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The Launch Plan Podcast

By: Karthik Vijayakumar / Design Your Thinking Labs
  • Summary

  • The podcast is all about online product launches for creators, small business owners, and entrepreneurs. On the show, we discuss and deconstruct online product launches with guests that are launching online courses, podcasts, masterminds, coaching, and all kinds of services from copywriting to fashion. The podcast comes out in seasons with each season focused on a specific topic. In Season 1 of the podcast we focus on online courses, diving into topics like cohort-based courses, email marketing, audience segmentation, creating irresistible offers, pricing strategies, traffic generation, mindset, course video creation, and more. You'll learn about launching businesses from scratch, growing your business, and scaling your product or service business. Every episode is accompanied with worksheets, transcripts, and you don't want to miss this. Hit the Follow button and get ready to level-up your launches. To continue the conversation, download the two-part ebook "Thirty Minute Launch". Use the first part of the ebook to pick a market, define your audience, and define your product or service. In the second part of the book, you'll find nuggets from every episode on The Launch Plan podcast. As a bonus, the ebook also gives you access to our customizable Podcast Launch Plan tool, go to designyourthinking.com/launch.
    © 2023 Design Your Thinking Labs
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Episodes
  • How Can You Sell When All Clients Want Is To Be Safe (And Do It In Five Steps) - Part 2
    Dec 17 2022

    Struggling to sell your info products?
    One of the biggest reasons why many solopreneurs don't sell enough is because they hit a wall. They think that it's hard to sell (or that their products are not good enough).  Many creators give up. The wall feels overwhelming. But the wall is not made of concrete.

    You can break the wall (If you know how).
    Because the wall is made up of exactly what we discussed in the previous episode -- the four-letter F-Word, and if you understand this, you can dismantle this seemingly mighty wall just like a tent. And then, you will unlock the secret that will help you sell more and bigger info products and courses.

    How to break the wall (and sell your online courses)?
    It turns out that you don't need to break this wall. If you do exactly what you learn in this episode, you will see the wall magically disappear. And your clients will do that themselves. Here's what you'll learn in this episode:

    1. The five-step process to remove fear
    2. How to handle clients like an eight-year-old  (and help your clients buy)
    3. Learn the different kinds of proof you can use (and how they will impact your sale)

    Grab the Irresistible Offer Playbook Freebies:
    designyourthinking.com/iopfreebies

    Get your 90-Day Marketing Plan:
    designyourthinking.com/plan

    Download the Launch Plan Workbook:
    designyourthinking.com/launch

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    25 mins
  • The Secret F-Word Why Clients Don’t Buy Your Products (And How to Sell More) - Part 1
    Nov 27 2022

    Why do clients NOT buy?
    Clients, like all humans, are predictably irrational. That's something we know, thanks to Dan Ariely. But why do we chase them away? Well, chasing clients away sounds more irrational than them not buying. But why will business owners chase away clients? We want clients to come and buy our products and services. That's why we sell them on our websites.

    Yet, we shoo them away when they come.
    No way! I don't chase away my clients. I do everything so that I can keep their attention. Maybe you are.  As it turns out, many websites and sales pages chase away clients more than attract them. And entrepreneurs do that unknowingly.

    So, how can I stop chasing away clients?
    It turns out that the answer is simpler than you imagined. Just stop doing this - the four-letter F-Word. No, it's not what you think. In this episode, you'll learn how to stop chasing away clients. Specifically, you'll learn the following:

    • What is the F-Word that we unknowingly use all the time?
    • The three specific ways we send away clients (even those that came to you looking for help)
    • The psychology behind the F-Word (and how you can avoid them)

    Grab the Irresistible Offer Playbook Freebies:
    designyourthinking.com/iopfreebies

    Get your 90-Day Marketing Plan:
    designyourthinking.com/plan

    Download the Launch Plan Workbook:
    designyourthinking.com/launch

    Show More Show Less
    23 mins
  • How to Create Profitable YouTube Ads (And The "30-Second Rule" To Run YouTube Ads For Free) with Dennis Abad
    Nov 18 2022

    Have you ever wondered why some YouTube Ads work (and many don't)?
    The holiday season is closing in, and every business wants to make the most of it. Facebook and YouTube are littered with Ads. You want to make the most of this season as a course creator, freelancer, or infopreneur. Somewhere in the corner of your mind, you are asking yourself this question:

    Should I run ads on YouTube and scale my course sales?
    And in no time, you are filled with an avalanche of questions. What kind of ad should I run? How long should the ad be? What kind of content should my ad have? How to get started writing the copy for my YouTube ad? If even one of these questions has been inside your head, wait no more.

    Learn exactly why ads succeed (and why they fail).
    In this episode, our guest Shoden, Dennis Abad, discusses why Ads fail and succeed. He's a Marketing and Online Business Growth Coach who runs ads for several well-known course creators. In this episode, you'll learn:

    1. Crucial sections of a profitable YouTube Ad.
    2. The "30-Second Rule" that can help you literally run Ads on YouTube for Free (and reach more people)
    3. How to design your first YouTube Ad even if you are just getting started with videos (and a "formula" if you are comfortable with videos)

    Connect with Dennis Abad

    • Website
    • Facebook Profile

    Get your 90-Day Marketing Plan:
    designyourthinking.com/plan

    Download the Launch Plan Workbook:
    designyourthinking.com/launch

    Show More Show Less
    40 mins

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