #SmallBusinessMarketing #ReferralMarketing #LiveLocalPodcast #Engagify #AndersBoulanger #TradeShowMarketing #MarketingPodcast #LocalBusiness #WarmMarketing #SouthernMaryland #BusinessGrowth #PodcastInterview #MarketingStrategy #PublicSpeaking

Sean Shannon spent years selling radio ads, until the day he sat at his desk, opened a browser, and watched the internet change everything right in front of him.That moment didn't just shift his strategy. It rewired how he thought about sales, marketing, and what it actually takes to grow a business in a world that never stops moving. What came next was 34 years of helping small and medium-sized businesses stop chasing tactics and start building real, repeatable sales systems , the kind that work whether you're in the room or not.In this episode:-Why most small businesses are stuck in reactive mode and how to get out-What Ideal Customer Profiling really means and why it changes everything-The difference between a sales tactic and a sales system-How to build a pipeline that doesn't depend on you doing everything yourself-Why clarity beats complexity every single timeWhether you're a business owner, a salesperson, or someone trying to scale without losing your mind, this conversation is packed with practical insight you can use today.*Learn more about Sean at strategicgrowthdesign.comReach Sean at sshannon@salesxceleration.comAnd if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#marketingtips #smallbusinessgrowth #entrepreneurship #radiotointernet

It is easy to get caught up in the prompt world, it saves time, it is trendy, the content can sometimes sound like you after some training.

But in the end, your content copyrighting is too vital to just copy and paste from AI. It NEEDS to be from you, by you and speaking to other humans. And far too often, I am seeing small business owners write emails only when they have something to sell. That's exactly why nobody opens them and your open rates are weak.This week's Office Hours breaks down the copywriting approach Sarah Chan talked about on the podcast, and how you can apply it to your content and email list starting this week. We're talking about writing that builds trust over time, so when you do have something to offer, people are already paying attention.In this episode:-Why evergreen content beats promotional content almost every time-The types of emails that get opened even when you're not selling anything (local events, business spotlights, town updates, and more)-How to keep your emails short, clear, and worth reading-A simple AI prompt you can use right now to keep your emails out of the spam folder...AFTER you have written themThis isn't about writing tricks or clickbait subject lines. It's about showing up consistently with something worth reading, so your audience actually looks forward to hearing from you.If you're a small business owner trying to build real relationships through your marketing, this one's for you.*Inspired by the Sarah Chan interview on the Live Local Marketing Podcast: https://youtu.be/Zqt5yR6tDY8?si=DbT7FCpYuS5sZREbI teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#EmailMarketing #SmallBusinessMarketing #CopywritingTips #LiveLocalMarketing #OfficeHours #WarmMarketing #EmailOpenRates #LocalBusiness #AuthenticMarketing

There is absolutely a time and place for cold leads versus getting warm leads, each strategy comes with it's own "hard" and it is up to you to choose what is right for you. And today, John Nayduch can help you make the decision if you are warm or cold!In this episode of the Live Local Warm Marketing Podcast, I sit down with John Nayduch, founder of Rooted Business Consulting, to break down how real estate agents can build a thriving referral-based business without ever cold-calling another lead.John's whole philosophy flips the script on how most agents are taught to grow. Instead of pouring money into lead aggregators and chasing strangers, he teaches agents to invest in the people who already know and trust them.We dig into why your database is the most underutilized asset in your business, how consistent communication turns past clients into repeat clients and referral machines, and what top-producing teams are actually doing differently to generate inbound leads on autopilot. If you've ever felt like you're working harder and spending more just to stay in place, this conversation will reframe the whole game.We also get into the mindset shift from transactional agent to trusted local resource, how to show up consistently without burning out, and why building a referral-based real estate business is the most sustainable path to long-term production in 2026. Whether you're a solo agent, a team leader, or a small business owner who relies on relationships to grow, John brings the practical playbook.Connect with John and learn more about Rooted Business Consulting: https://www.rootedbc.com https://www.linkedin.com/in/john-nayduch-04009118/To have a quick chat about how your marketing plan is working, here is my calendar: https://calendly.com/livelocalteam/15-minute-marketing-analysis#ReferralMarketing #RealEstateReferrals #WarmMarketing #RealEstateMarketing #JohnNayduch #RootedBusinessConsulting #60TouchProgram #RealEstateCoaching #RealEstateAgents #DatabaseMarketing #SphereOfInfluence #RepeatAndReferral #LiveLocalMarketing #RealEstatePodcast #LiveLocal