We Didn’t Just Lose the Client. We Also Lost the Plot.
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We Didn’t Just Lose the Client. We Also Lost the Plot.
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About this listen
In this episode, Mike and Nick peel back the layers on one of the hardest pills to swallow in agency life: sometimes, the client doesn’t leave because of performance—they leave because you stopped paying attention.
Through stories of hiring missteps, misaligned expectations, and silent quitting on both sides of the table, the guys explore how “good enough” thinking leads to real business loss. They dig into the dangers of complacency, the ego traps that keep bad fits alive too long, and why recurring revenue can be both a blessing and a blinder.
This isn’t just about client retention—it’s about accountability, clarity, and the ongoing work of staying aligned with clients who evolve faster than your scopes do.
Because losing a client is one thing.Losing the plot is what happens when you forget to ask the right questions.
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