In this episode, I talk about times I got fired from managing accounts and what those moments taught me. I share real mistakes, the emotions that come after losing an account, how I rebuild confidence, and why certain client types create trouble from the start. If you have ever felt imposter syndrome or struggled with tough client relationships, this one will resonate.

In this episode, I share a monthly routine that I use to get a clear, bird’s-eye view of my accounts. It’s super simple, just a Google Sheet that tracks budgets, spend, MER, NCAC, and a few other KPIs. but it’s been one of the most valuable habits in my workflow.

I’ll walk you through how I use it to spot correlations between channels, catch problems before they become major, and make sure spend is aligned with client goals. I’ve included a free template you can copy and adapt for your own accounts.

Whether you’re running e-com or lead-gen campaigns, this process will help you see things that day-to-day account work often hides.

🔗 Grab the free sheet here: https://docs.google.com/spreadsheets/d/1mmWf2rxS-MI6LVak7KFjkB9H8NacTTx8aslIJNQT7KA/copy

This show is all about paid search strategies, freelancing insights, and life as an independent PPC manager. Each week, I’ll dive into:

1. A deep-dive strategy or paid search topic
2. A listener Q&A segment
3. Something new and interesting I’m learning in the world of digital marketing

In this episode, I share:

• How I discovered Google Ads after years in the skateboard industry
• My early agency experiences (and why I left)
• The leap into freelancing in Boston and building my own client base
• Why self-teaching and obsession with learning are crucial in paid search
• A listener's question on structuring Google Ads for personalized vs. non-personalized products
• An article that made me rethink Performance Max strategies for new customer acquisition from Maggie Humphrey: https://searchengineland.com/how-to-use-performance-max-for-high-value-customer-acquisition-and-retention-458843

If you’re a freelancer (or thinking about becoming one), or you want real talk about managing accounts, clients, and growth as an independent PPC pro, this podcast is for you.

👉 Got a question you’d like answered on the show? Drop a comment on YouTube or email me at info@joeybidner.com
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