We watched a big-name company blow a golden opportunity. The speaker was the President, and he had a dramatic story to tell—corporate crisis, media attacks, public apologies, and a redemption arc. Yet his presentation landed like a lead balloon. Why? Because he delivered it in a lifeless monotone, with no energy, emotion, or storytelling. It was a flat narrative built around a dull slide deck that never got lift off.

This wasn’t just a bad speech—it was a brand-damaging catastrophe of a speech. And it reminds of David Ogilvy’s tomato soup story: when asked why he didn’t promote Campbell’s tomato soup, he replied, “Because it’s orange and not very good. If we promote it, more people will try it and be disappointed.” The same applies to presentations. If your delivery is a joke, the more people see it, the more damage you do—to yourself and to your company.

Presenting isn’t just about dumping data. Data needs stories, and stories need data. When the audience doesn’t feel the highs and lows, they switch off. What could’ve been a high-impact brand moment became a forgettable, torturous monologue.

Imagine telling that company’s comeback like a Disney rollercoaster—diving into abject failure, hurtling through the black hole of public scrutiny, then soaring high into the heavens with recovery and growth. That’s how you win hearts, minds, and loyalty.

Treat every talk as a critical branding moment. Speak with conviction, inject passion, and embody your message with voice and body language. Be the story, not just the storyteller. Because audiences remember stories, not stats. They remember nothing other than how you made them feel.

Make sure your message—and its delivery—are irresistible, because you’re building your brand every time you speak.

Things go wrong. That’s life in business. Mistakes, delays, accidents — they’re inevitable. But the real difference is how we handle them when they occur. In Japan, people expect you to own the mistake, not hide from it. Silence, excuses, or blaming the customer won’t work. In fact, they can do invisible, long-term damage to your reputation — the kind you won’t see on a balance sheet, but it’s there, quietly draining future revenue.

We’ve seen projects nine months late, completely off the mark, and somehow the provider still tried to flip the blame onto the client. That’s not just bad service — that’s selfish. And selfish service providers don’t last long in Japan.

Make yourself easy to contact. So many online services are terrible for this. If you have a problem, trying to find what you can do about it on their website is a nightmare. Don’t be like that and hide behind generic emails or faceless websites. Put your name out there and be reachable. Your team will often try to shield you from problems — don’t let them. Get close to the issues.

And don’t be mealy-mouthed about it. If the customer says the service failed, admit it — because their perception is your reality. Trust is far more valuable than the money involved.

Every staff member, even part-time workers or foreign trainees, must be trained to handle mistakes. Not just what to do, but why we do it. Without that clarity, you’re relying on “common sense,” and we all know how “uncommon” and unreliable that can be.

We need to build systems, language, and culture around recovery. Let’s train our people, get them to buy in to our values, and keep repeating it until it sinks in. When things go wrong — and they will — let’s make sure we respond in a way that earns loyalty, not regret.

The Japanese saying "mikka bozu," or "three-day priest," perfectly captures the common experience of initial enthusiasm quickly fading. People sign up for the priesthood, find it tough and promptly give up. We often begin new endeavours with resolute resolve, but daily challenges diminish our commitment. If you feel yourself teetering on the brink, don't be discouraged. Instead, reassess your goals and focus on what's achievable to build momentum.

It's easy to fall into an all-or-nothing mindset with resolutions, leading to complete collapse and abandonment when reality sets in. We should adopt a more realistic approach by breaking down larger goals into smaller, manageable steps with clear milestones.

Prioritize achievable goals to create early wins, as success often fuels further success. Avoid being swayed by the ambitions of others and concentrate on your own pace and methods.

Focus on the fundamentals, the "blocking and tackling" of your field. Take ten minutes to identify and prioritize the basics of your work. This simple exercise can provide a practical roadmap for progress.

Don't give in to the "three-day priest" mentality. We can recover from setbacks by regrouping, recalibrating, and recommitting to our starting point. Remember, as Yogi Berra said, "it ain't over till it's over"

Team presentations differ significantly from solo presentations, where you have complete control. A common mistake is inadequate rehearsal, which can damage personal and organizational reputations. Thorough preparation with multiple rehearsal sessions is crucial.

The order of speakers matters too. The strongest presenters should lead to create a positive first impression, while technical, nerdy experts can present in the middle. Be careful to not allow mechanical slide creation consume all the preparation time; practicing soft skills are also super important. Schedule strict deadlines for early slide completion to allow for plenty of team practice.

During rehearsals, practice transitions like handoffs between speakers to demonstrate unity. Ensure every team member can deliver each section in case someone on the team gets ill and you have to cover for them.

Assign a "navigator" to manage the question-and-answer session. The navigator directs who answers which questions. When encountering nasty, mean or complex ones they can provide some margin to allow the designated expert time to formulate the best response. They might also ask for a question to be repeated to provide the expert with some thinking time, but this should be used only once.

Ultimately, successful team presentations require expert preparation, a clear strategy, and tons of rehearsals.

In Japan, the common response of “We’ll think about it” often comes after a salesperson’s second meeting with a client. The first meeting focuses on establishing trust and understanding the client’s needs, while the second involves presenting a proposal and trying to close the deal. However, the reality is different: many Japanese salespeople jump straight into pitching their product’s features without fully understanding the client’s needs, leading to this vague response. This happens because they often miss out on clarifying the client’s true objections, which could be hidden or unspoken.

To handle this, we should accept that the client might need time to think, but also aim to clarify why. Using a strategy from Victor Antonio, salespeople can probe by asking whether the client is truly interested but unsure or simply not interested at all. If the client is interested but uncertain, further questions should explore if the product’s fit, functionality, or finances are an issue.

In Japan, though, pressuring the client is risky, as the decision-making process involves internal discussions, not just one person’s opinion. The buyer may agree with the proposal but still need to align with other departments or stakeholders. Instead of pushing for an immediate answer, it’s better to address potential internal concerns. Salespeople should ask if there might be resistance from other teams or if functionality or finance might cause problems. By doing so, they guide the client to anticipate objections from others, while reinforcing the proposal’s value. When hearing “we’ll think about it,” salespeople should stay calm, set up a follow-up meeting, and avoid pushing too hard, maintaining the trust they’ve built.

Holding people accountable is essential for any leader, yet many struggle with it, leading to missed deadlines, poor performance, and incomplete work. Often, this happens because people aren’t deliberately failing; they’re simply lacking the structure and guidance needed to perform at their best. As leaders, we must start with ourselves, particularly in managing our time effectively. Poor time management causes unnecessary stress, impacting both our own performance and the mood of the team. Stress is contagious, and a leader's mood can easily affect the entire workplace atmosphere.

A major challenge is not properly defining priorities and overloading ourselves with tasks. This occurs because we avoid delegation due to previous bad experiences or fear of mistakes. However, delegation is crucial for team growth and career development. It’s also a way to leverage the team’s potential, allowing us to focus on tasks that only we can do, like coaching.

Delegation is not about dumping tasks but teaching others the 'Why,' 'What,' and 'How' of their responsibilities. By doing this, we empower the team to take ownership, ensuring better accountability. As leaders, we must spend time coaching and holding team members accountable for their work, ensuring they understand the bigger picture and the importance of their contributions.

If we manage our time well, we create space for coaching, monitoring progress, and checking milestones. This proactive approach minimizes unpleasant surprises and ensures the team stays on track. Ultimately, being an effective leader requires a balance of good time management, coaching, and accountability. By creating better habits and delegating effectively, we improve not only our own leadership but also the performance and growth of our team.

Our mindset is key to success in any activity, whether it's sports, business, or public speaking. Yet, many of us forget this vital aspect when preparing for presentations. We dive straight into the content, logistics, and technicalities without pausing to ensure we have the right mental attitude. Since a presentation puts both our personal and professional brand on display, it’s important to get this right.

Confidence is crucial for any presenter, especially when dealing with nervousness. Even if we're feeling uncertain or anxious, we must hide that from the audience. Hesitation can destroy the effectiveness of our message. Too often, we rely on our content, thinking that it will make up for poor presentation skills. However, the truth is, no matter how brilliant the information, a lack of delivery can cause the audience to tune out, especially in today’s world of constant digital distractions.

To compete with distractions like social media, we need to deliver our message confidently and in a way that captures attention. It's not just about having great content but also delivering it with authority. This means knowing your material well enough to speak confidently without reading off notes. Having practiced the delivery ensures you can engage with the audience and keep them focused.

Preparing for a presentation is not just about creating slides but rehearsing the talk itself. In the weeks leading up to the talk, visualize your success and rehearse mentally. Picture yourself speaking confidently, engaging the audience, and controlling the room. When you’ve practiced thoroughly, you know the flow, timing, and emphasis, making the experience much more enjoyable and impactful.

Getting Japanese clients to agree to share case studies can be tough due to their cautious approach to divulging company information. The “no” response often feels final, and persuasion can fall short because company policies prevent employees from deviating from established rules. It’s not uncommon for clients to fear favoring one provider over another, which leads to reluctance in making exceptions. This reluctance may seem frustrating to outsiders, but it’s a challenge that requires creativity and strategic thinking.

Instead of giving up on case studies altogether, we can create two types of stories: verbal and print versions. These should be concise, focusing first on the positive outcomes and then detailing how the solution was implemented. By beginning with the results, we immediately engage potential buyers, showing them the benefits of the solution in a relevant way. This grabs attention and establishes credibility.

Once the outcome is presented, it’s important to tell the story of the problem in a relatable manner. Describing the people involved, the challenges faced, and the emotional toll can help listeners connect on a deeper level. For example, explaining how stress and health issues impacted a client can make the situation more relatable.

Following the problem, the solution should be described, focusing on both the technical details and the impact on the team. The goal is to not only showcase the solution’s features but also emphasize how those features helped improve the client’s situation. Even without naming the client, a well-crafted, emotionally engaging story can resonate with potential buyers and make them feel connected to the solution.

Good storytelling can transform dry case studies into memorable and persuasive sales tools, helping clients visualize the benefits of a product or service in a way that’s both relatable and impactful.