The Label Owner – Secretly Canadian's Chris Swanson cover art

The Label Owner – Secretly Canadian's Chris Swanson

The Label Owner – Secretly Canadian's Chris Swanson

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 Chris Swanson co-founded the record label Secretly Canadian in 1996. He's now the head of the group that also includes labels Dead Oceans, Jagjaguwar and the Numero Group, as well as Secretly Distribution. Here's how he built America's ultimate indie label from nothing?

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