The Indie PPC Podcast Ep.1 | Becoming a Google Ads Freelancer + Q&A
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The Indie PPC Podcast Ep.1 | Becoming a Google Ads Freelancer + Q&A
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About this listen
This show is all about paid search strategies, freelancing insights, and life as an independent PPC manager. Each week, I’ll dive into:
- A deep-dive strategy or paid search topic
- A listener Q&A segment
- Something new and interesting I’m learning in the world of digital marketing
In this episode, I share:
- How I discovered Google Ads after years in the skateboard industry
- My early agency experiences (and why I left)
- The leap into freelancing in Boston and building my own client base
- Why self-teaching and obsession with learning are crucial in paid search
- A listener's question on structuring Google Ads for personalized vs. non-personalized products
- An article that made me rethink Performance Max strategies for new customer acquisition from Maggie Humphrey: https://searchengineland.com/how-to-use-performance-max-for-high-value-customer-acquisition-and-retention-458843
If you’re a freelancer (or thinking about becoming one), or you want real talk about managing accounts, clients, and growth as an independent PPC pro, this podcast is for you.
👉 Got a question you’d like answered on the show? Drop a comment on YouTube or email me at info@joeybidner.com
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