In this episode, Nick and Mike dive headfirst into one of the hardest truths in agency life—and business at large: growth requires risk, and too many teams (and clients) get stuck in the safety of “good enough.” From long-standing client relationships that have plateaued to misaligned expectations that silently erode trust, the guys share firsthand stories and scars that reveal why clarity, commitment, and honest check-ins are non-negotiable for sustainable growth.

They explore the difference between clients who are interested in growth and those truly committed to it, and why the fear of losing something “safe” might be the very thing that’s holding you back. Plus, how ego, complacency, and unspoken assumptions quietly kill opportunity—and what you can do to stay ahead of the blindside.

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💬 Got a burning question or topic suggestion? Drop us a comment below or connect with us through our website.

© 2025 SSDM. All rights reserved. The views expressed in this podcast are the hosts' own and do not constitute professional advice. For more information on our privacy practices, please visit our website.

The senior living industry is facing a seismic shift—and most operators are sleeping through it. In this episode, we unpack why today’s senior customers (and their adult children) are savvier, more digital, and less tolerant of outdated sales tactics than ever before.

We break down the disconnect between marketing and sales, the real cost of ignoring leads, and how lack of transparency is costing communities thousands—if not their reputations. From $600 inquiries that go nowhere to email drip campaigns that miss the mark, we call out the inefficiencies and offer a better way forward.

If you're still hiding your prices, ghosting leads after 48 hours, or relying on tours alone to close the deal—this is your wake-up call. Operators, sales teams, marketers—this one’s for you.

Let’s talk real strategies, real numbers, and real people.

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🌐 Visit us at https://ssdm.co/

💬 Got a burning question or topic suggestion? Drop us a comment below or connect with us through our website.

© 2025 SSDM. All rights reserved. The views expressed in this podcast are the hosts' own and do not constitute professional advice. For more information on our privacy practices, please visit our website.

If your marketing isn’t delivering results, chances are you’re making at least one of these 10 common mistakes. In this episode of The Laundry Room Podcast, we break down the biggest pitfalls that keep businesses stuck—like inconsistent branding, overreliance on one marketing channel, ignoring customer feedback, and focusing too much on short-term gains.

We also tackle why so many companies fail to define clear goals, the hidden power of email marketing, and why your website’s user experience might be silently killing your conversions. Plus, hear real-world examples of how businesses have wasted money on ineffective strategies—and what they should have done instead.

🚨 Don’t keep throwing money at marketing that doesn’t work. Listen now to learn how to get real results.

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